Bart Schaller — Executive VP & Chief Marketing Officer at Synchrony

Mr. Bart Schaller serves as Chief Marketing Officer and Executive Vice President at Synchrony Financial. Mr. Schaller is focused on innovation and growth for Synchrony Financial and for Synchrony's partners. His commitment to driving new growth strategies, including developing new products, channels and value propositions for both business-to-business and business-to-consumer segments is built upon over 24 years of insights working directly with major retailers on strategies to increase sales and expand customer relationships. He has developed and launched many new card and business programs, successfully repositioned value propositions and integrated programs with retailers core market strategies. He was Senior Vice President of Business Development, where he led new partner program sales activities, M&A opportunities and strategic investments. Prior to this role, he was the Vice President and General Manager for the GE Retail Consumer Finance Walmart relationship and was responsible for the overall growth and performance of the card programs with Walmart. In 2003, he was promoted to the Vice President of Marketing for JCPenney Credit Services. Following several progressive roles in Operations, Marketing and Client Development, he joined the Lowe's Credit Services Team as Marketing leader in 1999. He earned a BBA in Marketing from Southern Methodist University.