KUBRA's projected concern for their employees is a facade. Might makes right. Universal approach taken is to control employees, rather than to seek common ground and solutions that are mutually beneficial to both the company and the workers.

Talent is neither attracted nor retained because KUBRA's compensation is not competitive.

A good start would be to treat employees with basic dignity and respect.

Coworkers focus on (and are rewarded for) producing quantity over quality, resulting in low-quality software that is poorly engineered and just plain doesn't work.

Eliminate the nepotism/favoritism. Some people have been hired without being subjected to the full, normal hiring process (e.g., bypassing interviews, only interviewing a single candidate and not considering others, etc.).

The executive team and HR are more concerned with PR (e.g., purchasing awards like this one) than resolving actual issues, like disparity in pay and benefits, offering telework options, addressing the nepotism, etc.

Many new employees are full time remote, while existing employees are being forced to work from the office. This disparity has caused many people to leave, and more are searching for a replacement job at this time.

There is a failure by the company to recognize employees as their most valuable asset, and treat them accordingly. The company needs to stop exhibiting reckless disregard for human health and safety, e.g., with respect to keeping people safe from COVID-19.

KUBRA hires the cheapest candidates they can find -- typically desperate candidates who require employment for their visas -- who lack the experience, skills, or talent necessary for the job positions they fill. The company just commenced outsourcing American and Canadian jobs to India.

Open office floor plan makes it impossible to accomplish work during work hours. Company's telework policy only allows employees to work remotely once or twice a month, and only under extenuating circumstances. Company puts profit before its own people.

Focus should be shifted from hiring the cheapest candidates to hiring the right candidates. The bottom-of-the-barrel candidates who do accept the low ball offers frequently leave, sometimes within weeks, not having the skills for the job and receiving a better offer elsewhere.

KUBRA exhibits huge favoritism, special treatment, and rewards to a privileged few. HR is incompetent (can't manage basic tasks like payroll), instead focusing on secondary, useless tasks, like competing for 3rd party awards or planning social events. Company doesn't care about employees.