

"Moo allows users to create and customize business cards, stationary, and other photos via the web." Among its major competitors, Moo is ranked in 2nd place for NPS while Onprintshop is 1st, and Vista is 3rd.
Moo's Net Promoter Score (NPS) is a 45 with 67% Promoters, 11% Passives, and 22% Detractors. Net Promoter Score tracks whether Moo's customers would recommend using the product based on a scale of -100 to 100.
| 67% | Promoters |
|---|---|
| 11% | Passives |
| 22% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2021 100 | Dec 2021 | 100 |
Feb 2022 100 | Feb 2022 | 100 |
May 2022 33 | May 2022 | 33 |
Aug 2022 0 | Aug 2022 | 0 |
Nov 2022 20 | Nov 2022 | 20 |
Sep 2023 33 | Sep 2023 | 33 |
Dec 2023 29 | Dec 2023 | 29 |
Oct 2024 37 | Oct 2024 | 37 |
Nov 2024 44 | Nov 2024 | 44 |
Moo is ranked second for NPS among its competitors. Onprintshop and Vista come in first and third, with Spreadshirt coming in at #4.
![]() Moo | ![]() Vista | ![]() Onprintshop | ![]() Spreadshirt | |
| Global Ranking | #- | #460 | #- | #- |
| NPS | 45 | -14 | 49 | -20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $2.69B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Moo's NPS was rated 67 by Male customers on Comparably.
Moo's NPS was rated 67 by Male customers on Comparably.
Moo's NPS is not yet rated by Female customers.
Compared to its competitors, Moo's NPS is rated right above Famo.us, and is preceded by Onprintshop.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Onprintshop | 49 |
![]() | Moo | 45 |
![]() | Famo.us | N/A |
![]() | Vista | -14 |
![]() | Spreadshirt | -20 |
Out of the 2 Moo customer reviews 2 were positive and 0 were constructive. Moo customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Moo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Moo's Customer Loyalty score was rated 100 by Male customers on Comparably.
Compared to its competitors, Moo's Customer Loyalty score is rated right above Spreadshirt.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Moo | 87% |
![]() | Spreadshirt | 83% |
![]() | Vista | 82% |
![]() | Onprintshop | N/A |
![]() | Famo.us | N/A |
Moo has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Moo’s product quality score is a 4.1 out of 5 as rated by its users and customers.
Moo's Product Quality score was rated highest by Male customers.
Moo's Product Quality score was rated 4.3 by Male customers on Comparably.
Compared to its competitors, Moo's Product Quality score is rated right above Onprintshop.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Moo | 4.1/5 |
![]() | Onprintshop | 4/5 |
![]() | Spreadshirt | 3.7/5 |
![]() | Vista | 3.2/5 |
![]() | Famo.us | N/A |
Moo has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Moo's ROI score was rated highest by Male customers.
Moo's ROI score was rated 4.1 by Male customers on Comparably.
Compared to its competitors, Moo's ROI score is rated right above Spreadshirt, and is preceded by Onprintshop.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Onprintshop | 4/5 |
![]() | Moo | 3.9/5 |
![]() | Spreadshirt | 3.2/5 |
![]() | Vista | 2.9/5 |
![]() | Famo.us | N/A |
Moo has an overall Customer Satisfaction score of 86 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Moo's Customer Satisfaction score was rated highest by Male customers.
Moo's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Very Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Compared to its competitors, Moo's Customer Satisfaction score is rated right above Spreadshirt.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Moo | 86% |
![]() | Spreadshirt | 75% |
![]() | Vista | 30% |
![]() | Onprintshop | 0% |
![]() | Famo.us | 0% |
Moo has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Moo's overall Customer Service score rated by its users and customers.
East Providence, RI United States of America
www.moo.com
Moo's Customer Service score was rated highest by Male customers.
Moo's Customer Service score was rated 4.3 by Male customers on Comparably.
Compared to its competitors, Moo's Customer Service score is rated right above Onprintshop.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Moo | 3.9/5 |
![]() | Onprintshop | 3.7/5 |
![]() | Spreadshirt | 3.1/5 |
![]() | Vista | 2.7/5 |
![]() | Famo.us | N/A |
Moo has a 2.5/5 stars for its overall company culture rated by their employees

Moo scored a 45 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Moo would recommend the brand to a friend. ENPS measures how likely Moo employees would recommend working at Moo to a friend.
| 67% | Promoters |
|---|---|
| 11% | Passive |
| 22% | Detractors |
| 27% | Promoters |
|---|---|
| 28% | Passive |
| 45% | Detractors |