Apple Claimed Company

EMPLOYEE PARTICIPANTS: 3248

TOTAL RATINGS: 30760

Fitbit Claimed Company

EMPLOYEE PARTICIPANTS: 53

TOTAL RATINGS: 650

Apple vs Fitbit

Compare Apple versus Fitbit for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 3248 employees and customers of Apple and 53 employees and customers of Fitbit.

Apple

Apple's brand is ranked #5 in the list of Global Top 100 Brands, as rated by customers of Apple. Their current market cap is $2.11T.

Fitbit

Fitbit's brand is ranked #375 in the list of Global Top 1000 Brands, as rated by customers of Fitbit. Their current market cap is $1.72B.

4.3/5

Product Quality

2.6/5

4/5

Pricing

2.4/5

4.2/5

Customer Service

2.2/5

NPS Score

64%	Promoters
18%	Passive
18%	Detractors

Net Promoter Score
Winner by 81

-35

NPS Score

24%	Promoters
17%	Passive
59%	Detractors

See how Apple compares to its competitors

See how Fitbit compares to its competitors

Working at Apple vs Working at Fitbit

78 / 100

CEO Rating
Winner by 23%

James Park

55 / 100

CEO Rating

Apple

Apple doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Fitbit

Employees at Fitbit rate their CEO, James Park, 55/100. This score is 23% lower than the scores of Apple's CEO. Employees in the Product and Design departments rate James Park the highest.

CEO Score 78

CEO Score

CEO Score 55

Overall Culture 73

Overall Culture

Overall Culture 60

eNPS

-38

Gender Score 72

Gender Score

Gender Score 65

Diversity Score 72

Diversity Score

Diversity Score 61

Perk And Benefits 78

Perk And Benefits

Perk And Benefits 70

Professional Dev. 60

Professional Dev.

Professional Dev. 44

Overall Culture at Apple vs Fitbit

/ 100

Apple

Employees at Apple rate their Overall Culture a 73/100, with Customer Success and Communications as the two departments that rate their experience the highest.

Overall Culture
Winner by 13%

/ 100

Fitbit

Employees at Fitbit rate their Overall Culture a /100, with Product and Engineering as the two departments that rate their experience the highest.

Apple73
Fitbit

Employee Net Promoter Score at Apple vs Fitbit

eNPS

Apple

1127 Promoters 47%

514 Passives 22%

731 Detractors 31%

Employee Net Promoter Score
Winner by 54%

-38

eNPS

Fitbit

6 Promoters 16%

11 Passives 30%

20 Detractors 54%

Apple16
Fitbit

Gender Score at Apple vs Fitbit

/ 100

Apple

Employees at Apple rate their Gender Score a 72/100, with Communications and Product as the two departments that rate their experience the highest.

Gender Score
Winner by 7%

/ 100

Fitbit

Employees at Fitbit rate their Gender Score a /100, with Design as the department that rate their experience the highest.

Apple72
Fitbit

Diversity Score at Apple vs Fitbit

/ 100

Apple

Employees at Apple rate their Diversity Score a 72/100, with Customer Success and Communications as the two departments that rate their experience the highest.

Diversity Score
Winner by 11%

/ 100

Fitbit

Employees at Fitbit rate their Diversity Score a /100, with Engineering and Design as the two departments that rate their experience the highest.

Apple72
Fitbit

Perk and Benefits Score at Apple vs Fitbit

/ 100

Apple

Employees at Apple rate their Perk and Benefits Score a 78/100, with Communications and Customer Success as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 8%

/ 100

Fitbit

Employees at Fitbit rate their Perk and Benefits Score a /100, with Engineering and Design as the two departments that rate their experience the highest.

Apple78
Fitbit

Professional Development Score at Apple vs Fitbit

/ 100

Apple

Employees at Apple rate their Professional Development Score a 60/100, with Business Development and Design as the two departments that rate their experience the highest.

Professional Development Score
Winner by 16%

/ 100

Fitbit

Employees at Fitbit rate their Professional Development Score a /100, with Design and Engineering as the two departments that rate their experience the highest.

Apple60
Fitbit

Leadership Culture Ratings vs Fitbit

Apple

74 / 100

Leadership Culture Ratings vs Fitbit
Winner by 21%

Fitbit

53 / 100

Apple rates % higher than Fitbit on Leadership Culture Ratings vs Fitbit Ratings based on looking at 7315 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's goals clear, and are you invested in them?" and "How would you rate your executive team?".

Apple74
Fitbit

Compensation Culture Ratings vs Fitbit

Apple

72 / 100

Compensation Culture Ratings vs Fitbit
Winner by 1%

Fitbit

71 / 100

Apple rates % higher than Fitbit on Compensation Culture Ratings vs Fitbit Ratings based on looking at 4806 ratings from employees of the two companies. Ratings come from the answers to questions like "Why do you feel undervalued and what would make you feel better about your compensation?" and "Are you satisfied with your stock/equity compensation?".

Apple72
Fitbit

Team Culture Ratings vs Fitbit

Apple

76 / 100

Team Culture Ratings vs Fitbit
Winner by 7%

Fitbit

69 / 100

Apple rates % higher than Fitbit on Team Culture Ratings vs Fitbit Ratings based on looking at 4054 ratings from employees of the two companies. Ratings come from the answers to questions like "What do your coworkers need to improve and how could you work together better?" and "What are some of the best things about your team?".

Apple76
Fitbit

Environment Culture Ratings vs Fitbit

Apple

71 / 100

Environment Culture Ratings vs Fitbit
Winner by 6%

Fitbit

65 / 100

Apple rates % higher than Fitbit on Environment Culture Ratings vs Fitbit Ratings based on looking at 4124 ratings from employees of the two companies. Ratings come from the answers to questions like "What % of the time are you bored at work?" and "Do you have a close friend at work?".

Apple71
Fitbit

Sentiment Culture Ratings vs Fitbit

Apple

77 / 100

Sentiment Culture Ratings vs Fitbit
Winner by 13%

Fitbit

64 / 100

Apple rates % higher than Fitbit on Sentiment Culture Ratings vs Fitbit Ratings based on looking at 5281 ratings from employees of the two companies. Ratings come from the answers to questions like "How confident are you about the future success of your company?" and "What makes you most happy at work?".

Apple77
Fitbit