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Anonymously Rate Your Experience & Make Work BetterSports Direct employees are -25% more likely to recommend Sports Direct as a great place to work
| 25% | Promoters |
|---|---|
| 25% | Passives |
| 50% | Detractors |
Working at Sports Direct is rated below average by 11 employees, across various culture dimensions. Sports Direct employees rate Manager highest among all categories, and think that Outlook and Team have the most room for improvement, putting Sports Direct’s culture in the Bottom 35% compared to similar sized companies on Comparably. See below in detail how working at Sports Direct was rated by employees.
Overall Company Culture at Sports Direct is rated C-
Last updated months ago
Sports Direct ranks in the Bottom 35% of other companies on Comparably with 10,000+ Employees for Overall Company Culture Score
Share Your Opinion
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Anonymously Rate Your Experience & Make Work Better| Positive Reviews | 100% |
|---|---|
| Constructive Feedback | 0% |
The Groups strategy is to invest in our people and our key third party brand partners in order to elevate our retail proposition to attain new levels of excellence across our multi-brand, multi-channel offering to customers.
| Headquarter | United Kingdom |
|---|---|
| Website | www.sportsdirect.com |
| Company Status | Public |
| Stock | SPD |
11 employees at Sports Direct have reviewed Sports Direct across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 11 Sports Direct employees give their leadership a grade of A-, or Top 15% of similar size companies. This includes specific ratings of their executive team, CEO, and manager.
Employees at Sports Direct are generally satisfied with their total compensation at Sports Direct, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Sports Direct are not very pleased with their team. 11 Participants grade the quality of their coworkers a D+. Less than half believe the meetings at Sports Direct are effective, and the majority look forward to interacting with their coworkers.
Overall, the employees at Sports Direct are dissatisfied, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from Comparably users about their company is that it was very prepared on their first day. Employees concluded that their overall onboarding experience was positive. 73% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At this moment no Sports Direct employees have provided insight into whether or not they clearly understand Sports Direct's KPIs and OKRs.
How much do people at Sports Direct get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Sports Direct is $131,877, or $63 per hour, while the estimated median salary is $132,835, or $63 per hour.
At Sports Direct, the highest paid job is a Director of Sales at $227,866 annually and the lowest is a Receptionist at $37,972 annually. Average Sports Direct salaries by department include: Admin at $60,787, Sales at $147,341, Operations at $103,097, and Legal at $196,357. Half of Sports Direct salaries are above $132,835.
5 employees at Sports Direct rank their Compensation in the Top 25% of similar sized companies (based on 15 ratings) while 5 employees at Sports Direct rank their Perks And Benefits in the Top 20% of similar sized companies (based on 5 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $68k | $68k | 1st Percentile |
17th Percentile $101k | $101k | 17th Percentile |
33rd Percentile $131k | $131k | 33rd Percentile |
50th Percentile $187k | $187k | 50th Percentile |
67th Percentile $238k | $238k | 67th Percentile |
83rd Percentile $266k | $266k | 83rd Percentile |
100th Percentile $296k | $296k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
The Diversity score provides insights into how diverse employees feel and rate their work experience at Sports Direct across various culture dimensions.
Sports Direct PTO policy is a critical component of the benefits package offered to employees.

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What is Sports Direct eNPS?
The eNPS for Sports Direct is -25
What is the salary for Executive Assistant in Sports Direct?
Executive Assistant average salary in the US is 73k
What are the salaries in the Customer Support in Sports Direct?
The average salaries for Customer Support in Sports Direct is 68k
What are the benefits at Sports Direct?
Sports Direct perks and benefits are Dental Insurance & PTO / Vacation Policy