11
NPS
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Amy's
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About Amy's' Brand
Amy's manufactures and markets organic and non-genetically modified organism convenience and frozen food products in the United States. Among its major competitors, Amy's is ranked in 2nd place for NPS while Whole Foods Market is 1st, and Sonic Drive-In is 3rd.
Brand at a Glance
60%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3.7/5
Customer Service
Amy's Ranking
- #2 / 4 of its competitors
Amy's NPS
Amy's's Net Promoter Score (NPS) is a 11 with 47% Promoters, 17% Passives, and 36% Detractors. Net Promoter Score tracks whether Amy's's customers would recommend using the product based on a scale of -100 to 100.
Amy's Overall NPS
| 47% | Promoters |
|---|---|
| 17% | Passives |
| 36% | Detractors |
Amy's NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 3 | May 2023 | 3 |
Jun 2023 4 | Jun 2023 | 4 |
Aug 2023 4 | Aug 2023 | 4 |
Dec 2023 8 | Dec 2023 | 8 |
Jan 2024 3 | Jan 2024 | 3 |
Feb 2024 2 | Feb 2024 | 2 |
Mar 2024 3 | Mar 2024 | 3 |
Apr 2024 8 | Apr 2024 | 8 |
Jun 2024 6 | Jun 2024 | 6 |
Mar 2025 6 | Mar 2025 | 6 |
May 2025 8 | May 2025 | 8 |
Aug 2025 11 | Aug 2025 | 11 |
How Other Brands Compare
Amy's is ranked second for NPS among its competitors. Whole Foods Market and Sonic Drive-In come in first and third, with Applegate coming in at #4.
Amy's |  Whole Foods Market |  Sonic Drive-In |  Applegate | |
| Global Ranking | #- | #68 | #- | #- |
| NPS | 11 | 19 | -46 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Amy's NPS by Gender
Amy's's NPS was rated 57 by Female customers on Comparably.
Female
57
Amy's's NPS was rated 57 by Female customers on Comparably.
71%
Promoters
15%
Passives
14%
Detractors
Male
N/A
Amy's's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Amy's NPS by Ethnicity
Amy's's NPS was rated 34 points by African American/Black customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 34 | African American/Black | 34 |
Amy's NPS by Usage
Amy's's NPS was rated the highest by customers who have used Amy's's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years 100 | Over 10 Years | 100 |
Amy's NPS vs. Competitors
Compared to its competitors, Amy's's NPS is rated right above RF Biocidics, and is preceded by Whole Foods Market.
| COMPANY | NPS Score | |
|---|---|---|
| Whole Foods Market | 19 |
| Amy's | 11 |
 | RF Biocidics | N/A |
| Sonic Drive-In | -46 |
Amy's Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Amy's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Amy's Customer Loyalty Score by Gender
Amy's's Customer Loyalty score was rated 87 by Female customers on Comparably.
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Female
87%
Yes
Male
N/A
Yes
Amy's Customer Loyalty Score by Ethnicity
Amy's's Customer Loyalty score was rated 70% by African American/Black customers on Comparably.
% who answered "Yes"
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70
out of 100
African American/Black
Amy's Customer Loyalty Score by Usage
Amy's's Customer Loyalty score was rated the highest by customers who have used Amy's's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Amy's Customer Loyalty vs. Competitors
Compared to its competitors, Amy's's Customer Loyalty score is rated right above RF Biocidics, and is preceded by Sonic Drive-In.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Whole Foods Market | 78% |
| Sonic Drive-In | 74% |
| Amy's | 60% |
| RF Biocidics | N/A |
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Amy's Product Quality
3.7/5
Amy's has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Amy's Product Information
Amy's’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://amys.com/
- Company Size
- 1,001-5,000 Employees
Industry
Food & Beverages
Quick Insights into Amy's Product Quality
Amy's's Product Quality score was rated highest by customers who have used Amy's's products/services for Over 10 Years, and rated lowest by customers who have used Amy's's products/services for 5 to 10 Years.
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Ranked Amy's Product Quality the Highest
Ranked Amy's Product Quality the Lowest
Amy's Product Quality Score by Gender
Amy's's Product Quality score was rated 4.5 by Female customers on Comparably.
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Female
4.5/5
Male
N/A
Amy's Product Quality Score by Ethnicity
Amy's's Product Quality score was rated 4.1 stars by African American/Black customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.1 | African American/Black | 4.1 |
Amy's Product Quality Score by Usage
Amy's's Product Quality score was rated the highest by customers who have used Amy's's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Amy's Product Quality vs. Competitors
Compared to its competitors, Amy's's Product Quality score is rated right above Sonic Drive-In, and is preceded by Whole Foods Market.
| COMPANY | Product Quality Score | |
|---|---|---|
| Whole Foods Market | 4/5 |
| Amy's | 3.7/5 |
| Sonic Drive-In | 2.2/5 |
| RF Biocidics | N/A |
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Amy's Pricing
Amy's ROI & Value For Money
3.5/5
Amy's has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into Amy's ROI
Amy's's ROI score was rated highest by customers who have used Amy's's products/services for Over 10 Years, and rated lowest by customers who have used Amy's's products/services for 5 to 10 Years.
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Ranked Amy's ROI the Highest
Ranked Amy's ROI the Lowest
Amy's ROI Score by Gender
Amy's's ROI score was rated 4.3 by Female customers on Comparably.
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Female
4.3/5
Male
N/A
Amy's ROI Score by Ethnicity
Amy's's ROI score was rated 3.8 stars by African American/Black customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.8 | African American/Black | 3.8 |
Amy's ROI Score by Usage
Amy's's ROI score was rated the highest by customers who have used Amy's's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Amy's Pricing vs. Competitors
Compared to its competitors, Amy's's ROI score is rated right above Sonic Drive-In, and is preceded by Whole Foods Market.
| COMPANY | Pricing Score | |
|---|---|---|
| Whole Foods Market | 3.6/5 |
| Amy's | 3.5/5 |
| Sonic Drive-In | 2.2/5 |
| RF Biocidics | N/A |
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Amy's Customer Satisfaction (CSAT)
Amy's Customer Satisfaction (CSAT) Score
61 / 100
Amy's has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
39%
Satisfied
22%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
9%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Amy's Customer Satisfaction
Amy's's Customer Satisfaction score was rated highest by customers who have used Amy's's products/services for Over 10 Years.
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Ranked Amy's Customer Satisfaction the Highest
Amy's Customer Satisfaction Score by Gender
Amy's's Customer Satisfaction score was rated 84 by Female customers on Comparably.
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84 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Amy's Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
Amy's' Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Amy's Customer Satisfaction Score by Usage
Amy's's Customer Satisfaction score was rated 100 points by customers who have used Amy's's products/services for Over 10 Years.
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Amy's Customer Satisfaction vs. Competitors
Compared to its competitors, Amy's's Customer Satisfaction score is rated right above Sonic Drive-In, and is preceded by Whole Foods Market.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Whole Foods Market | 64% |
| Amy's | 61% |
| Sonic Drive-In | 30% |
| RF Biocidics | 0% |
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Amy's Customer Service
3.7/5
Amy's has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Amy's's Customer Service
Address
Petaluma, CA United States of America
Website
http://amys.com/
Quick Insights into Amy's Customer Service
Amy's's Customer Service score was rated highest by customers who have used Amy's's products/services for Over 10 Years, and rated lowest by customers who have used Amy's's products/services for 5 to 10 Years.
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Ranked Amy's Customer Service the Highest
Ranked Amy's Customer Service the Lowest
Amy's Customer Service Score by Gender
Amy's's Customer Service score was rated 4.3 by Female customers on Comparably.
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Female
4.3/5
Male
N/A
Amy's Customer Service Score by Ethnicity
Amy's's Customer Service score was rated 3.8 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Amy's.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 3.8 | African American/Black | 3.8 |
Amy's Customer Service Score by Usage
Amy's's Customer Service score was rated the highest by customers who have used Amy's's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Amy's Customer Service vs. Competitors
Compared to its competitors, Amy's's Customer Service score is rated right above Sonic Drive-In, and is preceded by Whole Foods Market.
| COMPANY | Customer Service Score | |
|---|---|---|
| Whole Foods Market | 3.8/5 |
| Amy's | 3.7/5 |
| Sonic Drive-In | 2.1/5 |
| RF Biocidics | N/A |
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Amy's as an Employer
3.8/5
Amy's has a 3.8/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Amy's scored a 11 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of Amy's would recommend the brand to a friend. ENPS measures how likely Amy's employees would recommend working at Amy's to a friend.
Net Promoter Score
11
NPS Score
| 47% | Promoters |
|---|---|
| 17% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-17
eNPS Score
| 33% | Promoters |
|---|---|
| 17% | Passive |
| 50% | Detractors |
