

Compare Lincoln Financial Group versus Principal Financial Group for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 71 employees and customers of Lincoln Financial Group and 86 employees and customers of Principal Financial Group.
| 34% | Promoters |
|---|---|
| 10% | Passive |
| 56% | Detractors |
| 44% | Promoters |
|---|---|
| 21% | Passive |
| 35% | Detractors |
Net Promoter Score
Winner by 31
CEO Rating
Winner by 4%