Aimee Johnson — Senior Vice President of Customer Relationship Management at Starbucks

Ms. Aimee Johnson has been Senior Vice President of Customer Relationship Management at Starbucks Corporation since 2015. Ms. Johnson leads all aspects of Starbucks groundbreaking customer loyalty program, Starbucks Rewards, including customer analytics, personalization, loyalty innovation, loyalty partnership marketing and customer data governance and privacy. She is responsible for My Starbucks Rewards program design and execution and using data to drive superior, personalized customer experiences that result in brand loyalty. She joined Starbucks in 2004 and held a wide range of leadership positions in the company's marketing organization, including the Tea, Brewed Coffee, Espresso, Frappuccino, Packaged Coffee, VIA and Starbucks Card businesses. In 2012, she served as vice president Loyalty at starbucks, with responsibility for the Starbucks Rewards program and customer analytics. Prior to joining Starbucks in 2004, She held several consumer marketing leadership positions at Campbell Soup Company. Brands she led there included V8 and V8 Splash, Campbell's Condensed Soups and Prego Italian Pasta Sauces. She holds an MBA in marketing from George Washington University and a B.S. from Virginia Tech.