TD Ameritrade Mission, Vision & Values
TD Ameritrade Mission Statement
At TD Ameritrade we help individual investors pursue their financial goals through our brokerage subsidiaries. For more than 40 years we have been serving individual investors – from the first-time investor to the sophisticated trader, and from the “do-it-yourself” to the “do-it-for-me” investor. We offer a broad range of investment tools and services – all at a great value. We engage with our clients in many different ways including online, on-the-go via mobile applications, over the phone or through independent registered investment advisors. Our clients choose how they want to work with TD Ameritrade – not the other way around.
TD Ameritrade Vision Statement
Where our purpose reflects our commitment to operate for a greater good, our values guide our behavior. They are the embodiment of our purpose. Regardless of our tenure or role on the TD Ameritrade team, our values guide us an bring us together to create something much greater than ourselves.
TD Ameritrade Values
- People Matter
- Client Driven
- Trust and Integrity
- Openness and Collaboration
- Meaningful Innovation
TD Ameritrade Employee Alignment
TD Ameritrade's mission, vision & values motivate 67% of TD Ameritrade employees. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
