16
NPS
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Scotiabank
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About Scotiabank's Brand
Scotiabank offer personal, commercial, corporate & investment banking products and services. Among its major competitors, Scotiabank is ranked in 2nd place for NPS while Rbc is 1st, and Td Bank is 3rd.Their current valuation is $68.70B
Brand at a Glance
81%
Customer Loyalty
3.6/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Scotiabank Ranking
- #2 / 4 of its competitors
Scotiabank NPS
Scotiabank's Net Promoter Score (NPS) is a 16 with 49% Promoters, 18% Passives, and 33% Detractors. Net Promoter Score tracks whether Scotiabank's customers would recommend using the product based on a scale of -100 to 100.
Scotiabank Overall NPS
| 49% | Promoters |
|---|---|
| 18% | Passives |
| 33% | Detractors |
Scotiabank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 18 | Aug 2024 | 18 |
Sep 2024 18 | Sep 2024 | 18 |
Nov 2024 18 | Nov 2024 | 18 |
Dec 2024 18 | Dec 2024 | 18 |
Jan 2025 18 | Jan 2025 | 18 |
Mar 2025 16 | Mar 2025 | 16 |
Apr 2025 16 | Apr 2025 | 16 |
May 2025 16 | May 2025 | 16 |
Jul 2025 16 | Jul 2025 | 16 |
Aug 2025 16 | Aug 2025 | 16 |
Oct 2025 16 | Oct 2025 | 16 |
Dec 2025 16 | Dec 2025 | 16 |
How Other Brands Compare
Scotiabank is ranked second for NPS among its competitors. Rbc and Td Bank come in first and third, with Royal Bank Of Canada coming in at #4. Among those competitors, it is the lowest valued company behind Royal Bank Of Canada.
Scotiabank |  Rbc |  Royal Bank Of Canada |  Td Bank | |
| Global Ranking | #- | #897 | #- | #- |
| NPS | 16 | 24 | 5 | 15 |
| Valuation Updated every 24 hours for public companies | $68.70B | $123.84B | $131.68B | $121.22B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Scotiabank NPS by Gender
Male customers rated Scotiabank's NPS 2 points higher than Female customers.
Male
2
Scotiabank's NPS was rated 2 by Male customers on Comparably.
43%
Promoters
16%
Passives
41%
Detractors
Female
0
Scotiabank's NPS was rated by Female customers on Comparably.
42%
Promoters
16%
Passives
42%
Detractors
Scotiabank NPS by Ethnicity
Scotiabank's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -63 | Caucasian | -63 |
Hispanic or Latino 66 | Hispanic or Latino | 66 |
African American/Black 41 | African American/Black | 41 |
Asian or Pacific Islander 32 | Asian or Pacific Islander | 32 |
Other -42 | Other | -42 |
Scotiabank NPS by Age
Scotiabank's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Scotiabank NPS by Usage
Scotiabank's NPS was rated the highest by customers who have used Scotiabank's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 23 | Less than 1 Year | 23 |
1 to 2 Years 23 | 1 to 2 Years | 23 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years -28 | 5 to 10 Years | -28 |
Over 10 Years -41 | Over 10 Years | -41 |
Scotiabank NPS vs. Competitors
Compared to its competitors, Scotiabank's NPS is rated right above Td Bank, and is preceded by Rbc.
| COMPANY | NPS Score | |
|---|---|---|
| Rbc | 24 |
| Scotiabank | 16 |
| Td Bank | 15 |
 | Citizens National Bank | 14 |
 | HSBC | 8 |
| Royal Bank Of Canada | 5 |
 | Toronto Dominion Bank | -34 |
 | Bank Of Montreal | -50 |
Scotiabank Customer Reviews
Out of the 14 Scotiabank customer reviews 8 were positive and 6 were constructive. Scotiabank customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Scotiabank Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Scotiabank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Scotiabank Customer Loyalty Score by Gender
Scotiabank's Customer Loyalty score was rated 84 by both Female and Male customers on Comparably.
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Male
84%
Yes
Female
84%
Yes
Scotiabank Customer Loyalty Score by Ethnicity
Scotiabank's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Scotiabank.
85
out of 100
Caucasian
100
out of 100
Hispanic or Latino
85
out of 100
African American/Black
87
out of 100
Asian or Pacific Islander
48
out of 100
Other
Scotiabank Customer Loyalty Score by Age
Scotiabank's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 93% | 26-30 | 93% |
31-35 86% | 31-35 | 86% |
36-40 89% | 36-40 | 89% |
41-45 100% | 41-45 | 100% |
46-50 40% | 46-50 | 40% |
51-55 100% | 51-55 | 100% |
56-60 74% | 56-60 | 74% |
66+ 86% | 66+ | 86% |
Scotiabank Customer Loyalty Score by Usage
Scotiabank's Customer Loyalty score was rated the highest by customers who have used Scotiabank's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Scotiabank Customer Loyalty Score by Industry
Scotiabank's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Scotiabank Customer Loyalty vs. Competitors
Compared to its competitors, Scotiabank's Customer Loyalty score is rated right above Royal Bank Of Canada, and is preceded by Rbc.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Citizens National Bank | 83% |
| Rbc | 82% |
| Scotiabank | 81% |
| Royal Bank Of Canada | 81% |
| HSBC | 78% |
| Td Bank | 76% |
| Toronto Dominion Bank | 53% |
| Bank Of Montreal | 38% |
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Scotiabank Product Quality
3.6/5
Scotiabank has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Scotiabank Product Information
Scotiabank’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Scotiabank's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Scotiabank the lowest at 2.7.
- Website
- http://www.scotiabank.com/
- Company Size
- 10,000+ Employees
Industry
FinTech
Quick Insights into Scotiabank Product Quality
Scotiabank's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 56-60.
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Ranked Scotiabank Product Quality the Highest
Ranked Scotiabank Product Quality the Lowest
Scotiabank Product Quality Score by Gender
Female customers rated Scotiabank's Product Quality score 0.1 stars higher than Male customers.
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Male
3.4/5
Female
3.5/5
Scotiabank Product Quality Score by Ethnicity
Scotiabank's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Scotiabank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 2.3 | Other | 2.3 |
Scotiabank Product Quality Score by Age
Scotiabank's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4 | 26-30 | 4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.3 | 36-40 | 4.3 |
41-45 3.9 | 41-45 | 3.9 |
46-50 2.5 | 46-50 | 2.5 |
51-55 3.5 | 51-55 | 3.5 |
56-60 1.5 | 56-60 | 1.5 |
66+ 2.2 | 66+ | 2.2 |
Scotiabank Product Quality Score by Usage
Scotiabank's Product Quality score was rated the highest by customers who have used Scotiabank's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Scotiabank Product Quality Score by Industry
Scotiabank's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Scotiabank Product Quality vs. Competitors
Compared to its competitors, Scotiabank's Product Quality score is rated right above Td Bank, and is preceded by Citizens National Bank.
| COMPANY | Product Quality Score | |
|---|---|---|
| Rbc | 3.7/5 |
| Citizens National Bank | 3.7/5 |
| Scotiabank | 3.6/5 |
| Td Bank | 3.6/5 |
| HSBC | 3.6/5 |
| Royal Bank Of Canada | 3.4/5 |
| Toronto Dominion Bank | 3/5 |
| Bank Of Montreal | 2.5/5 |
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Scotiabank Pricing
Scotiabank ROI & Value For Money
3.7/5
Scotiabank has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Scotiabank Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Scotiabank.
Quick Insights into Scotiabank ROI
Scotiabank's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 56-60.
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Ranked Scotiabank ROI the Highest
Ranked Scotiabank ROI the Lowest
Scotiabank ROI Score by Gender
Male customers rated Scotiabank's ROI score 0.2 stars higher than Female customers.
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Male
3.4/5
Female
3.2/5
Scotiabank ROI Score by Ethnicity
Scotiabank's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.2 | Other | 2.2 |
Scotiabank ROI Score by Age
Scotiabank's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.3 | 36-40 | 4.3 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3.1 | 51-55 | 3.1 |
56-60 1.5 | 56-60 | 1.5 |
66+ 2.1 | 66+ | 2.1 |
Scotiabank ROI Score by Usage
Scotiabank's ROI score was rated the highest by customers who have used Scotiabank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Scotiabank ROI Score by Industry
Scotiabank's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.
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Scotiabank Pricing vs. Competitors
Compared to its competitors, Scotiabank's ROI score is rated right above Citizens National Bank, and is preceded by Rbc.
| COMPANY | Pricing Score | |
|---|---|---|
| Td Bank | 3.7/5 |
| Rbc | 3.7/5 |
| Scotiabank | 3.7/5 |
| Citizens National Bank | 3.7/5 |
| HSBC | 3.5/5 |
| Royal Bank Of Canada | 3.4/5 |
| Toronto Dominion Bank | 2.6/5 |
| Bank Of Montreal | 2.2/5 |
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Scotiabank Customer Satisfaction (CSAT)
Scotiabank Customer Satisfaction (CSAT) Score
70 / 100
Scotiabank has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Very Satisfied
38%
Satisfied
32%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
7%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Scotiabank Customer Satisfaction
Scotiabank's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by customers ages 56-60.
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Ranked Scotiabank Customer Satisfaction the Highest
Ranked Scotiabank Customer Satisfaction the Lowest
Scotiabank Customer Satisfaction Score by Gender
Female customers rated Scotiabank's Customer Satisfaction score 7 points higher than Male customers.
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63 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 9% | |
Very Dissatisfied | 15% |
70 / 100
FemaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 8% | |
Very Dissatisfied | 14% |
Scotiabank Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Scotiabank's Customer Satisfaction (CSAT) score was rated 41% according to Caucasian users and customers.
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41 / 100
Very Satisfied
18%
Satisfied
23%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
22%
Very Dissatisfied
23%
CSAT according to Hispanic or Latino
Scotiabank's Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
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83 / 100
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
0%
CSAT according to African American/Black
Scotiabank's Customer Satisfaction (CSAT) score was rated 73% according to African American/Black users and customers.
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73 / 100
Very Satisfied
55%
Satisfied
18%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
27%
CSAT according to Asian or Pacific Islander
Scotiabank's Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.
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86 / 100
Very Satisfied
50%
Satisfied
36%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
3%
CSAT according to Other
Scotiabank's Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
10%
Very Dissatisfied
10%
Scotiabank Customer Satisfaction Score by Age
Scotiabank's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 78% | |||||||||||||||
| 26-30 | 70% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 86% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 46-50 | 40% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 66+ | 42% |
Scotiabank Customer Satisfaction Score by Usage
Scotiabank's Customer Satisfaction score was rated the highest by customers who have used Scotiabank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Scotiabank Customer Satisfaction Score by Industry
Scotiabank's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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{
"title": "Scotiabank Customer Satisfaction Score by Industry",
"text": "Scotiabank's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 92,
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"scoreClassName": "",
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"scoreClassName": "",
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"scoreClassName": "",
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{
"label": "Education",
"groupId": 515,
"score": 58,
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"scoreClassName": "",
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},
{
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"groupId": 522,
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}Scotiabank Customer Satisfaction vs. Competitors
Compared to its competitors, Scotiabank's Customer Satisfaction score is rated right above HSBC, and is preceded by Td Bank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Rbc | 75% |
| Td Bank | 71% |
| Scotiabank | 70% |
| HSBC | 69% |
| Royal Bank Of Canada | 63% |
| Citizens National Bank | 54% |
| Toronto Dominion Bank | 50% |
| Bank Of Montreal | 25% |
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Scotiabank Customer Service
3.7/5
Scotiabank has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Scotiabank's Customer Service
Address
Scotia Plaza, 44 King Street W, M5H 1H1
Website
http://www.scotiabank.com/
Quick Insights into Scotiabank Customer Service
Scotiabank's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 56-60.
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Ranked Scotiabank Customer Service the Highest
Ranked Scotiabank Customer Service the Lowest
Scotiabank Customer Service Score by Gender
Female customers rated Scotiabank's Customer Service score 0.1 stars higher than Male customers.
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Male
3.5/5
Female
3.6/5
Scotiabank Customer Service Score by Ethnicity
Scotiabank's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Scotiabank.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 2.2 | Other | 2.2 |
Scotiabank Customer Service Score by Age
Scotiabank's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4 | 26-30 | 4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.7 | 41-45 | 3.7 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.8 | 51-55 | 2.8 |
56-60 1.5 | 56-60 | 1.5 |
66+ 2.5 | 66+ | 2.5 |
Scotiabank Customer Service Score by Usage
Scotiabank's Customer Service score was rated the highest by customers who have used Scotiabank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Scotiabank Customer Service Score by Industry
Scotiabank's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.
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Scotiabank Customer Service vs. Competitors
Compared to its competitors, Scotiabank's Customer Service score is rated right above Citizens National Bank, and is preceded by Rbc.
| COMPANY | Customer Service Score | |
|---|---|---|
| Td Bank | 3.8/5 |
| Rbc | 3.7/5 |
| Scotiabank | 3.7/5 |
| Citizens National Bank | 3.7/5 |
| HSBC | 3.6/5 |
| Royal Bank Of Canada | 3.4/5 |
| Toronto Dominion Bank | 2.7/5 |
| Bank Of Montreal | 2.2/5 |
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Scotiabank as an Employer
3.2/5
Scotiabank has a 3.2/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Scotiabank scored a 16 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Scotiabank would recommend the brand to a friend. ENPS measures how likely Scotiabank employees would recommend working at Scotiabank to a friend.
Net Promoter Score
16
NPS Score
| 49% | Promoters |
|---|---|
| 18% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-4
eNPS Score
| 38% | Promoters |
|---|---|
| 20% | Passive |
| 42% | Detractors |
