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NPS
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The Michaels Companies
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About The Michaels Companies' Brand
Among its major competitors, The Michaels Companies is ranked in 2nd place for NPS while Hobby Lobby is 1st, and Jo-Ann Stores is 3rd.Their current valuation is $2.22B
Brand at a Glance
81%
Customer Loyalty
3.4/5
Product Quality
3.3/5
Pricing
3.2/5
Customer Service
The Michaels Companies Ranking
- #2 / 3 of its competitors
The Michaels Companies NPS
The Michaels Companies's Net Promoter Score (NPS) is a 2 with 43% Promoters, 16% Passives, and 41% Detractors. Net Promoter Score tracks whether The Michaels Companies's customers would recommend using the product based on a scale of -100 to 100.
The Michaels Companies Overall NPS
| 43% | Promoters |
|---|---|
| 16% | Passives |
| 41% | Detractors |
The Michaels Companies NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 5 | Sep 2024 | 5 |
Oct 2024 3 | Oct 2024 | 3 |
Nov 2024 1 | Nov 2024 | 1 |
Dec 2024 1 | Dec 2024 | 1 |
Jan 2025 1 | Jan 2025 | 1 |
Feb 2025 1 | Feb 2025 | 1 |
Apr 2025 1 | Apr 2025 | 1 |
May 2025 1 | May 2025 | 1 |
Sep 2025 1 | Sep 2025 | 1 |
Nov 2025 1 | Nov 2025 | 1 |
Dec 2025 1 | Dec 2025 | 1 |
Jan 2026 3 | Jan 2026 | 3 |
How Other Brands Compare
The Michaels Companies is ranked second for NPS among its competitors. Hobby Lobby and Jo-Ann Stores come in first and third. Among those competitors, it is the second most valued company.
The Michaels Companies |  Hobby Lobby |  Jo-Ann Stores | |
| Global Ranking | #- | #590 | #- |
| NPS | 2 | 32 | -38 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $2.22B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Michaels Companies NPS by Gender
Male customers rated The Michaels Companies's NPS 41 points higher than Female customers.
Male
27
The Michaels Companies's NPS was rated 27 by Male customers on Comparably.
53%
Promoters
21%
Passives
26%
Detractors
Female
-14
The Michaels Companies's NPS was rated -14 by Female customers on Comparably.
39%
Promoters
8%
Passives
53%
Detractors
The Michaels Companies NPS by Ethnicity
The Michaels Companies's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -6 | Caucasian | -6 |
Hispanic or Latino 28 | Hispanic or Latino | 28 |
African American/Black -42 | African American/Black | -42 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -20 | Other | -20 |
The Michaels Companies NPS by Age
The Michaels Companies's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
The Michaels Companies NPS by Usage
The Michaels Companies's NPS was rated the highest by customers who have used The Michaels Companies's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -1 | Less than 1 Year | -1 |
1 to 2 Years 67 | 1 to 2 Years | 67 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
5 to 10 Years -20 | 5 to 10 Years | -20 |
Over 10 Years -11 | Over 10 Years | -11 |
The Michaels Companies NPS vs. Competitors
Compared to its competitors, The Michaels Companies's NPS is rated right above Jo-Ann Stores, and is preceded by Hobby Lobby.
| COMPANY | NPS Score | |
|---|---|---|
| Hobby Lobby | 32 |
| The Michaels Companies | 2 |
| Jo-Ann Stores | -38 |
The Michaels Companies Customer Reviews
Out of the 15 The Michaels Companies customer reviews 8 were positive and 7 were constructive. The Michaels Companies customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
The Michaels Companies Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of The Michaels Companies users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Michaels Companies Customer Loyalty Score by Gender
Female customers rated The Michaels Companies's Customer Loyalty score 7% higher than Male customers.
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Male
76%
Yes
Female
83%
Yes
The Michaels Companies Customer Loyalty Score by Ethnicity
The Michaels Companies's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Michaels Companies.
82
out of 100
Caucasian
87
out of 100
Hispanic or Latino
61
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
82
out of 100
Other
The Michaels Companies Customer Loyalty Score by Age
The Michaels Companies's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 76% | 18-25 | 76% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
36-40 55% | 36-40 | 55% |
41-45 91% | 41-45 | 91% |
46-50 74% | 46-50 | 74% |
51-55 90% | 51-55 | 90% |
56-60 82% | 56-60 | 82% |
61-65 78% | 61-65 | 78% |
66+ 79% | 66+ | 79% |
The Michaels Companies Customer Loyalty Score by Usage
The Michaels Companies's Customer Loyalty score was rated the highest by customers who have used The Michaels Companies's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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The Michaels Companies Customer Loyalty Score by Industry
The Michaels Companies's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Fashion and Beauty industry customers.
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The Michaels Companies Customer Loyalty vs. Competitors
Compared to its competitors, The Michaels Companies's Customer Loyalty score is rated right above Jo-Ann Stores, and is preceded by Hobby Lobby.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Hobby Lobby | 85% |
| The Michaels Companies | 81% |
| Jo-Ann Stores | 75% |
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The Michaels Companies Product Quality
3.4/5
The Michaels Companies has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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The Michaels Companies Product Information
The Michaels Companies’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Real Estate industry rated The Michaels Companies's product the highest. Reviewers from the Fashion and Beauty industry rated The Michaels Companies the lowest at 2.
- Website
- http://www.michaels.com
- Company Size
- 10,000+ Employees
Quick Insights into The Michaels Companies Product Quality
The Michaels Companies's Product Quality score was rated highest by customers who have used The Michaels Companies's products/services for 1 to 2 Years, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked The Michaels Companies Product Quality the Highest
Ranked The Michaels Companies Product Quality the Lowest
The Michaels Companies Product Quality Score by Gender
Male customers rated The Michaels Companies's Product Quality score 1 stars higher than Female customers.
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Male
4/5
Female
3/5
The Michaels Companies Product Quality Score by Ethnicity
The Michaels Companies's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 3.2 | Other | 3.2 |
The Michaels Companies Product Quality Score by Age
The Michaels Companies's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.5 | 26-30 | 3.5 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.8 | 41-45 | 2.8 |
46-50 4.3 | 46-50 | 4.3 |
51-55 2.9 | 51-55 | 2.9 |
56-60 1.6 | 56-60 | 1.6 |
61-65 2.5 | 61-65 | 2.5 |
66+ 3.1 | 66+ | 3.1 |
The Michaels Companies Product Quality Score by Usage
The Michaels Companies's Product Quality score was rated the highest by customers who have used The Michaels Companies's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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The Michaels Companies Product Quality Score by Industry
The Michaels Companies's Product Quality score was rated the highest by Real Estate industry customers, and the lowest by Banking and Financial Services industry customers.
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The Michaels Companies Product Quality vs. Competitors
Compared to its competitors, The Michaels Companies's Product Quality score is rated right above Jo-Ann Stores, and is preceded by Hobby Lobby.
| COMPANY | Product Quality Score | |
|---|---|---|
| Hobby Lobby | 3.9/5 |
| The Michaels Companies | 3.4/5 |
| Jo-Ann Stores | 2.7/5 |
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The Michaels Companies Pricing
The Michaels Companies ROI & Value For Money
3.3/5
The Michaels Companies has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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The Michaels Companies Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Real Estate industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from The Michaels Companies.
Quick Insights into The Michaels Companies ROI
The Michaels Companies's ROI score was rated highest by customers who have used The Michaels Companies's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.
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Ranked The Michaels Companies ROI the Highest
Ranked The Michaels Companies ROI the Lowest
The Michaels Companies ROI Score by Gender
Male customers rated The Michaels Companies's ROI score 0.6 stars higher than Female customers.
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Male
3.5/5
Female
2.9/5
The Michaels Companies ROI Score by Ethnicity
The Michaels Companies's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.4 | Other | 3.4 |
The Michaels Companies ROI Score by Age
The Michaels Companies's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2.7 | 41-45 | 2.7 |
46-50 3.6 | 46-50 | 3.6 |
51-55 2.6 | 51-55 | 2.6 |
56-60 1.7 | 56-60 | 1.7 |
61-65 2.5 | 61-65 | 2.5 |
66+ 3.3 | 66+ | 3.3 |
The Michaels Companies ROI Score by Usage
The Michaels Companies's ROI score was rated the highest by customers who have used The Michaels Companies's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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The Michaels Companies ROI Score by Industry
The Michaels Companies's ROI score was rated the highest by Real Estate industry customers, and the lowest by Banking and Financial Services industry customers.
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The Michaels Companies Pricing vs. Competitors
Compared to its competitors, The Michaels Companies's ROI score is rated right above Jo-Ann Stores, and is preceded by Hobby Lobby.
| COMPANY | Pricing Score | |
|---|---|---|
| Hobby Lobby | 3.7/5 |
| The Michaels Companies | 3.3/5 |
| Jo-Ann Stores | 2.6/5 |
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The Michaels Companies Customer Satisfaction (CSAT)
The Michaels Companies Customer Satisfaction (CSAT) Score
59 / 100
The Michaels Companies has an overall Customer Satisfaction score of 59 rated by its users and customers.
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Very Satisfied
34%
Satisfied
25%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
6%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Michaels Companies Customer Satisfaction
The Michaels Companies's Customer Satisfaction score was rated highest by customers who have used The Michaels Companies's products/services for 1 to 2 Years, and rated lowest by customers from the Legal industry.
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Ranked The Michaels Companies Customer Satisfaction the Highest
Ranked The Michaels Companies Customer Satisfaction the Lowest
The Michaels Companies Customer Satisfaction Score by Gender
Male customers rated The Michaels Companies's Customer Satisfaction score 25 points higher than Female customers.
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74 / 100
MaleVery Satisfied | 58% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 10% | |
Very Dissatisfied | 11% |
49 / 100
FemaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 10% | |
Very Dissatisfied | 38% |
The Michaels Companies Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Michaels Companies' Customer Satisfaction (CSAT) score was rated 55% according to Caucasian users and customers.
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55 / 100
Very Satisfied
36%
Satisfied
19%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
9%
Very Dissatisfied
34%
CSAT according to Hispanic or Latino
The Michaels Companies' Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
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83 / 100
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
The Michaels Companies' Customer Satisfaction (CSAT) score was rated 29% according to African American/Black users and customers.
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29 / 100
Very Satisfied
29%
Satisfied
0%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
43%
CSAT according to Asian or Pacific Islander
The Michaels Companies' Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
The Michaels Companies' Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
The Michaels Companies Customer Satisfaction Score by Age
The Michaels Companies's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of The Michaels Companies.
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 86% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 74% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 38% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 44% | |||||||||||||||
| 56-60 | 20% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 38% |
The Michaels Companies Customer Satisfaction Score by Usage
The Michaels Companies's Customer Satisfaction score was rated the highest by customers who have used The Michaels Companies's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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The Michaels Companies Customer Satisfaction Score by Industry
The Michaels Companies's Customer Satisfaction score was rated the highest by Real Estate industry customers, and the lowest by Legal industry customers.
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{
"title": "The Michaels Companies Customer Satisfaction Score by Industry",
"text": "The Michaels Companies's Customer Satisfaction score was rated the highest by Real Estate industry customers, and the lowest by Legal industry customers.",
"bars": [
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"groupId": 529,
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}The Michaels Companies Customer Satisfaction vs. Competitors
Compared to its competitors, The Michaels Companies's Customer Satisfaction score is rated right above Jo-Ann Stores, and is preceded by Hobby Lobby.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Hobby Lobby | 73% |
| The Michaels Companies | 59% |
| Jo-Ann Stores | 38% |
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The Michaels Companies Customer Service
3.2/5
The Michaels Companies has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About The Michaels Companies's Customer Service
Address
3939 W John Carpenter Fwy, Irving, TX 75063
Website
http://www.michaels.com
Phone Number
1-800-MICHAELS
The Michaels Companies's Social Links
Quick Insights into The Michaels Companies Customer Service
The Michaels Companies's Customer Service score was rated highest by customers from the Real Estate industry, and rated lowest by customers ages 56-60.
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Ranked The Michaels Companies Customer Service the Highest
Ranked The Michaels Companies Customer Service the Lowest
The Michaels Companies Customer Service Score by Gender
Male customers rated The Michaels Companies's Customer Service score 1.2 stars higher than Female customers.
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Male
3.8/5
Female
2.6/5
The Michaels Companies Customer Service Score by Ethnicity
The Michaels Companies's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Michaels Companies.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3.3 | Other | 3.3 |
The Michaels Companies Customer Service Score by Age
The Michaels Companies's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
20
40
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4 | 31-35 | 4 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2.3 | 41-45 | 2.3 |
46-50 3.9 | 46-50 | 3.9 |
51-55 2.3 | 51-55 | 2.3 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.9 | 66+ | 2.9 |
The Michaels Companies Customer Service Score by Usage
The Michaels Companies's Customer Service score was rated the highest by customers who have used The Michaels Companies's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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The Michaels Companies Customer Service Score by Industry
The Michaels Companies's Customer Service score was rated the highest by Real Estate industry customers, and the lowest by Banking and Financial Services industry customers.
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The Michaels Companies Customer Service vs. Competitors
Compared to its competitors, The Michaels Companies's Customer Service score is rated right above Jo-Ann Stores, and is preceded by Hobby Lobby.
| COMPANY | Customer Service Score | |
|---|---|---|
| Hobby Lobby | 3.8/5 |
| The Michaels Companies | 3.2/5 |
| Jo-Ann Stores | 2.5/5 |
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The Michaels Companies as an Employer
2.7/5
The Michaels Companies has a 2.7/5 stars for its overall company culture rated by their employees
bottom
10%
CEO of The Michaels Companies
In the Bottom 10% of Similar Sized Companies on Comparably.
Consumer vs. Employees
The Michaels Companies scored a 2 for Net Promoter Score and a -39 for Employee Net Promoter Score. NPS gauges how likely a customer of The Michaels Companies would recommend the brand to a friend. ENPS measures how likely The Michaels Companies employees would recommend working at The Michaels Companies to a friend.
Net Promoter Score
2
NPS Score
| 43% | Promoters |
|---|---|
| 16% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
-39
eNPS Score
| 23% | Promoters |
|---|---|
| 15% | Passive |
| 62% | Detractors |
