Cotopaxi Claimed Company

EMPLOYEE PARTICIPANTS: 57

TOTAL RATINGS: 870

REI Claimed Company

EMPLOYEE PARTICIPANTS: 486

TOTAL RATINGS: 4645

Cotopaxi vs REI

Compare Cotopaxi versus REI for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 57 employees and customers of Cotopaxi and 486 employees and customers of REI.

Cotopaxi

Cotopaxi's brand is ranked #742 in the list of Global Top 1000 Brands, as rated by customers of Cotopaxi. Their current valuation is $65.00M.

REI

REI's brand is ranked #19 in the list of Global Top 100 Brands, as rated by customers of REI. Their current valuation is $373.70M.

4.4/5

Product Quality

4.3/5

4.1/5

Pricing

4.1/5

4.2/5

Customer Service

4.4/5

NPS Score

68%	Promoters
19%	Passive
13%	Detractors

Net Promoter Score
Winner by 2

NPS Score

68%	Promoters
17%	Passive
15%	Detractors

See how Cotopaxi compares to its competitors

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See how REI compares to its competitors

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Working at Cotopaxi vs Working at REI

91 / 100

CEO Rating
Winner by 37%

Eric Artz

54 / 100

CEO Rating

Cotopaxi

Cotopaxi doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

REI

Employees at REI rate their CEO, Eric Artz, 54/100. This score is 37% lower than the scores of Cotopaxi's CEO, Davis Smith. Employees in the Engineering and Design departments rate Eric Artz the highest.

CEO Score 91

CEO Score

CEO Score 54

Overall Culture 89

Overall Culture

Overall Culture 64

eNPS

-13

Gender Score 87

Gender Score

Gender Score 65

Diversity Score 84

Diversity Score

Diversity Score 69

Perk And Benefits 91

Perk And Benefits

Perk And Benefits 66

Professional Dev. 84

Professional Dev.

Professional Dev. 52

Overall Culture at Cotopaxi vs REI

/ 100

Cotopaxi

Employees at Cotopaxi rate their Overall Culture a 89/100, with Engineering and Customer Support as the two departments that rate their experience the highest.

Overall Culture
Winner by 25%

/ 100

REI

Employees at REI rate their Overall Culture a /100, with Customer Support and Admin as the two departments that rate their experience the highest.

Cotopaxi
REI64

Employee Net Promoter Score at Cotopaxi vs REI

eNPS

Cotopaxi

39 Promoters 81%

5 Passives 11%

4 Detractors 8%

Employee Net Promoter Score
Winner by 86%

-13

eNPS

REI

147 Promoters 34%

79 Passives 19%

197 Detractors 47%

Cotopaxi
REI-13

Gender Score at Cotopaxi vs REI

/ 100

Cotopaxi

Employees at Cotopaxi rate their Gender Score a 87/100.

Gender Score
Winner by 22%

/ 100

REI

Employees at REI rate their Gender Score a /100, with Customer Support and Design as the two departments that rate their experience the highest.

Cotopaxi
REI65

Diversity Score at Cotopaxi vs REI

/ 100

Cotopaxi

Employees at Cotopaxi rate their Diversity Score a 84/100.

Diversity Score
Winner by 15%

/ 100

REI

Employees at REI rate their Diversity Score a /100, with Design and Sales as the two departments that rate their experience the highest.

Cotopaxi
REI69

Perk and Benefits Score at Cotopaxi vs REI

/ 100

Cotopaxi

Employees at Cotopaxi rate their Perk and Benefits Score a 91/100, with Engineering and Customer Support as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 25%

/ 100

REI

Employees at REI rate their Perk and Benefits Score a /100, with Operations and Customer Support as the two departments that rate their experience the highest.

Cotopaxi
REI65

Professional Development Score at Cotopaxi vs REI

/ 100

Cotopaxi

Employees at Cotopaxi rate their Professional Development Score a 84/100.

Professional Development Score
Winner by 32%

/ 100

REI

Employees at REI rate their Professional Development Score a /100, with Sales as the department that rate their experience the highest.

Cotopaxi
REI51

Leadership Culture Ratings vs REI

Cotopaxi

90 / 100

Leadership Culture Ratings vs REI
Winner by 32%

REI

58 / 100

Cotopaxi rates % higher than REI on Leadership Culture Ratings vs REI Ratings based on looking at 1215 ratings from employees of the two companies. Ratings come from the answers to questions like "How often do you get valuable feedback on how to improve at work?" and "How would you rate your manager?".

Cotopaxi
REI58

Compensation Culture Ratings vs REI

Cotopaxi

84 / 100

Compensation Culture Ratings vs REI
Winner by 24%

REI

60 / 100

Cotopaxi rates % higher than REI on Compensation Culture Ratings vs REI Ratings based on looking at 867 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your company give annual bonuses?" and "Are you satisfied with your stock/equity compensation?".

Cotopaxi
REI60

Team Culture Ratings vs REI

Cotopaxi

93 / 100

Team Culture Ratings vs REI
Winner by 21%

REI

72 / 100

Cotopaxi rates % higher than REI on Team Culture Ratings vs REI Ratings based on looking at 774 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's meetings effective?" and "What are some of the best things about your team?".

Cotopaxi
REI72

Environment Culture Ratings vs REI

Cotopaxi

88 / 100

Environment Culture Ratings vs REI
Winner by 20%

REI

68 / 100

Cotopaxi rates % higher than REI on Environment Culture Ratings vs REI Ratings based on looking at 728 ratings from employees of the two companies. Ratings come from the answers to questions like "Does someone you work with closely, make you want to quit your job?" and "Do you have a close friend at work?".

Cotopaxi
REI68

Sentiment Culture Ratings vs REI

Cotopaxi

91 / 100

Sentiment Culture Ratings vs REI
Winner by 27%

REI

64 / 100

Cotopaxi rates % higher than REI on Sentiment Culture Ratings vs REI Ratings based on looking at 960 ratings from employees of the two companies. Ratings come from the answers to questions like "What would you most like to see improved at your company?" and "What's going wrong and how can it be improved?".

Cotopaxi
REI64