
SmileDirectClub’s mission is to democratize access to a smile each and every person loves by making it affordable and convenient for everyone.
SmileDirectClub exists to help more people realize the life-changing potential of their smiles.
SmileDirectClub's mission, vision & values motivate 91% of SmileDirectClub employees. Besides getting paid, the “company mission” is the most important thing about their work for 6% of employees at SmileDirectClub. 17% of employees say that the main reason they stay at SmileDirectClub is because of the SmileDirectClub company mission. When asked to whom they feel the most loyal at work, 12% of employees said SmileDirectClub's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.