-9
NPS
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Talbots
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About Talbots' Brand
Established in 1947, Talbots is a multi-channel retailer of women's classic apparel, shoes and accessories. Our dynamic and innovative women-led brand is always looking for great people to join our team. When you join Talbots, you are part of a passionate community that values creativity, innovation, and inclusivity. Among its major competitors, Talbots is ranked in 2nd place for NPS while Gap Inc. is 1st, and ANN INC. is 3rd.
Brand at a Glance
91%
Customer Loyalty
3.2/5
Product Quality
3.1/5
Pricing
3/5
Customer Service
Talbots CMO
Deborah Cavanagh
Deborah Cavanagh serves as the SVP, Chief Marketing Officer of Talbots. Deborah started at Talbots in September of 2018. Deborah currently resides in Greater New York City Area.
Talbots Ranking
- #2 / 4 of its competitors
Talbots NPS
Talbots's Net Promoter Score (NPS) is a -9 with 40% Promoters, 11% Passives, and 49% Detractors. Net Promoter Score tracks whether Talbots's customers would recommend using the product based on a scale of -100 to 100.
Talbots Overall NPS
| 40% | Promoters |
|---|---|
| 11% | Passives |
| 49% | Detractors |
Talbots NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 -1 | Nov 2024 | -1 |
Dec 2024 -3 | Dec 2024 | -3 |
Jan 2025 -3 | Jan 2025 | -3 |
Feb 2025 -6 | Feb 2025 | -6 |
Mar 2025 -5 | Mar 2025 | -5 |
Apr 2025 -5 | Apr 2025 | -5 |
May 2025 -5 | May 2025 | -5 |
Jun 2025 -7 | Jun 2025 | -7 |
Jul 2025 -6 | Jul 2025 | -6 |
Aug 2025 -8 | Aug 2025 | -8 |
Sep 2025 -8 | Sep 2025 | -8 |
Jan 2026 -8 | Jan 2026 | -8 |
How Other Brands Compare
Talbots is ranked second for NPS among its competitors. Gap Inc. and ANN INC. come in first and third, with Ann Taylor coming in at #4.
Talbots |  Gap Inc. |  ANN INC. |  Ann Taylor | |
| Global Ranking | #- | #134 | #- | #- |
| NPS | -9 | 7 | -26 | -33 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $3.54B | $6.05M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Talbots NPS by Gender
Female customers rated Talbots's NPS 42 points higher than Male customers.
Male
-50
Talbots's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
-8
Talbots's NPS was rated -8 by Female customers on Comparably.
41%
Promoters
10%
Passives
49%
Detractors
Talbots NPS by Ethnicity
Talbots's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -10 | Caucasian | -10 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
African American/Black 10 | African American/Black | 10 |
Asian or Pacific Islander 13 | Asian or Pacific Islander | 13 |
Other -51 | Other | -51 |
Talbots NPS by Age
Talbots's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
Talbots NPS by Usage
Talbots's NPS was rated the highest by customers who have used Talbots's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 33 | Less than 1 Year | 33 |
1 to 2 Years -33 | 1 to 2 Years | -33 |
2 to 5 Years 66 | 2 to 5 Years | 66 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -15 | Over 10 Years | -15 |
Talbots NPS vs. Competitors
Compared to its competitors, Talbots's NPS is rated right above ANN INC., and is preceded by Gap Inc..
| COMPANY | NPS Score | |
|---|---|---|
| Gap Inc. | 7 |
| Talbots | -9 |
| ANN INC. | -26 |
| Ann Taylor | -33 |
Talbots Customer Reviews
Out of the 46 Talbots customer reviews 26 were positive and 20 were constructive. Talbots customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Talbots Customer Loyalty
91%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
91% of Talbots users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Talbots Customer Loyalty Score by Gender
Female customers rated Talbots's Customer Loyalty score 29% higher than Male customers.
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Male
66%
Yes
Female
95%
Yes
Talbots Customer Loyalty Score by Ethnicity
Talbots's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Talbots.
95
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
87
out of 100
Asian or Pacific Islander
70
out of 100
Other
Talbots Customer Loyalty Score by Age
Talbots's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Talbots.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
31-35 64% | 31-35 | 64% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
51-55 83% | 51-55 | 83% |
56-60 86% | 56-60 | 86% |
61-65 100% | 61-65 | 100% |
66+ 96% | 66+ | 96% |
Talbots Customer Loyalty Score by Usage
Talbots's Customer Loyalty score was rated the highest by customers who have used Talbots's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Talbots Customer Loyalty Score by Industry
Talbots's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Professional Services industry customers.
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Talbots Customer Loyalty vs. Competitors
Compared to its competitors, Talbots's Customer Loyalty score is rated right above Ann Taylor.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Talbots | 91% |
| Ann Taylor | 81% |
| Gap Inc. | 66% |
| ANN INC. | 60% |
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Talbots Product Quality
3.2/5
Talbots has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Talbots' overall Product Quality score rated by its users and customers.
Talbots Product Information
Talbots’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Public Relations and Communications industry rated Talbots's product the highest. Reviewers from the Education industry rated Talbots the lowest at 3.3.
- Website
- http://www.talbots.com
- Company Size
- 10,000+ Employees
Industry
Fashion and Beauty
Quick Insights into Talbots Product Quality
Talbots's Product Quality score was rated highest by customers from the Public Relations and Communications industry, and rated lowest by customers ages 31-35.
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Ranked Talbots Product Quality the Highest
Ranked Talbots Product Quality the Lowest
Talbots Product Quality Score by Gender
Female customers rated Talbots's Product Quality score 0.6 stars higher than Male customers.
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Male
2.7/5
Female
3.3/5
Talbots Product Quality Score by Ethnicity
Talbots's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Talbots.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3 | Other | 3 |
Talbots Product Quality Score by Age
Talbots's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Talbots.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
31-35 1.5 | 31-35 | 1.5 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.7 | 41-45 | 4.7 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4.3 | 51-55 | 4.3 |
56-60 2.9 | 56-60 | 2.9 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3.2 | 66+ | 3.2 |
Talbots Product Quality Score by Usage
Talbots's Product Quality score was rated the highest by customers who have used Talbots's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Talbots Product Quality Score by Industry
Talbots's Product Quality score was rated the highest by Public Relations and Communications industry customers, and the lowest by Government and Public Policy industry customers.
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Talbots Product Quality vs. Competitors
Compared to its competitors, Talbots's Product Quality score is rated right above Ann Taylor, and is preceded by ANN INC..
| COMPANY | Product Quality Score | |
|---|---|---|
| Gap Inc. | 3.7/5 |
| ANN INC. | 3.2/5 |
| Talbots | 3.2/5 |
| Ann Taylor | 2.6/5 |
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Talbots Pricing
Talbots ROI & Value For Money
3.1/5
Talbots has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Talbots' overall ROI score rated by its users and customers.
Talbots Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Public Relations and Communications industry. The users from the Professional Services industry think that they had the lowest ROI from Talbots.
Quick Insights into Talbots ROI
Talbots's ROI score was rated highest by customers from the Public Relations and Communications industry, and rated lowest by customers ages 31-35.
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Ranked Talbots ROI the Highest
Ranked Talbots ROI the Lowest
Talbots ROI Score by Gender
Female customers rated Talbots's ROI score 0.5 stars higher than Male customers.
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Male
2.7/5
Female
3.2/5
Talbots ROI Score by Ethnicity
Talbots's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Talbots.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 2.1 | Hispanic or Latino | 2.1 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 2.9 | Other | 2.9 |
Talbots ROI Score by Age
Talbots's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Talbots.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
31-35 1.5 | 31-35 | 1.5 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.4 | 46-50 | 3.4 |
51-55 4.1 | 51-55 | 4.1 |
56-60 2.8 | 56-60 | 2.8 |
61-65 2.9 | 61-65 | 2.9 |
66+ 3.2 | 66+ | 3.2 |
Talbots ROI Score by Usage
Talbots's ROI score was rated the highest by customers who have used Talbots's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Talbots ROI Score by Industry
Talbots's ROI score was rated the highest by Public Relations and Communications industry customers, and the lowest by Professional Services industry customers.
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Talbots Pricing vs. Competitors
Compared to its competitors, Talbots's ROI score is rated right above ANN INC., and is preceded by Gap Inc..
| COMPANY | Pricing Score | |
|---|---|---|
| Gap Inc. | 3.5/5 |
| Talbots | 3.1/5 |
| ANN INC. | 2.9/5 |
| Ann Taylor | 2.7/5 |
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Talbots Customer Satisfaction (CSAT)
Talbots Customer Satisfaction (CSAT) Score
50 / 100
Talbots has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
13%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
14%
Very Dissatisfied
30%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Talbots Customer Satisfaction
Talbots's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers from the Government and Public Policy industry.
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Ranked Talbots Customer Satisfaction the Highest
Ranked Talbots Customer Satisfaction the Lowest
Talbots Customer Satisfaction Score by Gender
Male customers rated Talbots's Customer Satisfaction score 1 points higher than Female customers.
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50 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
49 / 100
FemaleVery Satisfied | 37% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 14% | |
Very Dissatisfied | 34% |
Talbots Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Talbots' Customer Satisfaction (CSAT) score was rated 48% according to Caucasian users and customers.
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48 / 100
Very Satisfied
36%
Satisfied
12%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
13%
Very Dissatisfied
37%
CSAT according to Hispanic or Latino
Talbots' Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to African American/Black
Talbots' Customer Satisfaction (CSAT) score was rated 78% according to African American/Black users and customers.
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78 / 100
Very Satisfied
56%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
11%
CSAT according to Asian or Pacific Islander
Talbots' Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
Talbots' Customer Satisfaction (CSAT) score was rated 37% according to Other users and customers.
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37 / 100
Very Satisfied
28%
Satisfied
9%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
45%
Very Dissatisfied
9%
Talbots Customer Satisfaction Score by Age
Talbots's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Talbots.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 0% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 83% | |||||||||||||||
| 51-55 | 77% | |||||||||||||||
| 56-60 | 46% | |||||||||||||||
| 61-65 | 34% | |||||||||||||||
| 66+ | 46% |
Talbots Customer Satisfaction Score by Usage
Talbots's Customer Satisfaction score was rated the highest by customers who have used Talbots's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Talbots Customer Satisfaction Score by Industry
Talbots's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Government and Public Policy industry customers.
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{
"title": "Talbots Customer Satisfaction Score by Industry",
"text": "Talbots's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Government and Public Policy industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 20,
"stars": 0,
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{
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"groupId": 495,
"score": 55,
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"scoreClassName": "",
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{
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"groupId": 496,
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"score": 67,
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"scoreClassName": "",
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},
{
"label": "Education",
"groupId": 515,
"score": 54,
"stars": 0,
"csatScore": 54,
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"scoreClassName": "",
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{
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"groupId": 522,
"score": 35,
"stars": 0,
"csatScore": 35,
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"scoreClassName": "",
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},
{
"label": "Legal",
"groupId": 529,
"score": 37,
"stars": 0,
"csatScore": 37,
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"scoreClassName": "",
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},
{
"label": "Non-Profit",
"groupId": 540,
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"stars": 0,
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{
"label": "Professional Services",
"groupId": 549,
"score": 43,
"stars": 0,
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},
{
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]
}Talbots Customer Satisfaction vs. Competitors
Compared to its competitors, Talbots's Customer Satisfaction score is rated right above Ann Taylor, and is preceded by ANN INC..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Gap Inc. | 72% |
| ANN INC. | 61% |
| Talbots | 50% |
| Ann Taylor | 35% |
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Talbots Customer Service
3/5
Talbots has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Talbots's Customer Service
Address
One Talbots Drive, Hingham, MA 02043
Website
http://www.talbots.com
Phone Number
(617) 749-7600
Talbots's Social Links
Quick Insights into Talbots Customer Service
Talbots's Customer Service score was rated highest by customers from the Public Relations and Communications industry, and rated lowest by customers ages 31-35.
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Ranked Talbots Customer Service the Highest
Ranked Talbots Customer Service the Lowest
Talbots Customer Service Score by Gender
Female customers rated Talbots's Customer Service score 0.9 stars higher than Male customers.
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Male
2/5
Female
2.9/5
Talbots Customer Service Score by Ethnicity
Talbots's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Talbots.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 2.8 | Other | 2.8 |
Talbots Customer Service Score by Age
Talbots's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Talbots.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
31-35 1.5 | 31-35 | 1.5 |
36-40 3.6 | 36-40 | 3.6 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4.2 | 51-55 | 4.2 |
56-60 2.1 | 56-60 | 2.1 |
61-65 2.4 | 61-65 | 2.4 |
66+ 2.8 | 66+ | 2.8 |
Talbots Customer Service Score by Usage
Talbots's Customer Service score was rated the highest by customers who have used Talbots's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Talbots Customer Service Score by Industry
Talbots's Customer Service score was rated the highest by Public Relations and Communications industry customers, and the lowest by Professional Services industry customers.
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Talbots Customer Service vs. Competitors
Compared to its competitors, Talbots's Customer Service score is rated right above ANN INC., and is preceded by Gap Inc..
| COMPANY | Customer Service Score | |
|---|---|---|
| Gap Inc. | 3.6/5 |
| Talbots | 3/5 |
| ANN INC. | 2.9/5 |
| Ann Taylor | 2/5 |
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Talbots as an Employer
3.2/5
Talbots has a 3.2/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Talbots scored a -9 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of Talbots would recommend the brand to a friend. ENPS measures how likely Talbots employees would recommend working at Talbots to a friend.
Net Promoter Score
-9
NPS Score
| 40% | Promoters |
|---|---|
| 11% | Passive |
| 49% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 35% | Promoters |
|---|---|
| 15% | Passive |
| 50% | Detractors |
