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The RepTrak Company Claimed Company
At The RepTrak Company™, our purpose is to prove that saying and doing the right thing is good for business. This is at the core of everything we do. Our patent-pending proprietary RepTrak® model is the global standard for measuring and analyzing the sentiment of the world using proven data science models and machine learning techniques across industries and geographies. Our longitudinal perception data, dating back over 20 years, makes it the only and largest platform database of its kind, collecting over 1 million company ratings per year, and used by CEOs, CCOs, Boards, and Executives of Fortune 500 clients in more than 60 countries worldwide.
We provide clients with data-driven insights on how to prioritize, implement, and prove the impact of doing and saying the right things. Addressing these challenges for today’s corporations – life after COVID, understanding how to enact DEI principles, ongoing high expectations around innovation and ethics – is our everyday work. read more
The RepTrak Company Company Culture
The RepTrak Company Culture
This score is derived from employee ratings & reviews4.5/5
The RepTrak Company's Overall Culture is rated A-
Top Rated Culture Dimensions
CEO Rating
A+Compensation
A+Happiness
A+Manager
A+Meetings
A+The RepTrak Company CEO
Top 5%Top 5% of Similar Size Companies on Comparably
Mark Sonders
86 /100
See More
Diversity at The RepTrak Company
Top 50%Top 50% of Similar Size Companies on Comparably
C+
Diverse employees at The RepTrak Company have rated Team, Perks And Benefits, and Meetings as the highest categories they have scored
Women at The RepTrak Company
Top 30%Top 30% of Similar Size Companies on Comparably
B
Women at The RepTrak Company have rated Perks And Benefits, Team, and Happiness as the highest categories they have scored
The RepTrak Company eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Top 20%Top 20% of Similar Size Companies on Comparably
Recommend to a Friend?
58
The RepTrak Company employees are 58% more likely to recommend The RepTrak Company as a great place to work
| 72% | Promoters |
|---|---|
| 14% | Passives |
| 14% | Detractors |
Working at The RepTrak Company
Working at The RepTrak Company is rated highly by 101 employees, across various culture dimensions. The RepTrak Company employees are most satisfied about CEO Rating, Compensation, and Happiness categories, putting The RepTrak Company’s culture in the Top 15% compared to similar sized companies on Comparably and in the Top 10% compared to other companies in Boston. See below in detail how working at The RepTrak Company was rated by employees.
Overall Company Culture at The RepTrak Company
A-
Overall Company Culture at The RepTrak Company is rated A-
Last updated months ago
Top
15%
The RepTrak Company ranks in the Top 15% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score
The RepTrak Company Employee Reviews
Out of 373 The RepTrak Company employee reviews, 92% were positive. The remaining 8% were constructive reviews with the goal of helping The RepTrak Company improve their work culture.
| Positive Reviews | 92% |
|---|---|
| Constructive Feedback | 8% |
Positive Reviews From The RepTrak Company Employees
- What makes you most happy at work?Flexible work, independence and autonomy
- What are some of the best things about your team?Organized and communicative. Supportive. Cares about employess
- What is the best part about your compensation package?Benefits are generous including 401k matching
Constructive Feedback From The RepTrak Company Employees
- Why do you feel undervalued and what would make you feel better about your compensation?Comp that reflects the hours and work put in
- Why do you feel undervalued and what would make you feel better about your compensation?Stock plan should trickle down to all front line employees.
- Why do you feel undervalued and what would make you feel better about your compensation?More pay relative to actual work contributions
The RepTrak Company Company Information
The RepTrak Company Company Overview
At The RepTrak Company™, our purpose is to prove that saying and doing the right thing is good for business. This is at the core of everything we do. Our patent-pending proprietary RepTrak® model is the global standard for measuring and analyzing the sentiment of the world using proven data science models and machine learning techniques across industries and geographies. Our longitudinal perception data, dating back over 20 years, makes it the only and largest platform database of its kind, collecting over 1 million company ratings per year, and used by CEOs, CCOs, Boards, and Executives of Fortune 500 clients in more than 60 countries worldwide. We provide clients with data-driven insights on how to prioritize, implement, and prove the impact of doing and saying the right things. Addressing these challenges for today’s corporations – life after COVID, understanding how to enact DEI principles, ongoing high expectations around innovation and ethics – is our everyday work.
The RepTrak Company was founded in 2004 and its current CEO is Mark Sonders. Since its inception 22 years ago, The RepTrak Company has grown to 160 employees.
The RepTrak Company Mission, Vision & Values
The RepTrak Company Mission Statement
We prove that doing and saying the right thing is good business.
The RepTrak Company Vision Statement
To rate the sentiment of the world for every company and make it actionable.
The RepTrak Company Values
- Be a Pioneer
- Practice Rigor
- Stay Committed
- Be Honest
- Be Brave
Sustainability and Corporate Social Responsibility at The RepTrak Company
RepTrak has a long history of commitment to ESG, Citizenship and Sustainability.
As a company, we focus on helping organizations do and say the right thing by their stakeholders. We help others learn and get better at ESG, and we have invested heavily over the years in building products and offerings that support these goals.
As employees and individuals, we are passionate about making a positive impact in our communities and the world.
Since its founding, RepTrak has supported various Citizenship and Sustainability activities, including extensive collaborations with academia, supporting research efforts, providing free access to the data to select academic institutions, working with the non-profit sector, supporting good causes. In addition, RepTrakers have always been a group that is passionate about volunteerism, and many have volunteered in local communities either individually or together with colleagues.
In 2019, the company took the next step by launching a program that directly encouraged employees to take local sustainability action and supported these actions with a dedicated Citizenship budget.
| Headquarter | 31 Milk Street #960969 Boston, MA 02196 United States of America |
|---|---|
| Website | www.reptrak.com |
| Founding Date | 2004 |
| Tel | 617-758-0955 |
| Company Status | Private |
| Jobs | www.reptrak.com/careers/ |
| Social Sites |
The RepTrak Company Competitors
The RepTrak Company competitors include Kantar and Ipsos. The RepTrak Company ranks 1st in Overall Culture Score on Comparably vs its competitors. See below how The RepTrak Company compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
Culture Video
Reflections on Reputation from RI CEO, Kylie Wright-Ford
CEO Kylie Wright-Ford speaks at a company wide town hall in 2020
Shots from our newly remodeled lobby 2021
Company offsite at Lundy Farm in Wawarsing, NY
Company offsite at Lundy Farm in Wawarsing, NY
Company offsite at Lundy Farm in Wawarsing, NY. Our first time together since the onset of Covid.
The RepTrak Company Employees
The RepTrak Company has 160 employees. 101 employees at The RepTrak Company have reviewed The RepTrak Company across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 101 The RepTrak Company employees give their leadership a grade of B+, or Top 20% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at The RepTrak Company are extremely happy with their total compensation at The RepTrak Company, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at The RepTrak Company are extremely happy with their team. 101 Participants grade the quality of their coworkers an A+. The majority believe the meetings at The RepTrak Company are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at The RepTrak Company believe the environment at The RepTrak Company is positive. Most Participants believe the pace of work at The RepTrak Company is comfortably fast. About 52% of the employees at The RepTrak Company work 8 hours or less, while 1% of them have an extremely long day - longer than twelve hours.
Overall, the employees at The RepTrak Company are extremely happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
A Day in the Life
A Day in the Life
The RepTrak Company employees generally work 9.1 hrs a day
Work Hours
A Day in the Life
Employees at The RepTrak Company report the work pace is comfortably fast
Work Pace
A Day in the Life
99% of The RepTrak Company employees look forward to interacting with their team every day
Coworkers
A Day in the Life
The RepTrak Company employees most often take 20-30 paid vacation and sick days each year
Perks & Benefits
A Day in the Life
100% of The RepTrak Company employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
The RepTrak Company employees typically get valuable feedback on how to improve at work Once a month
Feedback
A Day in the Life
95% of The RepTrak Company employees call their work environment positive
Environment
Joining The RepTrak Company - Employee Onboarding
The prevailing opinion from employees about joining The RepTrak Company is that the company was somewhat prepared on their first day. The RepTrak Company employees concluded that their overall onboarding experience was positive. 56% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
The RepTrak Company KPIs and OKRs
At The RepTrak Company 89% of employees think their department KPIs and OKRs are clear. Employees’ understanding of The RepTrak Company's KPIs and OKRs is essential for its success. Out of 11 The RepTrak Company employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 10 have said yes.
Are your company's goals clear, and are you invested in them?
Are the KPIs/OKRs for your department clear?
Featured Press for The RepTrak Company
The RepTrak Company CEO & Leadership
86 /100
The RepTrak Company CEO Awards and Recognitions
The RepTrak Company’s CEO Mark Sonders started in this role in 2021. Mark’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in Boston. With a high CEO score, Mark Sonders has won the Best CEOs in 2018 along with Drift CEO David Cancel and SendGrid CEO Sameer Dholakia. In addition, Mark has garnered Best CEOs for Diversity in 2019 specifically for Diversity, making The RepTrak Company’s CEO one of the top rated CEOs by diverse employees. The RepTrak Company’s CEO is highly regarded especially by employees in the Business Development department, Hispanic or Latino employees, and Asian or Pacific Islander employees. However, employees identified with Other ethnicities, employees in the Operations department, and employees with 3 to 6 Years experience have a less favorable view of the CEO and believe there is room for improvement. Compared to The RepTrak Company’s competitors, Mark Sonders ranks right above Kantar CEO . .. Under Sonders’s leadership, The RepTrak Company employee respondents are most happy about their Compensation and the company’s Happiness. Diversity and Professional Development are two areas, according to respondents, where The RepTrak Company could stand to see real improvement.
The RepTrak Company Leadership
The The RepTrak Company Executive Team is rated a “B+” and led by CEO Mark Sonders, Chief Financial Officer David Stack, and Vice President Nicky McHugh
Mark Sonders CEO / President
What matters most are the relationships a company builds with their customers. As the CEO at RepTrak, I strive to deeply... read more
David Stack Chief Financial Officer
David Stack serves as the Chief Financial Officer of The RepTrak Company.
Nicky McHugh Vice President
Nicky McHugh serves as the Vice President of Reputation Institute. Nicky started at Reputation Institute in February of... read more
Stephen Hahn-Griffiths Chief Reputation Officer
Stephen Hahn-Griffiths serves as the Chief Reputation Officer of The RepTrak Company.
Jay Manson Senior Vice President of Global Accounts
Jay Manson serves as the Senior Vice President of Global Accounts of The RepTrak Company.
Ivan Rocabado Vice President and Consulting Director
Ivan Rocabado serves as the Vice President and Consulting Director of The RepTrak Company.
David Southwick Global Chief Growth Officer
David Southwick serves as the Global Chief Growth Officer of The RepTrak Company.
Sue Tobias Vice President & Director of Consulting
Sue Tobias serves as the Vice President & Director of Consulting of The RepTrak Company.
Bradley Hecht EVP, Americas
Bradley Hecht serves as the EVP, Americas of Reputation Institute. Bradley started at Reputation Institute in June of... read more
The RepTrak Company Salaries
How much does The RepTrak Company pay?
How much do people at The RepTrak Company get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at The RepTrak Company is $100,893, or $48 per hour, while the estimated median salary is $127,284, or $61 per hour.
At The RepTrak Company, the highest paid job is a Director of Engineering at $172,708 annually and the lowest is an Admin Assistant at $44,704 annually. Average The RepTrak Company salaries by department include: Product at $113,749, IT at $90,607, Sales at $243,169, and Admin at $56,184. Half of The RepTrak Company salaries are above $127,284.
94 employees at The RepTrak Company rank their Compensation in the Top 5% of similar sized companies in the US (based on 301 ratings) while 94 employees at The RepTrak Company rank their Perks And Benefits in the Top 5% of similar sized companies in the US (based on 101 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $72k | $72k | 1st Percentile |
20th Percentile $94k | $94k | 20th Percentile |
40th Percentile $126k | $126k | 40th Percentile |
60th Percentile $188k | $188k | 60th Percentile |
80th Percentile $234k | $234k | 80th Percentile |
100th Percentile $326k | $326k | 100th Percentile |
$100,893*
Average Compensation
$127,284*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
The RepTrak Company Salaries by Department
Diversity & Inclusion at The RepTrak Company
Diverse employees at The RepTrak Company score the company 82/100 across various culture categories, placing The RepTrak Company in the Top 50% of companies on Comparably with 51-200 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at The RepTrak Company across various culture dimensions.
Diversity,,Included in our values is this statement: "We make each person feel valued and free to be who they are." And we mean it. Diversity and Inclusion are more than just words for us. They are hard-and-fast principles guiding how we build our teams, cultivate leaders, and create a company that's a right fit for every person inside of it. We are not perfect, but we strive every day to meet that lofty goal.,,We invest in our teams and our culture — as evidenced by our investment in Diversity, Equity, and Inclusion (DE&I) working groups — and have shared our DE&I mission.,,DE&I Mission Statement,,At RepTrak, we believe your whole self is your best self. A committed workforce based on the values of diversity and inclusion nurtures high performance and community. When we combine diverse perspectives, we help create a better world for our clients and colleagues. Doing and saying the right thing is not just good business – it is core to who we are.
Ranked Culture the Highest
Ranked Culture the Lowest
The RepTrak Company Perks & Benefits
Free Diapers for Newborns Free Books DuoLingo Subscription Calm Subscription Birthday as a Paid Holiday Pet Bereavement Leave Mental Health Time Off and more!
Health & Wellness
- Dental Insurance
- Vision Insurance
- Health Insurance
- Life Insurance
- Gym Membership / Reimbursement
Paid Time Off
- PTO / Vacation Policy
- Paid Holidays
- Maternity / Paternity Leave
Financial Benefits
- 401K / Retirement Plan
- Performance Bonus
Office Perks
- Free Food
- Company Social Outings
- Work From Home Policy
The RepTrak Company PTO
The RepTrak Company's PTO and Vacation policy typically gives 20-30 days off a year with 67% of employees expected to be work free while out of office. The RepTrak Company's benefits and PTO Package averages to represent a $2500+ cash value per month.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
The RepTrak Company Careers
The RepTrak Company Jobs
No Recent Jobs found for The RepTrak Company on Comparably
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H1B Visa
In 2019, The RepTrak Company applied for 3 H1B visas. Of the work permits applied for, 67% were approved.
Work Permit Application Outcome
The RepTrak Company has a total of 160 employees
3
Total Applied
H1B Applications Outcome
- 67% Granted (2 out of 3)
- 0% Denied ( out of 3)
- 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 3)
- 33% Certified-Withdrawn Application was approved but later withdrawn by employer (1 out of 3)
This data was calculated using publicly sourced data from OFLC Performance Data
Let The RepTrak Company Know You Want To Work There
Frequently Asked Questions regarding The RepTrak Company
What is The RepTrak Company address?
The RepTrak Company location is at 31 Milk Street #960969
Who is the CEO of The RepTrak Company?
The RepTrak Company CEO is Mark Sonders, their score by employees is 86
What is The RepTrak Company eNPS?
The eNPS for The RepTrak Company is 58
What is the salary for Director of Marketing in The RepTrak Company?
Director of Marketing average salary in the US is 136k
What are the salaries in the Design in The RepTrak Company?
The average salaries for Design in The RepTrak Company is 87k
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