Apple vs BlackBerry | Comparably
Profile Image
VS
Profile Image
Apple Claimed Company
EMPLOYEE
PARTICIPANTS
3210
TOTAL
RATINGS
30564
BlackBerry
EMPLOYEE
PARTICIPANTS
77
TOTAL
RATINGS
903

Apple vs BlackBerry

Compare Apple versus BlackBerry for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 3210 employees and customers of Apple and 77 employees and customers of BlackBerry.

Apple

Apple's brand is ranked #5 in the list of Global Top 100 Brands, as rated by customers of Apple. Their current market cap is $2.11T.

BlackBerry

BlackBerry's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of BlackBerry. Their current market cap is $4.77B.


4.3/5
Product Quality
3.4/5
4/5
Pricing
3.3/5
4.2/5
Customer Service
3.4/5
48
NPS Score
65%Promoters
18%Passive
17%Detractors

Net Promoter Score
Winner by 49

-1
NPS Score
36%Promoters
27%Passive
37%Detractors

Working at Apple vs Working at BlackBerry

Timothy Cook Apple's CEO
78 / 100

CEO Rating
Winner by 13%

65 / 100

CEO Rating

Apple

Apple doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

BlackBerry

Employees at BlackBerry rate their CEO, John Chen, 65/100. This score is 13% lower than the scores of Apple's CEO, Timothy Cook. Employees in the Engineering and Sales departments rate John Chen the highest.


CEO Score 78
CEO Score
CEO Score 65
Overall Culture 73
Overall Culture
Overall Culture 67
16
eNPS
Gender Score 72
Gender Score
Gender Score 75
Diversity Score 72
Diversity Score
Diversity Score 68
Perk And Benefits 78
Perk And Benefits
Perk And Benefits 72
Professional Dev. 60
Professional Dev.
Professional Dev. 68

Overall Culture at Apple vs BlackBerry

73
/ 100
Apple

Employees at Apple rate their Overall Culture a 73/100, with Customer Success and Communications as the two departments that rate their experience the highest.

Overall Culture
Winner by 6%

67
/ 100
BlackBerry

Employees at BlackBerry rate their Overall Culture a /100, with Engineering and Sales as the two departments that rate their experience the highest.

  • Apple73
  • BlackBerry

Employee Net Promoter Score at Apple vs BlackBerry

16
eNPS
Apple
1114 Promoters 47%
508 Passives 22%
725 Detractors 31%

Employee Net Promoter Score
Winner by 16%

0
eNPS
BlackBerry
30 Promoters 43%
10 Passives 14%
30 Detractors 43%
  • Apple16
  • BlackBerry

Gender Score at Apple vs BlackBerry

72
/ 100
Apple

Employees at Apple rate their Gender Score a 72/100, with Communications and Product as the two departments that rate their experience the highest.

75
/ 100
BlackBerry

Employees at BlackBerry rate their Gender Score a /100.

Gender Score
Winner by 3%

  • Apple72
  • BlackBerry

Diversity Score at Apple vs BlackBerry

72
/ 100
Apple

Employees at Apple rate their Diversity Score a 72/100, with Customer Success and Communications as the two departments that rate their experience the highest.

Diversity Score
Winner by 4%

68
/ 100
BlackBerry

Employees at BlackBerry rate their Diversity Score a /100, with Engineering as the department that rate their experience the highest.

  • Apple72
  • BlackBerry

Perk and Benefits Score at Apple vs BlackBerry

78
/ 100
Apple

Employees at Apple rate their Perk and Benefits Score a 78/100, with Communications and Customer Success as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 6%

72
/ 100
BlackBerry

Employees at BlackBerry rate their Perk and Benefits Score a /100, with Sales and Engineering as the two departments that rate their experience the highest.

  • Apple79
  • BlackBerry

Professional Development Score at Apple vs BlackBerry

60
/ 100
Apple

Employees at Apple rate their Professional Development Score a 60/100, with Business Development and Design as the two departments that rate their experience the highest.

68
/ 100
BlackBerry

Employees at BlackBerry rate their Professional Development Score a /100.

Professional Development Score
Winner by 8%

  • Apple60
  • BlackBerry

Leadership Culture Ratings vs BlackBerry

Apple
74 / 100

Leadership Culture Ratings vs BlackBerry
Winner by 7%

Apple rates % higher than BlackBerry on Leadership Culture Ratings vs BlackBerry Ratings based on looking at 7336 ratings from employees of the two companies. Ratings come from the answers to questions like "Is your company invested in your career growth?" and "Are your company's goals clear, and are you invested in them?".

  • Apple74
  • BlackBerry

Compensation Culture Ratings vs BlackBerry

Apple
72 / 100

Compensation Culture Ratings vs BlackBerry
Winner by 2%

Apple rates % higher than BlackBerry on Compensation Culture Ratings vs BlackBerry Ratings based on looking at 4803 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you satisfied with your Benefits?" and "Does your company give annual bonuses?".

  • Apple72
  • BlackBerry

Team Culture Ratings vs BlackBerry

Apple
75 / 100

Team Culture Ratings vs BlackBerry
Winner by 1%

Apple rates % higher than BlackBerry on Team Culture Ratings vs BlackBerry Ratings based on looking at 4058 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate the quality of your coworkers?" and "Are your company's meetings effective?".

  • Apple75
  • BlackBerry

Environment Culture Ratings vs BlackBerry

Apple
71 / 100

Environment Culture Ratings vs BlackBerry
Winner by 6%

Apple rates % higher than BlackBerry on Environment Culture Ratings vs BlackBerry Ratings based on looking at 4135 ratings from employees of the two companies. Ratings come from the answers to questions like "What % of the time are you bored at work?" and "On average, how many hours do you work a day?".

  • Apple71
  • BlackBerry

Sentiment Culture Ratings vs BlackBerry

Apple
77 / 100

Sentiment Culture Ratings vs BlackBerry
Winner by 15%

Apple rates % higher than BlackBerry on Sentiment Culture Ratings vs BlackBerry Ratings based on looking at 5290 ratings from employees of the two companies. Ratings come from the answers to questions like "What do you like best about your company?" and "How do your customers perceive your company?".

  • Apple77
  • BlackBerry