


Compare Goodwill versus The Salvation Army for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 822 employees and customers of Goodwill and 621 employees and customers of The Salvation Army.

Goodwill's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Goodwill.

The Salvation Army's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of The Salvation Army.
| 34% | Promoters |
|---|---|
| 15% | Passive |
| 51% | Detractors |
| 40% | Promoters |
|---|---|
| 14% | Passive |
| 46% | Detractors |
Net Promoter Score
Winner by 11
CEO Rating
Winner by 1%

Goodwill doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at The Salvation Army rate their CEO, Commissioner Kenneth G. Hodder, 66/100. This score is 1% higher than the scores of Goodwill's CEO, Steve Preston. Employees in the Marketing and Communications departments rate Commissioner Kenneth G. Hodder the highest.

Employees at Goodwill rate their Overall Culture a 65/100, with Communications and Customer Success as the two departments that rate their experience the highest.
Overall Culture
Winner by 2%

Employees at The Salvation Army rate their Overall Culture a /100, with Communications and Marketing as the two departments that rate their experience the highest.


Employee Net Promoter Score
Winner by %

Employees at Goodwill rate their Gender Score a 62/100, with Customer Success and Product as the two departments that rate their experience the highest.

Employees at The Salvation Army rate their Gender Score a /100, with Marketing and Communications as the two departments that rate their experience the highest.
Gender Score
Winner by 1%

Employees at Goodwill rate their Diversity Score a 58/100, with Customer Success and Product as the two departments that rate their experience the highest.

Employees at The Salvation Army rate their Diversity Score a /100, with Marketing and Finance as the two departments that rate their experience the highest.
Diversity Score
Winner by 2%

Employees at Goodwill rate their Perk and Benefits Score a 60/100, with Business Development and Communications as the two departments that rate their experience the highest.

Employees at The Salvation Army rate their Perk and Benefits Score a /100, with Communications and Marketing as the two departments that rate their experience the highest.
Perk and Benefits Score
Winner by 2%

Employees at Goodwill rate their Professional Development Score a 64/100, with Product and Sales as the two departments that rate their experience the highest.
Professional Development Score
Winner by 15%

Employees at The Salvation Army rate their Professional Development Score a /100, with Operations and Sales as the two departments that rate their experience the highest.

Leadership Culture Ratings vs The Salvation Army
Winner by 3%
Goodwill rates % higher than The Salvation Army on Leadership Culture Ratings vs The Salvation Army Ratings based on looking at 3112 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you feel comfortable giving your boss negative feedback?" and "What do you like best about the leadership team?".

Compensation Culture Ratings vs The Salvation Army
Winner by 1%
Goodwill rates % higher than The Salvation Army on Compensation Culture Ratings vs The Salvation Army Ratings based on looking at 2155 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you believe you're paid fairly?" and "How often do you get a raise?".

Team Culture Ratings vs The Salvation Army
Winner by 3%
Goodwill rates % higher than The Salvation Army on Team Culture Ratings vs The Salvation Army Ratings based on looking at 1893 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate the quality of your coworkers?" and "Are your company's meetings effective?".

Environment Culture Ratings vs The Salvation Army
Winner by 8%
Goodwill rates % higher than The Salvation Army on Environment Culture Ratings vs The Salvation Army Ratings based on looking at 1851 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you have a close friend at work?" and "What is most positive about the culture and environment at your company?".
Goodwill rates % lower than The Salvation Army on Sentiment Culture Ratings vs The Salvation Army Ratings based on looking at 2512 ratings from employees of the two companies. Ratings come from the answers to questions like "What makes you most happy at work?" and "How confident are you about the future success of your company?".


