Apple vs BlackBerry | Comparably
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VS
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Apple Claimed Company
EMPLOYEE
PARTICIPANTS
3223
TOTAL
RATINGS
30639
BlackBerry
EMPLOYEE
PARTICIPANTS
78
TOTAL
RATINGS
904

Apple vs BlackBerry

Compare Apple versus BlackBerry for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 3223 employees and customers of Apple and 78 employees and customers of BlackBerry.

Apple

Apple's brand is ranked #5 in the list of Global Top 100 Brands, as rated by customers of Apple. Their current market cap is $2.11T.

BlackBerry

BlackBerry's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of BlackBerry. Their current market cap is $4.77B.


4.3/5
Product Quality
3.4/5
4/5
Pricing
3.3/5
4.2/5
Customer Service
3.4/5
46
NPS Score
64%Promoters
18%Passive
18%Detractors

Net Promoter Score
Winner by 49

-3
NPS Score
35%Promoters
27%Passive
38%Detractors

Working at Apple vs Working at BlackBerry

Timothy Cook Apple's CEO
78 / 100

CEO Rating
Winner by 13%

65 / 100

CEO Rating

Apple

Apple doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

BlackBerry

Employees at BlackBerry rate their CEO, John Chen, 65/100. This score is 13% lower than the scores of Apple's CEO, Timothy Cook. Employees in the Engineering and Sales departments rate John Chen the highest.


CEO Score 78
CEO Score
CEO Score 65
Overall Culture 73
Overall Culture
Overall Culture 67
16
eNPS
Gender Score 72
Gender Score
Gender Score 75
Diversity Score 72
Diversity Score
Diversity Score 68
Perk And Benefits 78
Perk And Benefits
Perk And Benefits 72
Professional Dev. 60
Professional Dev.
Professional Dev. 68

Overall Culture at Apple vs BlackBerry

73
/ 100
Apple

Employees at Apple rate their Overall Culture a 73/100, with Customer Success and Communications as the two departments that rate their experience the highest.

Overall Culture
Winner by 6%

67
/ 100
BlackBerry

Employees at BlackBerry rate their Overall Culture a /100, with Engineering and Sales as the two departments that rate their experience the highest.

  • Apple73
  • BlackBerry

Employee Net Promoter Score at Apple vs BlackBerry

16
eNPS
Apple
1119 Promoters 47%
510 Passives 22%
728 Detractors 31%

Employee Net Promoter Score
Winner by 16%

0
eNPS
BlackBerry
30 Promoters 43%
10 Passives 14%
30 Detractors 43%
  • Apple16
  • BlackBerry

Gender Score at Apple vs BlackBerry

72
/ 100
Apple

Employees at Apple rate their Gender Score a 72/100, with Communications and Product as the two departments that rate their experience the highest.

75
/ 100
BlackBerry

Employees at BlackBerry rate their Gender Score a /100.

Gender Score
Winner by 3%

  • Apple72
  • BlackBerry

Diversity Score at Apple vs BlackBerry

72
/ 100
Apple

Employees at Apple rate their Diversity Score a 72/100, with Customer Success and Communications as the two departments that rate their experience the highest.

Diversity Score
Winner by 4%

68
/ 100
BlackBerry

Employees at BlackBerry rate their Diversity Score a /100, with Engineering as the department that rate their experience the highest.

  • Apple72
  • BlackBerry

Perk and Benefits Score at Apple vs BlackBerry

78
/ 100
Apple

Employees at Apple rate their Perk and Benefits Score a 78/100, with Communications and Customer Success as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 6%

72
/ 100
BlackBerry

Employees at BlackBerry rate their Perk and Benefits Score a /100, with Sales and Engineering as the two departments that rate their experience the highest.

  • Apple78
  • BlackBerry

Professional Development Score at Apple vs BlackBerry

60
/ 100
Apple

Employees at Apple rate their Professional Development Score a 60/100, with Business Development and Design as the two departments that rate their experience the highest.

68
/ 100
BlackBerry

Employees at BlackBerry rate their Professional Development Score a /100.

Professional Development Score
Winner by 8%

  • Apple60
  • BlackBerry

Leadership Culture Ratings vs BlackBerry

Apple
73 / 100

Leadership Culture Ratings vs BlackBerry
Winner by 6%

Apple rates % higher than BlackBerry on Leadership Culture Ratings vs BlackBerry Ratings based on looking at 7352 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you approve of your CEOs management style?" and "How would you rate your CEO?".

  • Apple73
  • BlackBerry

Compensation Culture Ratings vs BlackBerry

Apple
72 / 100

Compensation Culture Ratings vs BlackBerry
Winner by 2%

Apple rates % higher than BlackBerry on Compensation Culture Ratings vs BlackBerry Ratings based on looking at 4812 ratings from employees of the two companies. Ratings come from the answers to questions like "What is the best part about your compensation package?" and "Why do you feel undervalued and what would make you feel better about your compensation?".

  • Apple72
  • BlackBerry

Team Culture Ratings vs BlackBerry

Apple
75 / 100

Team Culture Ratings vs BlackBerry
Winner by 1%

Apple rates % higher than BlackBerry on Team Culture Ratings vs BlackBerry Ratings based on looking at 4064 ratings from employees of the two companies. Ratings come from the answers to questions like "Does Your Boss Hurt Your Company Culture?" and "How would you rate the quality of your coworkers?".

  • Apple76
  • BlackBerry

Environment Culture Ratings vs BlackBerry

Apple
71 / 100

Environment Culture Ratings vs BlackBerry
Winner by 6%

Apple rates % higher than BlackBerry on Environment Culture Ratings vs BlackBerry Ratings based on looking at 4141 ratings from employees of the two companies. Ratings come from the answers to questions like "Does someone you work with closely, make you want to quit your job?" and "What's the work pace at your company?".

  • Apple71
  • BlackBerry

Sentiment Culture Ratings vs BlackBerry

Apple
77 / 100

Sentiment Culture Ratings vs BlackBerry
Winner by 15%

Apple rates % higher than BlackBerry on Sentiment Culture Ratings vs BlackBerry Ratings based on looking at 5308 ratings from employees of the two companies. Ratings come from the answers to questions like "How confident are you about the future success of your company?" and "What makes you most happy at work?".

  • Apple77
  • BlackBerry