

Compare Principal Financial Group versus Prudential for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 88 employees and customers of Principal Financial Group and 363 employees and customers of Prudential.
| 44% | Promoters |
|---|---|
| 21% | Passive |
| 35% | Detractors |
Net Promoter Score
Winner by 13
| 39% | Promoters |
|---|---|
| 18% | Passive |
| 43% | Detractors |
CEO Rating