-100
NPS
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Alpha
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About Alpha's Brand
Alpha's consumer feedback platform enables you to rapidly research, test, and optimize future products. Among its major competitors, Alpha is ranked in 4th place for NPS while Zappi is 1st, and UserTesting is 2nd.
Brand at a Glance
55%
Customer Loyalty
2.8/5
Product Quality
3/5
Pricing
3.2/5
Customer Service
Alpha Ranking
- #4 / 4 of its competitors
Alpha NPS
Alpha's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Alpha's customers would recommend using the product based on a scale of -100 to 100.
Alpha Overall NPS
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
Alpha NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2021 -100 | Sep 2021 | -100 |
Aug 2022 -100 | Aug 2022 | -100 |
Apr 2024 -100 | Apr 2024 | -100 |
How Other Brands Compare
Alpha is ranked #4 for NPS among its competitors. Zappi and UserTesting come in first and second, with UserZoom coming in at third.
Alpha |  UserTesting |  UserZoom |  Zappi | |
| Global Ranking | #- | #607 | #- | #- |
| NPS | -100 | 0 | -84 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $450.00M | $100.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Alpha NPS vs. Competitors
Compared to its competitors, Alpha's NPS is rated right below UserZoom.
| COMPANY | NPS Score | |
|---|---|---|
| Zappi | 100 |
| UserTesting | 0 |
| UserZoom | -84 |
| Alpha | -100 |
Alpha Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Alpha users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Alpha Customer Loyalty vs. Competitors
Compared to its competitors, Alpha's Customer Loyalty score is rated right below UserTesting.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Zappi | 100% |
| UserZoom | 76% |
| UserTesting | 72% |
| Alpha | 55% |
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Alpha Product Quality
2.8/5
Alpha has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Alpha Product Information
Alpha’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- https://alphahq.com/
- Company Size
- 51-200 Employees
Industry
Tech
SaaS
Alpha Product Quality vs. Competitors
Compared to its competitors, Alpha's Product Quality score is rated right below UserTesting.
| COMPANY | Product Quality Score | |
|---|---|---|
| UserZoom | 4.2/5 |
| Zappi | 4/5 |
| UserTesting | 3.8/5 |
| Alpha | 2.8/5 |
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Alpha Pricing
Alpha ROI & Value For Money
3/5
Alpha has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Alpha Pricing vs. Competitors
Compared to its competitors, Alpha's ROI score is rated right below UserTesting.
| COMPANY | Pricing Score | |
|---|---|---|
| UserZoom | 4.2/5 |
| Zappi | 4/5 |
| UserTesting | 3.7/5 |
| Alpha | 3/5 |
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VS
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Alpha Customer Satisfaction (CSAT)
Alpha Customer Satisfaction (CSAT) Score
50 / 100
Alpha has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Alpha Customer Satisfaction vs. Competitors
Compared to its competitors, Alpha's Customer Satisfaction score is rated right above Zappi, and is preceded by UserTesting.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| UserZoom | 67% |
| UserTesting | 56% |
| Alpha | 50% |
| Zappi | 0% |
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Alpha Customer Service
3.2/5
Alpha has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Alpha's Customer Service
Address
588 Broadway, Suite 503, New York City, NY 10012
Website
https://alphahq.com/
Phone Number
212-226-6430
Alpha Customer Service vs. Competitors
Compared to its competitors, Alpha's Customer Service score is rated right below UserTesting.
| COMPANY | Customer Service Score | |
|---|---|---|
| Zappi | 4/5 |
| UserZoom | 4/5 |
| UserTesting | 3.8/5 |
| Alpha | 3.2/5 |
Unlock Alpha Customer Service vs. Competitors Data
VS
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Alpha as an Employer
3.0/5
Alpha has a 3.0/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Alpha scored a -100 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Alpha would recommend the brand to a friend. ENPS measures how likely Alpha employees would recommend working at Alpha to a friend.
Net Promoter Score
-100
NPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
Employee Net Promoter Score
10
eNPS Score
| 45% | Promoters |
|---|---|
| 20% | Passive |
| 35% | Detractors |
