Apple Claimed Company

EMPLOYEE PARTICIPANTS: 3209

TOTAL RATINGS: 30563

Fitbit Claimed Company

EMPLOYEE PARTICIPANTS: 52

TOTAL RATINGS: 645

Apple vs Fitbit

Compare Apple versus Fitbit for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 3209 employees and customers of Apple and 52 employees and customers of Fitbit.

Apple

Apple's brand is ranked #5 in the list of Global Top 100 Brands, as rated by customers of Apple. Their current market cap is $2.11T.

Fitbit

Fitbit's brand is ranked #375 in the list of Global Top 1000 Brands, as rated by customers of Fitbit. Their current market cap is $1.72B.

4.3/5

Product Quality

2.6/5

4/5

Pricing

2.4/5

4.2/5

Customer Service

2.2/5

NPS Score

65%	Promoters
18%	Passive
17%	Detractors

Net Promoter Score
Winner by 83

-35

NPS Score

24%	Promoters
17%	Passive
59%	Detractors

See how Apple compares to its competitors

See how Fitbit compares to its competitors

Working at Apple vs Working at Fitbit

78 / 100

CEO Rating
Winner by 24%

James Park

54 / 100

CEO Rating

Apple

Apple doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Fitbit

Employees at Fitbit rate their CEO, James Park, 54/100. This score is 24% lower than the scores of Apple's CEO, Timothy Cook. Employees in the Product and Design departments rate James Park the highest.

CEO Score 78

CEO Score

CEO Score 54

Overall Culture 73

Overall Culture

Overall Culture 60

eNPS

-40

Gender Score 72

Gender Score

Gender Score 65

Diversity Score 72

Diversity Score

Diversity Score 61

Perk And Benefits 78

Perk And Benefits

Perk And Benefits 70

Professional Dev. 60

Professional Dev.

Professional Dev. 44

Overall Culture at Apple vs Fitbit

/ 100

Apple

Employees at Apple rate their Overall Culture a 73/100, with Customer Success and Communications as the two departments that rate their experience the highest.

Overall Culture
Winner by 13%

/ 100

Fitbit

Employees at Fitbit rate their Overall Culture a /100, with Product and Engineering as the two departments that rate their experience the highest.

Apple73
Fitbit

Employee Net Promoter Score at Apple vs Fitbit

eNPS

Apple

1114 Promoters 47%

508 Passives 22%

725 Detractors 31%

Employee Net Promoter Score
Winner by 56%

-40

eNPS

Fitbit

6 Promoters 16%

10 Passives 28%

20 Detractors 56%

Apple16
Fitbit

Gender Score at Apple vs Fitbit

/ 100

Apple

Employees at Apple rate their Gender Score a 72/100, with Communications and Product as the two departments that rate their experience the highest.

Gender Score
Winner by 7%

/ 100

Fitbit

Employees at Fitbit rate their Gender Score a /100, with Design as the department that rate their experience the highest.

Apple72
Fitbit

Diversity Score at Apple vs Fitbit

/ 100

Apple

Employees at Apple rate their Diversity Score a 72/100, with Customer Success and Communications as the two departments that rate their experience the highest.

Diversity Score
Winner by 11%

/ 100

Fitbit

Employees at Fitbit rate their Diversity Score a /100, with Engineering and Design as the two departments that rate their experience the highest.

Apple72
Fitbit

Perk and Benefits Score at Apple vs Fitbit

/ 100

Apple

Employees at Apple rate their Perk and Benefits Score a 78/100, with Communications and Customer Success as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 8%

/ 100

Fitbit

Employees at Fitbit rate their Perk and Benefits Score a /100, with Engineering and Design as the two departments that rate their experience the highest.

Apple79
Fitbit

Professional Development Score at Apple vs Fitbit

/ 100

Apple

Employees at Apple rate their Professional Development Score a 60/100, with Business Development and Design as the two departments that rate their experience the highest.

Professional Development Score
Winner by 16%

/ 100

Fitbit

Employees at Fitbit rate their Professional Development Score a /100, with Design and Engineering as the two departments that rate their experience the highest.

Apple60
Fitbit

Leadership Culture Ratings vs Fitbit

Apple

74 / 100

Leadership Culture Ratings vs Fitbit
Winner by 22%

Fitbit

52 / 100

Apple rates % higher than Fitbit on Leadership Culture Ratings vs Fitbit Ratings based on looking at 7269 ratings from employees of the two companies. Ratings come from the answers to questions like "What does the leadership team need to get better at?" and "Do you approve of your CEOs management style?".

Apple74
Fitbit

Compensation Culture Ratings vs Fitbit

Apple

72 / 100

Compensation Culture Ratings vs Fitbit
Winner by 1%

Fitbit

71 / 100

Apple rates % higher than Fitbit on Compensation Culture Ratings vs Fitbit Ratings based on looking at 4782 ratings from employees of the two companies. Ratings come from the answers to questions like "How often do you get a raise?" and "Why do you feel undervalued and what would make you feel better about your compensation?".

Apple72
Fitbit

Team Culture Ratings vs Fitbit

Apple

75 / 100

Team Culture Ratings vs Fitbit
Winner by 6%

Fitbit

69 / 100

Apple rates % higher than Fitbit on Team Culture Ratings vs Fitbit Ratings based on looking at 4036 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you look forward to interacting with your coworkers?" and "What are some of the best things about your team?".

Apple75
Fitbit

Environment Culture Ratings vs Fitbit

Apple

71 / 100

Environment Culture Ratings vs Fitbit
Winner by 6%

Fitbit

65 / 100

Apple rates % higher than Fitbit on Environment Culture Ratings vs Fitbit Ratings based on looking at 4112 ratings from employees of the two companies. Ratings come from the answers to questions like "What is most positive about the culture and environment at your company?" and "Is your work environment positive or negative?".

Apple71
Fitbit

Sentiment Culture Ratings vs Fitbit

Apple

77 / 100

Sentiment Culture Ratings vs Fitbit
Winner by 14%

Fitbit

63 / 100

Apple rates % higher than Fitbit on Sentiment Culture Ratings vs Fitbit Ratings based on looking at 5235 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "What makes you most happy at work?".

Apple77
Fitbit