-100
NPS
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21st Century
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About 21st Century's Brand
Among its major competitors, 21st Century is ranked in 3rd place for NPS while Thrivent is 1st, and Edward Jones is 2nd.
Brand at a Glance
100%
Customer Loyalty
4/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
21st Century Ranking
- #3 / 3 of its competitors
21st Century NPS
21st Century's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether 21st Century's customers would recommend using the product based on a scale of -100 to 100.
21st Century Overall NPS
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
21st Century NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 -100 | May 2023 | -100 |
How Other Brands Compare
21st Century is ranked third for NPS among its competitors. Thrivent and Edward Jones come in first and second.
21st Century |  Edward Jones |  Thrivent | |
| Global Ranking | #- | #200 | #- |
| NPS | -100 | -2 | 14 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
21st Century NPS vs. Competitors
Compared to its competitors, 21st Century's NPS is rated right below Edward Jones.
| COMPANY | NPS Score | |
|---|---|---|
| Thrivent | 14 |
| Edward Jones | -2 |
| 21st Century | -100 |
21st Century Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of 21st Century users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
21st Century Customer Loyalty vs. Competitors
Compared to its competitors, 21st Century's Customer Loyalty score is rated right above Edward Jones.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| 21st Century | 100% |
| Edward Jones | 83% |
| Thrivent | 76% |
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21st Century Product Quality
4/5
21st Century has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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21st Century Product Information
21st Century’s product quality score is a 4 out of 5 as rated by its users and customers.
21st Century Product Quality vs. Competitors
Compared to its competitors, 21st Century's Product Quality score is rated right above Thrivent.
| COMPANY | Product Quality Score | |
|---|---|---|
| 21st Century | 4/5 |
| Thrivent | 3.4/5 |
| Edward Jones | 3.2/5 |
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21st Century Pricing
21st Century ROI & Value For Money
3.5/5
21st Century has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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21st Century Pricing vs. Competitors
Compared to its competitors, 21st Century's ROI score is rated right above Thrivent.
| COMPANY | Pricing Score | |
|---|---|---|
| 21st Century | 3.5/5 |
| Thrivent | 3.4/5 |
| Edward Jones | 3.2/5 |
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21st Century Customer Satisfaction (CSAT)
21st Century Customer Satisfaction (CSAT) Score
100 / 100
21st Century has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
21st Century Customer Satisfaction vs. Competitors
Compared to its competitors, 21st Century's Customer Satisfaction score is rated right above Thrivent.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| 21st Century | 100% |
| Thrivent | 59% |
| Edward Jones | 55% |
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21st Century Customer Service
3.5/5
21st Century has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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21st Century Customer Service vs. Competitors
Compared to its competitors, 21st Century's Customer Service score is rated right below Edward Jones.
| COMPANY | Customer Service Score | |
|---|---|---|
| Thrivent | 3.7/5 |
| Edward Jones | 3.5/5 |
| 21st Century | 3.5/5 |
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Consumer vs. Employees
21st Century scored a -100 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of 21st Century would recommend the brand to a friend. ENPS measures how likely 21st Century employees would recommend working at 21st Century to a friend.
Net Promoter Score
-100
NPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
