Under Armour Competitors | Comparably
Under Armour Claimed Company
It all started in 1996 when Under Armour CEO and founder Kevin Plank created the original performance T-shirt that wicked sweat and read more
EMPLOYEE
PARTICIPANTS
340
TOTAL
RATINGS
2635
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Under Armour Competitors

Under Armour competitors include Callaway Golf, lululemon, Nike, Fruit of the Loom and adidas. Under Armour ranks 4th in Product Quality Score on Comparably vs its competitors. See below how Under Armour compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
6th
eNPS Rank
6th
Gender Rank
5th
Diversity Rank
6th
Product Quality
4th
NPS Rank
4th
Pricing Rank
4th
Customer Service
4th

See Under Armour Culture vs Competitors:

Under Armour Competitors
RankCompanyScore
1Callaway Golf84
2lululemon73
3Nike72
4adidas69
5Fruit of the Loom69
6Under Armour62

Under Armour Competitors at a Glance

Product Quality Score Comparison

Under Armour Ranks 4th in Product Quality Score

518 Customers rate Under Armour's Product Quality Score a 4/5, which ranks it 4th against its competitors, below lululemon.

  1. 1st
    TIED
    Nike
    4.3 / 5
  2. 1st
    TIED
    adidas
    4.3 / 5
  3. 3rd
    lululemon
    4.3 / 5
  4. 4th
    Under Armour
    4 / 5
  5. 5th
    Callaway Golf
    4 / 5
  6. 6th
    Fruit of the Loom
    3.7 / 5
Product Quality Score Comparison
RankCompany Score
1Nike86
1adidas86
3lululemon86
4Under Armour81
5Callaway Golf81
6Fruit of the Loom75
NPS Comparison

Under Armour Ranks 4th in Net Promoter Score

695 Customers rate Under Armour's Net Promoter Score a 30, which ranks it 4th against its competitors, below lululemon. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Under Armour to a friend?”.

  1. 1st
    Nike
    48
  2. 2nd
    adidas
    41
  3. 3rd
    lululemon
    40
  4. 4th
    Under Armour
    30
  5. 5th
    Callaway Golf
    23
  6. 6th
    Fruit of the Loom
    2
NPS Comparison
RankCompany Score
1Nike48
2adidas41
3lululemon40
4Under Armour30
5Callaway Golf23
6Fruit of the Loom2
Pricing Score Comparison

Under Armour Ranks 4th in Pricing Score

469 Customers rate Under Armour's Pricing Score a 3.8/5, which ranks it 4th against its competitors, below lululemon.

  1. 1st
    adidas
    4 / 5
  2. 2nd
    Nike
    3.9 / 5
  3. 3rd
    lululemon
    3.9 / 5
  4. 4th
    Under Armour
    3.8 / 5
  5. 5th
    Fruit of the Loom
    3.8 / 5
  6. 6th
    Callaway Golf
    3.6 / 5
Pricing Score Comparison
RankCompany Score
1adidas81
2Nike79
3lululemon78
4Under Armour77
5Fruit of the Loom76
6Callaway Golf72
Customer Service Comparison

Under Armour Ranks 4th in Customer Service

448 Customers rate Under Armour's Customer Service a 4/5, which ranks it 4th against its competitors, below lululemon.

  1. 1st
    TIED
    Nike
    4.1 / 5
  2. 1st
    TIED
    adidas
    4.1 / 5
  3. 3rd
    lululemon
    4.1 / 5
  4. 4th
    Under Armour
    4 / 5
  5. 5th
    Fruit of the Loom
    3.8 / 5
  6. 6th
    Callaway Golf
    3.7 / 5
Customer Service Comparison
RankCompany Score
1Nike82
1adidas82
3lululemon82
4Under Armour80
5Fruit of the Loom77
6Callaway Golf74
Overall Culture Score Comparison

Under Armour Ranks 6th in Overall Culture Score

340 Employees rate Under Armour's Overall Culture a 62/100, which ranks it 6th against its competitors, below Fruit of the Loom. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    Callaway Golf
    84 / 100
  2. 2nd
    lululemon
    73 / 100
  3. 3rd
    Nike
    72 / 100
  4. 4th
    adidas
    69 / 100
  5. 5th
    Fruit of the Loom
    69 / 100
  6. 6th
    Under Armour
    62 / 100
Overall Culture Score Comparison
RankCompany Score
1Callaway Golf84
2lululemon73
3Nike72
4adidas69
5Fruit of the Loom69
6Under Armour62
eNPS Comparison

Under Armour Ranks 6th in Employee Net Promoter Score

267 Employees rate Under Armour's Employee Net Promoter Score a -21, which ranks it 6th against its competitors, below Fruit of the Loom. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Under Armour to a friend?”.

  1. 1st
    Callaway Golf
    69
  2. 2nd
    Nike
    20
  3. 3rd
    lululemon
    16
  4. 4th
    adidas
    8
  5. 5th
    Fruit of the Loom
    7
  6. 6th
    Under Armour
    -21
eNPS Comparison
RankCompany eNPS
1Callaway Golf69
2Nike20
3lululemon16
4adidas8
5Fruit of the Loom7
6Under Armour-21
Gender Score Comparison

Under Armour Ranks 5th in Gender Score

27 Employees rate Under Armour's Gender Score a 55/100, which ranks it 5th against its competitors, below lululemon. The Gender Score tracks how positively women rate their experience at Under Armour.

  1. 1st
    Callaway Golf
    87 / 100
  2. 2nd
    Nike
    71 / 100
  3. 3rd
    adidas
    69 / 100
  4. 4th
    lululemon
    68 / 100
  5. 5th
    Under Armour
    55 / 100
  6. 6th
    Fruit of the Loom
    53 / 100
Gender Score Comparison
RankCompany Score
1Callaway Golf87
2Nike71
3adidas69
4lululemon68
5Under Armour55
6Fruit of the Loom53
Diversity Score Comparison

Under Armour Ranks 6th in Diversity Score

31 Employees rate Under Armour's Diversity Score a 59/100, which ranks it 6th against its competitors, below adidas. The Diversity Score tracks how positively diverse employees rate their experience at Under Armour.

  1. 1st
    Callaway Golf
    87 / 100
  2. 2nd
    Fruit of the Loom
    85 / 100
  3. 3rd
    Nike
    73 / 100
  4. 4th
    lululemon
    70 / 100
  5. 5th
    adidas
    63 / 100
  6. 6th
    Under Armour
    59 / 100
Diversity Score Comparison
RankCompany Score
1Callaway Golf87
2Fruit of the Loom85
3Nike73
4lululemon70
5adidas63
6Under Armour59
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