Comparably Awards

At The RepTrak Company™, our purpose is to prove that saying and doing the right thing is good for business. This is at the core of everything we do. Our patent-pending proprietary RepTrak® model is the global standard for measuring and analyzing the sentiment of the world using proven data science models and machine learning techniques across industries and geographies. Our longitudinal perception data, dating back over 20 years, makes it the only and largest platform database of its kind, collecting over 1 million company ratings per year, and used by CEOs, CCOs, Boards, and Executives of Fortune 500 clients in more than 60 countries worldwide. We provide clients with data-driven insights on how to prioritize, implement, and prove the impact of doing and saying the right things. Addressing these challenges for today’s corporations – life after COVID, understanding how to enact DEI principles, ongoing high expectations around innovation and ethics – is our everyday work. read more

EMPLOYEE PARTICIPANTS: 101

TOTAL RATINGS: 1943

CEO: Mark Sonders

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The RepTrak Company KPIs and OKRs

At The RepTrak Company 89% of employees think their department KPIs and OKRs are clear. Employees’ understanding of The RepTrak Company's KPIs and OKRs is essential for its success. Out of 11 The RepTrak Company employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 10 have said yes.

Answer	Percent
Yes	91%
No	9%

Are your company's goals clear, and are you invested in them?

Answer	Percent
Yes	89%
No	11%

Are the KPIs/OKRs for your department clear?

Manager's Role in Accomplishing Goals

A main function of a managerial role is to lead one’s subordinates. A manager at The RepTrak Company is responsible for ensuring his subordinates accomplish objectives using key performance indicators. The RepTrak Company employees shared they generally receive helpful feedback every week. Feedback and positive reinforcement are both conducive to meeting goals.