15
NPS
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Td Bank
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About Td Bank's Brand
TD Bank is a U.S.-based banking center that provides its clients with retail, small business, and commercial banking products and services. Among its major competitors, Td Bank is ranked in 4th place for NPS while Vancity is 1st, and Rbc is 2nd.Their current valuation is $121.22B
Brand at a Glance
75%
Customer Loyalty
3.6/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Td Bank Ranking
- #3 / 4 of its competitors
Td Bank NPS
Td Bank's Net Promoter Score (NPS) is a 15 with 48% Promoters, 19% Passives, and 33% Detractors. Net Promoter Score tracks whether Td Bank's customers would recommend using the product based on a scale of -100 to 100.
Td Bank Overall NPS
| 48% | Promoters |
|---|---|
| 19% | Passives |
| 33% | Detractors |
Td Bank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 15 | Dec 2024 | 15 |
Jan 2025 15 | Jan 2025 | 15 |
Feb 2025 13 | Feb 2025 | 13 |
Mar 2025 15 | Mar 2025 | 15 |
May 2025 15 | May 2025 | 15 |
Jun 2025 15 | Jun 2025 | 15 |
Jul 2025 15 | Jul 2025 | 15 |
Sep 2025 15 | Sep 2025 | 15 |
Jan 2026 15 | Jan 2026 | 15 |
Feb 2026 15 | Feb 2026 | 15 |
Mar 2026 15 | Mar 2026 | 15 |
Apr 2026 15 | Apr 2026 | 15 |
How Other Brands Compare
Td Bank is ranked third for NPS among its competitors. Rbc and Scotiabank come in first and second, with Credit Suisse coming in at #4. Among those competitors, it is the second most valued company behind Rbc.
Td Bank |  Credit Suisse |  Rbc |  Scotiabank | |
| Global Ranking | #- | #401 | #897 | #- |
| NPS | 15 | 13 | 22 | 16 |
| Valuation Updated every 24 hours for public companies | $121.22B | $1.71B | $123.84B | $68.70B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Td Bank NPS by Gender
Female customers rated Td Bank's NPS 13 points higher than Male customers.
Male
-3
Td Bank's NPS was rated -3 by Male customers on Comparably.
44%
Promoters
9%
Passives
47%
Detractors
Female
10
Td Bank's NPS was rated 10 by Female customers on Comparably.
42%
Promoters
26%
Passives
32%
Detractors
Td Bank NPS by Ethnicity
Td Bank's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -39 | Caucasian | -39 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 33 | Asian or Pacific Islander | 33 |
Other 16 | Other | 16 |
Td Bank NPS by Age
Td Bank's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Td Bank NPS by Usage
Td Bank's NPS was rated the highest by customers who have used Td Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -9 | Less than 1 Year | -9 |
1 to 2 Years 30 | 1 to 2 Years | 30 |
2 to 5 Years 12 | 2 to 5 Years | 12 |
5 to 10 Years 11 | 5 to 10 Years | 11 |
Over 10 Years -28 | Over 10 Years | -28 |
Td Bank NPS vs. Competitors
Compared to its competitors, Td Bank's NPS is rated right above Credit Suisse, and is preceded by Scotiabank.
| COMPANY | NPS Score | |
|---|---|---|
 | Vancity | 24 |
| Rbc | 22 |
| Scotiabank | 16 |
| Td Bank | 15 |
| Credit Suisse | 13 |
 | Coast Capital Savings | -100 |
Td Bank Customer Reviews
Out of the 20 Td Bank customer reviews 16 were positive and 4 were constructive. Td Bank customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Td Bank Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Td Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Td Bank Customer Loyalty Score by Gender
Male customers rated Td Bank's Customer Loyalty score 1% higher than Female customers.
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Male
82%
Yes
Female
81%
Yes
Td Bank Customer Loyalty Score by Ethnicity
Td Bank's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
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69
out of 100
Caucasian
76
out of 100
African American/Black
96
out of 100
Asian or Pacific Islander
86
out of 100
Other
Td Bank Customer Loyalty Score by Age
Td Bank's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 68% | 26-30 | 68% |
31-35 91% | 31-35 | 91% |
36-40 79% | 36-40 | 79% |
41-45 100% | 41-45 | 100% |
46-50 85% | 46-50 | 85% |
51-55 64% | 51-55 | 64% |
66+ 73% | 66+ | 73% |
Td Bank Customer Loyalty Score by Usage
Td Bank's Customer Loyalty score was rated the highest by customers who have used Td Bank's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Td Bank Customer Loyalty Score by Industry
Td Bank's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Consulting industry customers.
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Td Bank Customer Loyalty vs. Competitors
Compared to its competitors, Td Bank's Customer Loyalty score is rated right above Vancity, and is preceded by Credit Suisse.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Rbc | 82% |
| Scotiabank | 81% |
| Credit Suisse | 80% |
| Td Bank | 75% |
| Vancity | 69% |
| Coast Capital Savings | 55% |
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Td Bank Product Quality
3.6/5
Td Bank has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Td Bank Product Information
Td Bank’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Td Bank's product the highest. Reviewers from the Construction industry rated Td Bank the lowest at 1.5.
- Website
- https://www.tdbank.com
- Company Size
- 10,000+ Employees
Industry
FinTech
Quick Insights into Td Bank Product Quality
Td Bank's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Construction industry.
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Ranked Td Bank Product Quality the Highest
Ranked Td Bank Product Quality the Lowest
Td Bank Product Quality Score by Gender
Female customers rated Td Bank's Product Quality score 0.1 stars higher than Male customers.
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Male
3.3/5
Female
3.4/5
Td Bank Product Quality Score by Ethnicity
Td Bank's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.1 | Other | 3.1 |
Td Bank Product Quality Score by Age
Td Bank's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.9 | 41-45 | 2.9 |
46-50 2.7 | 46-50 | 2.7 |
51-55 4.3 | 51-55 | 4.3 |
66+ 2.1 | 66+ | 2.1 |
Td Bank Product Quality Score by Usage
Td Bank's Product Quality score was rated the highest by customers who have used Td Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Td Bank Product Quality Score by Industry
Td Bank's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
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Td Bank Product Quality vs. Competitors
Compared to its competitors, Td Bank's Product Quality score is rated right below Scotiabank.
| COMPANY | Product Quality Score | |
|---|---|---|
| Credit Suisse | 3.8/5 |
| Vancity | 3.7/5 |
| Rbc | 3.7/5 |
| Coast Capital Savings | 3.7/5 |
| Scotiabank | 3.6/5 |
| Td Bank | 3.6/5 |
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Td Bank Pricing
Td Bank ROI & Value For Money
3.7/5
Td Bank has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Td Bank Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Construction industry think that they had the lowest ROI from Td Bank.
Quick Insights into Td Bank ROI
Td Bank's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Construction industry.
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Ranked Td Bank ROI the Highest
Ranked Td Bank ROI the Lowest
Td Bank ROI Score by Gender
Female customers rated Td Bank's ROI score 0.1 stars higher than Male customers.
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Male
3.2/5
Female
3.3/5
Td Bank ROI Score by Ethnicity
Td Bank's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.1 | Other | 3.1 |
Td Bank ROI Score by Age
Td Bank's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.6 | 31-35 | 3.6 |
36-40 2.7 | 36-40 | 2.7 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2.5 | 46-50 | 2.5 |
51-55 4 | 51-55 | 4 |
66+ 2.1 | 66+ | 2.1 |
Td Bank ROI Score by Usage
Td Bank's ROI score was rated the highest by customers who have used Td Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Td Bank ROI Score by Industry
Td Bank's ROI score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
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Td Bank Pricing vs. Competitors
Compared to its competitors, Td Bank's ROI score is rated right above Credit Suisse, and is preceded by Scotiabank.
| COMPANY | Pricing Score | |
|---|---|---|
| Coast Capital Savings | 3.7/5 |
| Vancity | 3.7/5 |
| Rbc | 3.7/5 |
| Scotiabank | 3.7/5 |
| Td Bank | 3.7/5 |
| Credit Suisse | 3.6/5 |
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Td Bank Customer Satisfaction (CSAT)
Td Bank Customer Satisfaction (CSAT) Score
70 / 100
Td Bank has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Very Satisfied
39%
Satisfied
31%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
5%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Td Bank Customer Satisfaction
Td Bank's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Construction industry.
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Ranked Td Bank Customer Satisfaction the Highest
Ranked Td Bank Customer Satisfaction the Lowest
Td Bank Customer Satisfaction Score by Gender
Female customers rated Td Bank's Customer Satisfaction score 19 points higher than Male customers.
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57 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 10% | |
Very Dissatisfied | 14% |
76 / 100
FemaleVery Satisfied | 35% | |
|---|---|---|
Satisfied | 41% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 6% | |
Very Dissatisfied | 9% |
Td Bank Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Td Bank's Customer Satisfaction (CSAT) score was rated 42% according to Caucasian users and customers.
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42 / 100
Very Satisfied
23%
Satisfied
19%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
4%
Very Dissatisfied
31%
CSAT according to African American/Black
Td Bank's Customer Satisfaction (CSAT) score was rated 66% according to African American/Black users and customers.
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66 / 100
Very Satisfied
44%
Satisfied
22%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
22%
Very Dissatisfied
6%
CSAT according to Asian or Pacific Islander
Td Bank's Customer Satisfaction (CSAT) score was rated 91% according to Asian or Pacific Islander users and customers.
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91 / 100
Very Satisfied
48%
Satisfied
43%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Td Bank's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
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75 / 100
Very Satisfied
42%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
8%
Td Bank Customer Satisfaction Score by Age
Td Bank's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 31-35 | 74% | |||||||||||||||
| 36-40 | 58% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 60% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 66+ | 30% |
Td Bank Customer Satisfaction Score by Usage
Td Bank's Customer Satisfaction score was rated the highest by customers who have used Td Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Td Bank Customer Satisfaction Score by Industry
Td Bank's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
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"title": "Td Bank Customer Satisfaction Score by Industry",
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}Td Bank Customer Satisfaction vs. Competitors
Compared to its competitors, Td Bank's Customer Satisfaction score is rated right above Vancity, and is preceded by Rbc.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Rbc | 76% |
| Td Bank | 70% |
| Vancity | 69% |
| Scotiabank | 69% |
| Credit Suisse | 63% |
| Coast Capital Savings | 33% |
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Td Bank Customer Service
3.7/5
Td Bank has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Td Bank's Customer Service
Address
2035 Limestone Road, Wilmington, DE
Website
https://www.tdbank.com
Quick Insights into Td Bank Customer Service
Td Bank's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Construction industry.
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Ranked Td Bank Customer Service the Highest
Ranked Td Bank Customer Service the Lowest
Td Bank Customer Service Score by Gender
Female customers rated Td Bank's Customer Service score 0.4 stars higher than Male customers.
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Male
3.3/5
Female
3.7/5
Td Bank Customer Service Score by Ethnicity
Td Bank's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.1 | Other | 3.1 |
Td Bank Customer Service Score by Age
Td Bank's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.8 | 41-45 | 2.8 |
46-50 2.4 | 46-50 | 2.4 |
51-55 4 | 51-55 | 4 |
66+ 2.4 | 66+ | 2.4 |
Td Bank Customer Service Score by Usage
Td Bank's Customer Service score was rated the highest by customers who have used Td Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Td Bank Customer Service Score by Industry
Td Bank's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
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Td Bank Customer Service vs. Competitors
Compared to its competitors, Td Bank's Customer Service score is rated right above Credit Suisse, and is preceded by Scotiabank.
| COMPANY | Customer Service Score | |
|---|---|---|
| Vancity | 3.9/5 |
| Rbc | 3.7/5 |
| Scotiabank | 3.7/5 |
| Td Bank | 3.7/5 |
| Credit Suisse | 3.7/5 |
| Coast Capital Savings | 2.7/5 |
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Consumer vs. Employees
Td Bank scored a 15 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Td Bank would recommend the brand to a friend. ENPS measures how likely Td Bank employees would recommend working at Td Bank to a friend.
Net Promoter Score
15
NPS Score
| 48% | Promoters |
|---|---|
| 19% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 50% | Promoters |
|---|---|
| 23% | Passive |
| 27% | Detractors |
