

Zappi is the leading agile market research platform that makes you smarter the more you use it. We help brands to make every idea and execution better than their last by providing faster, more affordable, and better consumer insights so you can improve your ads & products as you develop them, have confidence when you launch, and learn systematically. Among its major competitors, Zappi is ranked in 1st place for NPS while Qualtrics is 2nd, and Ipsos is 3rd.
Zappi's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Zappi's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2021 100 | Apr 2021 | 100 |
Zappi is ranked first for NPS among its competitors. Qualtrics and Ipsos come in second and third, with Kantar coming in at #4.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Zappi users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Zappi's Customer Loyalty score is rated right above Qualtrics.
Zappi has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Zappi’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Zappi's Product Quality score is rated right above Ipsos, and is preceded by Qualtrics.
Zappi has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Compared to its competitors, Zappi's ROI score is rated right above Qualtrics.
Zappi has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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Theatre House 97 - 99 Camden High St, NW17JN United Kingdom
https://www.zappi.io/web/
+1-790-437-9286
Compared to its competitors, Zappi's Customer Service score is rated right above Ipsos, and is preceded by Qualtrics.
Zappi has a 4.9/5 stars for its overall company culture rated by their employees

Zappi scored a 100 for Net Promoter Score and a 78 for Employee Net Promoter Score. NPS gauges how likely a customer of Zappi would recommend the brand to a friend. ENPS measures how likely Zappi employees would recommend working at Zappi to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 80% | Promoters |
|---|---|
| 18% | Passive |
| 2% | Detractors |