Comparably is excited to introduce our all-new Best Brands Award winners
Learn More
Brand Page
The Salvation Army
Marketing or Exec? Claim Your Free Account

About The Salvation Army's Brand

The Salvation Army's mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination. We do that in nearly every zip code of the United States, providing food, housing assistance, substance abuse recovery programs, domestic violence assistance, after school programs for youth, summer camps, senior programming, and more. Among its major competitors, The Salvation Army is ranked in 3rd place for NPS while Red Cross is 1st, and Marriott is 2nd. Overall, The Salvation Army has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

67%
Customer Loyalty
3.4/5
Product Quality
3.1/5
Pricing
3.3/5
Customer Service

The Salvation Army Ranking

The Salvation Army NPS

The Salvation Army's Net Promoter Score (NPS) is a 8 with 45% Promoters, 18% Passives, and 37% Detractors. Net Promoter Score tracks whether The Salvation Army's customers would recommend using the product based on a scale of -100 to 100.

The Salvation Army Overall NPS

8
NPS
45%Promoters
18%Passives
37%Detractors
The Salvation Army Overall NPS

The Salvation Army NPS Trend

-100
-50
0
50
100
Dec 2020
11
Dec 2020Dec 2020
Jan 2021
12
Jan 2021Jan 2021
Feb 2021
13
Feb 2021Feb 2021
May 2021
12
May 2021May 2021
Jun 2021
13
Jun 2021Jun 2021
Jul 2021
15
Jul 2021Jul 2021
Aug 2021
15
Aug 2021Aug 2021
Sep 2021
18
Sep 2021Sep 2021
Oct 2021
17
Oct 2021Oct 2021
Nov 2021
12
Nov 2021Nov 2021
Dec 2021
8
Dec 2021Dec 2021
Jan 2022
8
Jan 2022Jan 2022

How Other Brands Compare

The Salvation Army is ranked third for NPS among its competitors. Red Cross and Marriott come in first and second, with savers coming in at #4.

Sign Up for Brand Profile PRO to get the full Comparison data of The Salvation Army vs Competitors.

PRO Demo Our Brand Intelligence Solutions

The Salvation Army's Logo
The Salvation Army
Marriott's Logo
Marriott
savers' Logo
savers
Red Cross' Logo
Red Cross
Global Ranking#-#79#-#-
NPS8330100
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutral--
Valuation Updated every 24 hours for public companies-$44.20B$17.82M-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

The Salvation Army NPS by Gender

Female customers rated The Salvation Army's NPS 18 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full NPS by Gender data of The Salvation Army.

Male

-19

The Salvation Army's NPS was rated -19 by Male customers on Comparably.

Sign Up to learn about The Salvation Army's NPS Score rated by Male customers on Comparably.
36%
Promoters
9%
Passives
55%
Detractors

Female

-1

The Salvation Army's NPS was rated -1 by Female customers on Comparably.

Sign Up to learn about The Salvation Army's NPS Score rated by Female customers on Comparably.
46%
Promoters
7%
Passives
47%
Detractors

The Salvation Army NPS by Ethnicity

The Salvation Army's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of The Salvation Army.
-100
-50
0
50
100
Caucasian
-42
Caucasian-42
Other
-67
Other-67

The Salvation Army NPS by Age

The Salvation Army's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of The Salvation Army.
0
20
40
60
80
100
Promoters
33%
Passives
67%
Detractors
0%
41-4533%67%0%
Promoters
67%
Passives
0%
Detractors
33%
51-5567%0%33%
Promoters
29%
Passives
14%
Detractors
57%
61-6529%14%57%
Promoters
62%
Passives
0%
Detractors
38%
66+62%0%38%

The Salvation Army NPS by Usage

The Salvation Army's NPS was rated the highest by customers who have used The Salvation Army's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of The Salvation Army.
-100
-50
0
50
100
Less than 1 Year
20
Less than 1 Year20
2 to 5 Years
100
2 to 5 Years100
5 to 10 Years
11
5 to 10 Years11
Over 10 Years
-24
Over 10 Years-24

The Salvation Army NPS vs. Competitors

Compared to its competitors, The Salvation Army's NPS is rated right above savers, and is preceded by Marriott.

Unlock The Salvation Army NPS vs. Competitors Data

The Salvation Army's Logo
VS
Red Cross' Logo
Marriott's Logo
savers' Logo
Goodwill's Logo

Sign Up for Brand Profile PRO to get the full The Salvation Army NPS vs. Competitors data and gain insights into your customers today.

PRO Demo Our Brand Intelligence Solutions

The Salvation Army Customer Reviews

Out of the 6 The Salvation Army customer reviews 2 were positive and 4 were constructive. The Salvation Army customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
The Salvation Army judges people by their skin color and not by the content of their character.
Review from Baltimore, MD / Male / Other / 61-65
What can this brand most improve?
I used to find vintage clothing there..it looks like the employees pick before we get a chance..
Review from Baltimore, MD / Female / Caucasian / 61-65
What do you value most about this brand?
The products are nice, but mostly it's the support for the community and all.
Review from Minneapolis, MN / Female / Other / 41-45Posted 22 days ago
What can this brand most improve?
Racist company that has no place in the 21st centiry
Review from Baltimore, MD / Female / Caucasian / 36-40
What can this brand most improve?
Ethic Classes / Better Professionalism/Conduct
Review from Los Angeles, CA / Female / Other / 46-50

The Salvation Army Customer Loyalty

67%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

67% of The Salvation Army users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

PRO Demo Our Brand Intelligence Solutions

67
67%
33
33%
The Salvation Army Customer Loyalty

The Salvation Army Customer Loyalty Score by Gender

Female customers rated The Salvation Army's Customer Loyalty score 15% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of The Salvation Army.
Male
67%
Yes
Female
82%
Yes

The Salvation Army Customer Loyalty Score by Ethnicity

The Salvation Army's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Salvation Army.
87
out of 100
Caucasian
70
out of 100
Other

The Salvation Army Customer Loyalty Score by Age

The Salvation Army's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of The Salvation Army.
0
20%
40%
60%
80%
100%
41-45
100%
41-45100%
51-55
100%
51-55100%
61-65
74%
61-6574%
66+
78%
66+78%

The Salvation Army Customer Loyalty Score by Usage

The Salvation Army's Customer Loyalty score was rated the highest by customers who have used The Salvation Army's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
82%
2 to 5 Years
78%
5 to 10 Years
60%
Over 10 Years
74%

The Salvation Army Customer Loyalty Score by Industry

The Salvation Army's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
55%
Accounting
70%
Education
61%
Healthcare, Hospitals and Medicine
100%
Professional Services
70%
Retail
70%

The Salvation Army Customer Loyalty vs. Competitors

Compared to its competitors, The Salvation Army's Customer Loyalty score is rated right above Goodwill, and is preceded by savers.

COMPANYCustomer Loyalty Score
Marriott82%
savers75%
The Salvation Army67%
Goodwill66%
Red CrossN/A

Unlock The Salvation Army Customer Loyalty vs. Competitors Data

The Salvation Army's Logo
VS
Marriott's Logo
savers' Logo
Goodwill's Logo
Red Cross' Logo

Sign Up for Brand Profile PRO to get the full The Salvation Army Customer Loyalty vs. Competitors data and gain insights into your customers today.

PRO Demo Our Brand Intelligence Solutions

The Salvation Army Product Quality

3.4/5

The Salvation Army has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

Sign Up to unlock The Salvation Army's overall Product Quality score rated by its users and customers.

The Salvation Army Product Information

The Salvation Army’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated The Salvation Army's product the highest. Reviewers from the Professional Services industry rated The Salvation Army the lowest at 2.

Website
https://www.salvationarmyusa.org/
Company Size
10,000+ Employees

Industry

Non-Profit

Quick Insights into The Salvation Army Product Quality

The Salvation Army's Product Quality score was rated highest by customers who have used The Salvation Army's products/services for 2 to 5 Years, and rated lowest by Other customers.

Sign Up Sign Up to unlock insights into how customers have ranked The Salvation Army's Product Quality.

Ranked The Salvation Army Product Quality the Highest

2 to 5 Years
4.7
41-45
4.3
Tech
3.6

Ranked The Salvation Army Product Quality the Lowest

Male
2.5
Professional Services
2
Other
1.6

The Salvation Army Product Quality Score by Gender

Female customers rated The Salvation Army's Product Quality score 0.7 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of The Salvation Army.

Male

2.5/5

Female

3.2/5

The Salvation Army Product Quality Score by Ethnicity

The Salvation Army's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Salvation Army.
0
1
2
3
4
5
Caucasian
2.3
Caucasian2.3
Other
1.6
Other1.6

The Salvation Army Product Quality Score by Age

The Salvation Army's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of The Salvation Army.
0
1
2
3
4
5
41-45
4.3
41-454.3
51-55
4.1
51-554.1
61-65
2.6
61-652.6
66+
3.6
66+3.6

The Salvation Army Product Quality Score by Usage

The Salvation Army's Product Quality score was rated the highest by customers who have used The Salvation Army's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
3.9
2 to 5 Years
4.7
5 to 10 Years
3.5
Over 10 Years
2.6

The Salvation Army Product Quality Score by Industry

The Salvation Army's Product Quality score was rated the highest by Tech industry customers, and the lowest by Professional Services industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
3.6
Accounting
3.3
Education
3
Healthcare, Hospitals and Medicine
2.5
Professional Services
2
Retail
3.3

The Salvation Army Product Quality vs. Competitors

Compared to its competitors, The Salvation Army's Product Quality score is rated right above savers, and is preceded by Marriott.

COMPANYProduct Quality Score
Marriott3.9/5
The Salvation Army3.4/5
savers3.3/5
Goodwill2.7/5
Red CrossN/A

Unlock The Salvation Army Product Quality vs. Competitors Data

The Salvation Army's Logo
VS
Marriott's Logo
savers' Logo
Goodwill's Logo
Red Cross' Logo

Sign Up for Brand Profile PRO to get the full The Salvation Army Product Quality vs. Competitors data and gain insights into your customers today.

PRO Demo Our Brand Intelligence Solutions

The Salvation Army Pricing

The Salvation Army ROI & Value For Money

3.1/5

The Salvation Army has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

Sign Up to unlock The Salvation Army's overall ROI score rated by its users and customers.

The Salvation Army Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Professional Services industry think that they had the lowest ROI from The Salvation Army.

Quick Insights into The Salvation Army ROI

The Salvation Army's ROI score was rated highest by customers who have used The Salvation Army's products/services for 2 to 5 Years, and rated lowest by Other customers.

Sign Up Sign Up to unlock insights into how customers have ranked The Salvation Army's ROI score.

Ranked The Salvation Army ROI the Highest

2 to 5 Years
4.5
41-45
3.8
Retail
3.4

Ranked The Salvation Army ROI the Lowest

Less than 1 Year
2.5
Professional Services
2.1
Other
1.6

The Salvation Army ROI Score by Gender

Female customers rated The Salvation Army's ROI score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of The Salvation Army.

Male

2.8/5

Female

3/5

The Salvation Army ROI Score by Ethnicity

The Salvation Army's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Salvation Army.
0
1
2
3
4
5
Caucasian
2.5
Caucasian2.5
Other
1.6
Other1.6

The Salvation Army ROI Score by Age

The Salvation Army's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full ROI by Age data of The Salvation Army.
0
1
2
3
4
5
41-45
3.8
41-453.8
51-55
3.6
51-553.6
61-65
2.9
61-652.9
66+
3.6
66+3.6

The Salvation Army ROI Score by Usage

The Salvation Army's ROI score was rated the highest by customers who have used The Salvation Army's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
2.5
2 to 5 Years
4.5
5 to 10 Years
3.2
Over 10 Years
2.7

The Salvation Army ROI Score by Industry

The Salvation Army's ROI score was rated the highest by Retail industry customers, and the lowest by Professional Services industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
2.9
Accounting
2.8
Education
3
Healthcare, Hospitals and Medicine
2.7
Professional Services
2.1
Retail
3.4

The Salvation Army Pricing vs. Competitors

Compared to its competitors, The Salvation Army's ROI score is rated right above savers, and is preceded by Marriott.

COMPANYPricing Score
Marriott3.7/5
The Salvation Army3.1/5
savers3.1/5
Goodwill2.7/5
Red CrossN/A

Unlock The Salvation Army ROI vs. Competitors Data

The Salvation Army's Logo
VS
Marriott's Logo
savers' Logo
Goodwill's Logo
Red Cross' Logo

Sign Up for Brand Profile PRO to get the full The Salvation Army ROI vs. Competitors data and gain insights into your customers today.

PRO Demo Our Brand Intelligence Solutions

The Salvation Army Customer Service

3.3/5

The Salvation Army has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

Sign Up to unlock The Salvation Army's overall Customer Service score rated by its users and customers.

About The Salvation Army's Customer Service

Address

615 Slaters Ln, Alexandria, VA 22314


Website

https://www.salvationarmyusa.org/


Phone Number

703-299-5500

Quick Insights into The Salvation Army Customer Service

The Salvation Army's Customer Service score was rated highest by customers ages 51-55, and rated lowest by Other customers.

Sign Up Sign Up to unlock insights into how customers have ranked The Salvation Army's Customer Service score.

Ranked The Salvation Army Customer Service the Highest

51-55
4.8
2 to 5 Years
4.5
Accounting
3.5

Ranked The Salvation Army Customer Service the Lowest

61-65
2.2
Professional Services
2.1
Other
1.6

The Salvation Army Customer Service Score by Gender

Female customers rated The Salvation Army's Customer Service score 0.6 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of The Salvation Army.

Male

2.5/5

Female

3.1/5

The Salvation Army Customer Service Score by Ethnicity

The Salvation Army's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Salvation Army.
0
1
2
3
4
5
Caucasian
2
Caucasian2
Other
1.6
Other1.6

The Salvation Army Customer Service Score by Age

The Salvation Army's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of The Salvation Army.
0
1
2
3
4
5
41-45
3.3
41-453.3
51-55
4.8
51-554.8
61-65
2.2
61-652.2
66+
3.7
66+3.7

The Salvation Army Customer Service Score by Usage

The Salvation Army's Customer Service score was rated the highest by customers who have used The Salvation Army's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
3.2
2 to 5 Years
4.5
5 to 10 Years
2.8
Over 10 Years
2.7

The Salvation Army Customer Service Score by Industry

The Salvation Army's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Professional Services industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
3.5
Accounting
3.5
Education
2.8
Healthcare, Hospitals and Medicine
2.7
Professional Services
2.1
Retail
2.9

The Salvation Army Customer Service vs. Competitors

Compared to its competitors, The Salvation Army's Customer Service score is rated right above savers, and is preceded by Marriott.

COMPANYCustomer Service Score
Marriott3.7/5
The Salvation Army3.3/5
savers3.2/5
Goodwill2.9/5
Red CrossN/A

Unlock The Salvation Army Customer Service vs. Competitors Data

The Salvation Army's Logo
VS
Marriott's Logo
savers' Logo
Goodwill's Logo
Red Cross' Logo

Sign Up for Brand Profile PRO to get the full The Salvation Army Customer Service vs. Competitors data and gain insights into your customers today.

PRO Demo Our Brand Intelligence Solutions

The Salvation Army as an Employer

3.3/5

The Salvation Army has a 3.3/5 stars for its overall company culture rated by their employees

  The Salvation Army CEO
top
30%
CEO of The Salvation Army

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

The Salvation Army scored a 8 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of The Salvation Army would recommend the brand to a friend. ENPS measures how likely The Salvation Army employees would recommend working at The Salvation Army to a friend.

Net Promoter Score

8
NPS Score
45%Promoters
18%Passive
37%Detractors

Employee Net Promoter Score

-6
eNPS Score
36%Promoters
22%Passive
42%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Peloton  Peloton CEO
John Foley
Health and Wellness
2
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
3
Costco  Costco CEO
W. Craig Jelinek
Retail
4
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
5
Amazon  Amazon CEO
Andy Jassy
Retail
6
Apple  Apple CEO
Timothy Cook
Tech
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty