8
NPS
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BMO
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About BMO's Brand
BMO Financial Group Among its major competitors, BMO is ranked in 3rd place for NPS while Rbc is 1st, and Scotiabank is 2nd.
Brand at a Glance
80%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.2/5
Customer Service
BMO Ranking
- #3 / 4 of its competitors
BMO NPS
BMO's Net Promoter Score (NPS) is a 8 with 47% Promoters, 14% Passives, and 39% Detractors. Net Promoter Score tracks whether BMO's customers would recommend using the product based on a scale of -100 to 100.
BMO Overall NPS
| 47% | Promoters |
|---|---|
| 14% | Passives |
| 39% | Detractors |
BMO NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 -10 | Sep 2023 | -10 |
Dec 2023 -13 | Dec 2023 | -13 |
Jan 2024 -5 | Jan 2024 | -5 |
Mar 2024 -1 | Mar 2024 | -1 |
Apr 2024 2 | Apr 2024 | 2 |
May 2024 0 | May 2024 | 0 |
Jun 2024 -1 | Jun 2024 | -1 |
Aug 2024 -4 | Aug 2024 | -4 |
Sep 2024 0 | Sep 2024 | 0 |
Jan 2025 3 | Jan 2025 | 3 |
Feb 2025 5 | Feb 2025 | 5 |
Oct 2025 8 | Oct 2025 | 8 |
How Other Brands Compare
BMO is ranked third for NPS among its competitors. Rbc and Scotiabank come in first and second, with Great-West Life coming in at #4.
BMO |  Rbc |  Scotiabank |  Great-West Life | |
| Global Ranking | #- | #897 | #- | #- |
| NPS | 8 | 24 | 16 | -100 |
| Valuation Updated every 24 hours for public companies | - | $123.84B | $68.70B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BMO NPS by Gender
BMO's NPS was rated 0 by Female customers on Comparably.
Female
0
BMO's NPS was rated by Female customers on Comparably.
40%
Promoters
20%
Passives
40%
Detractors
Male
N/A
BMO's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
BMO NPS by Ethnicity
BMO's NPS was rated -60 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -60 | Caucasian | -60 |
BMO NPS by Usage
BMO's NPS was rated -66 points by customers who have used BMO's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -66 | Over 10 Years | -66 |
BMO NPS vs. Competitors
Compared to its competitors, BMO's NPS is rated right above TD Brand, and is preceded by Scotiabank.
| COMPANY | NPS Score | |
|---|---|---|
| Rbc | 24 |
| Scotiabank | 16 |
| BMO | 8 |
 | TD Brand | N/A |
| Great-West Life | -100 |
BMO Customer Reviews
Out of the 2 BMO customer reviews 1 was positive and 1 was constructive. BMO customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
BMO Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of BMO users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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BMO Customer Loyalty Score by Gender
BMO's Customer Loyalty score was rated 82 by Female customers on Comparably.
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Female
82%
Yes
Male
N/A
Yes
BMO Customer Loyalty Score by Ethnicity
BMO's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
BMO Customer Loyalty Score by Usage
BMO's Customer Loyalty score was rated 100% by customers who have used BMO's products/services for Over 10 Years.
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BMO Customer Loyalty vs. Competitors
Compared to its competitors, BMO's Customer Loyalty score is rated right above Great-West Life, and is preceded by Scotiabank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Rbc | 82% |
| Scotiabank | 81% |
| BMO | 80% |
| Great-West Life | 10% |
| TD Brand | N/A |
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BMO Product Quality
3.5/5
BMO has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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BMO Product Information
BMO’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- https://www.bmo.com
Quick Insights into BMO Product Quality
BMO's Product Quality score was rated highest by Female customers.
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Ranked BMO Product Quality the Highest
BMO Product Quality Score by Gender
BMO's Product Quality score was rated 3.1 by Female customers on Comparably.
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Female
3.1/5
Male
N/A
BMO Product Quality Score by Ethnicity
BMO's Product Quality score was rated 2.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of BMO.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
BMO Product Quality Score by Usage
BMO's Product Quality score was rated 2.2 stars by customers who have used BMO's products/services for Over 10 Years.
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BMO Product Quality vs. Competitors
Compared to its competitors, BMO's Product Quality score is rated right above Great-West Life, and is preceded by Scotiabank.
| COMPANY | Product Quality Score | |
|---|---|---|
| Rbc | 3.7/5 |
| Scotiabank | 3.6/5 |
| BMO | 3.5/5 |
| Great-West Life | 1.5/5 |
| TD Brand | N/A |
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BMO Pricing
BMO ROI & Value For Money
3.4/5
BMO has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Quick Insights into BMO ROI
BMO's ROI score was rated highest by Female customers.
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Ranked BMO ROI the Highest
BMO ROI Score by Gender
BMO's ROI score was rated 3.6 by Female customers on Comparably.
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Female
3.6/5
Male
N/A
BMO ROI Score by Ethnicity
BMO's ROI score was rated 2.3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
BMO ROI Score by Usage
BMO's ROI score was rated 2.4 stars by customers who have used BMO's products/services for Over 10 Years.
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BMO Pricing vs. Competitors
Compared to its competitors, BMO's ROI score is rated right above Great-West Life, and is preceded by Scotiabank.
| COMPANY | Pricing Score | |
|---|---|---|
| Rbc | 3.7/5 |
| Scotiabank | 3.7/5 |
| BMO | 3.4/5 |
| Great-West Life | 1.5/5 |
| TD Brand | N/A |
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BMO Customer Satisfaction (CSAT)
BMO Customer Satisfaction (CSAT) Score
70 / 100
BMO has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
37%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
4%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into BMO Customer Satisfaction
BMO's Customer Satisfaction score was rated highest by Female customers.
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Ranked BMO Customer Satisfaction the Highest
BMO Customer Satisfaction Score by Gender
BMO's Customer Satisfaction score was rated 80 by Female customers on Comparably.
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80 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 80% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
BMO Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
BMO's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of BMO.
20 / 100
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
60%
BMO Customer Satisfaction Score by Usage
BMO's Customer Satisfaction score was rated 33 points by customers who have used BMO's products/services for Over 10 Years.
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BMO Customer Satisfaction vs. Competitors
Compared to its competitors, BMO's Customer Satisfaction score is rated right above Great-West Life, and is preceded by Scotiabank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Rbc | 75% |
| Scotiabank | 70% |
| BMO | 70% |
| Great-West Life | 0% |
| TD Brand | 0% |
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BMO Customer Service
3.2/5
BMO has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About BMO's Customer Service
Website
https://www.bmo.com
Quick Insights into BMO Customer Service
BMO's Customer Service score was rated highest by Female customers.
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Ranked BMO Customer Service the Highest
BMO Customer Service Score by Gender
BMO's Customer Service score was rated 3.4 by Female customers on Comparably.
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Female
3.4/5
Male
N/A
BMO Customer Service Score by Ethnicity
BMO's Customer Service score was rated 1.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of BMO.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
BMO Customer Service Score by Usage
BMO's Customer Service score was rated 2.1 stars by customers who have used BMO's products/services for Over 10 Years.
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BMO Customer Service vs. Competitors
Compared to its competitors, BMO's Customer Service score is rated right above Great-West Life, and is preceded by Scotiabank.
| COMPANY | Customer Service Score | |
|---|---|---|
| Rbc | 3.7/5 |
| Scotiabank | 3.7/5 |
| BMO | 3.2/5 |
| Great-West Life | 2.5/5 |
| TD Brand | N/A |
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BMO as an Employer
3.3/5
BMO has a 3.3/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
BMO scored a 8 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of BMO would recommend the brand to a friend. ENPS measures how likely BMO employees would recommend working at BMO to a friend.
Net Promoter Score
8
NPS Score
| 47% | Promoters |
|---|---|
| 14% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
24
eNPS Score
| 50% | Promoters |
|---|---|
| 24% | Passive |
| 26% | Detractors |
