

Compare Principal Financial Group versus Prudential for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 89 employees and customers of Principal Financial Group and 364 employees and customers of Prudential.
| 44% | Promoters |
|---|---|
| 21% | Passive |
| 35% | Detractors |
Net Promoter Score
Winner by 15
| 38% | Promoters |
|---|---|
| 18% | Passive |
| 44% | Detractors |
CEO Rating