16
NPS
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Lubrizol
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About Lubrizol's Brand
"Lubrizol provides specialty chemicals for the transportation, industrial and consumer markets." Among its major competitors, Lubrizol is ranked in 2nd place for NPS while Koch Industries is 1st, and Huntsman Corporation is 3rd.Their current valuation is $4.30B
Brand at a Glance
80%
Customer Loyalty
3.4/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Lubrizol Ranking
- #2 / 4 of its competitors
Lubrizol NPS
Lubrizol's Net Promoter Score (NPS) is a 16 with 45% Promoters, 26% Passives, and 29% Detractors. Net Promoter Score tracks whether Lubrizol's customers would recommend using the product based on a scale of -100 to 100.
Lubrizol Overall NPS
| 45% | Promoters |
|---|---|
| 26% | Passives |
| 29% | Detractors |
Lubrizol NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 19 | Aug 2023 | 19 |
Sep 2023 14 | Sep 2023 | 14 |
Nov 2023 18 | Nov 2023 | 18 |
Jan 2024 21 | Jan 2024 | 21 |
Feb 2024 19 | Feb 2024 | 19 |
Apr 2024 16 | Apr 2024 | 16 |
May 2024 9 | May 2024 | 9 |
Dec 2024 10 | Dec 2024 | 10 |
Jan 2025 8 | Jan 2025 | 8 |
Feb 2025 11 | Feb 2025 | 11 |
Jul 2025 11 | Jul 2025 | 11 |
Oct 2025 17 | Oct 2025 | 17 |
How Other Brands Compare
Lubrizol is ranked second for NPS among its competitors. Koch Industries and Huntsman Corporation come in first and third, with Abakan coming in at #4. Among those competitors, it is the third most valued company behind Huntsman Corporation.
Lubrizol |  Koch Industries |  Huntsman Corporation |  Abakan | |
| Global Ranking | #- | #654 | #- | #- |
| NPS | 16 | 42 | 0 | - |
| Valuation Updated every 24 hours for public companies | $4.30B | - | $6.38B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Lubrizol NPS by Gender
Lubrizol's NPS was rated 0 by Male customers on Comparably.
Male
0
Lubrizol's NPS was rated by Male customers on Comparably.
43%
Promoters
14%
Passives
43%
Detractors
Female
N/A
Lubrizol's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Lubrizol NPS by Ethnicity
Lubrizol's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Lubrizol NPS by Usage
Lubrizol's NPS was rated the highest by customers who have used Lubrizol's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -67 | 2 to 5 Years | -67 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Lubrizol NPS vs. Competitors
Compared to its competitors, Lubrizol's NPS is rated right above Huntsman Corporation, and is preceded by Koch Industries.
| COMPANY | NPS Score | |
|---|---|---|
| Koch Industries | 42 |
| Lubrizol | 16 |
| Huntsman Corporation | 0 |
Lubrizol Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Lubrizol users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Lubrizol Customer Loyalty Score by Gender
Lubrizol's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Lubrizol Customer Loyalty Score by Ethnicity
Lubrizol's Customer Loyalty score was rated 100% by both Asian or Pacific Islander and Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Lubrizol.
100
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
Lubrizol Customer Loyalty Score by Usage
Lubrizol's Customer Loyalty score was rated 100% by customers who have used Lubrizol's products/services for 2 to 5 Years, and by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Lubrizol Customer Loyalty vs. Competitors
Compared to its competitors, Lubrizol's Customer Loyalty score is rated right above Huntsman Corporation, and is preceded by Koch Industries.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Koch Industries | 85% |
| Lubrizol | 80% |
| Huntsman Corporation | 57% |
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Lubrizol Product Quality
3.4/5
Lubrizol has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Lubrizol Product Information
Lubrizol’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://www.lubrizol.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Energy
Manufacturing
Quick Insights into Lubrizol Product Quality
Lubrizol's Product Quality score was rated highest by customers who have used Lubrizol's products/services for 5 to 10 Years, and rated lowest by customers who have used Lubrizol's products/services for 2 to 5 Years.
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Ranked Lubrizol Product Quality the Highest
Ranked Lubrizol Product Quality the Lowest
Lubrizol Product Quality Score by Gender
Lubrizol's Product Quality score was rated 3.5 by Male customers on Comparably.
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Male
3.5/5
Female
N/A
Lubrizol Product Quality Score by Ethnicity
Lubrizol's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Lubrizol.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Lubrizol Product Quality Score by Usage
Lubrizol's Product Quality score was rated the highest by customers who have used Lubrizol's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Lubrizol Product Quality vs. Competitors
Compared to its competitors, Lubrizol's Product Quality score is rated right above Huntsman Corporation, and is preceded by Koch Industries.
| COMPANY | Product Quality Score | |
|---|---|---|
| Koch Industries | 4.2/5 |
| Lubrizol | 3.4/5 |
| Huntsman Corporation | 3.3/5 |
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Lubrizol Pricing
Lubrizol ROI & Value For Money
3.9/5
Lubrizol has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Lubrizol ROI
Lubrizol's ROI score was rated highest by customers who have used Lubrizol's products/services for 5 to 10 Years, and rated lowest by customers who have used Lubrizol's products/services for 2 to 5 Years.
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Ranked Lubrizol ROI the Highest
Ranked Lubrizol ROI the Lowest
Lubrizol ROI Score by Gender
Lubrizol's ROI score was rated 4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Lubrizol.
Male
4/5
Female
N/A
Lubrizol ROI Score by Ethnicity
Lubrizol's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Lubrizol.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Lubrizol ROI Score by Usage
Lubrizol's ROI score was rated the highest by customers who have used Lubrizol's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Lubrizol Pricing vs. Competitors
Compared to its competitors, Lubrizol's ROI score is rated right above Huntsman Corporation, and is preceded by Koch Industries.
| COMPANY | Pricing Score | |
|---|---|---|
| Koch Industries | 4.1/5 |
| Lubrizol | 3.9/5 |
| Huntsman Corporation | 3.4/5 |
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Lubrizol Customer Satisfaction (CSAT)
Lubrizol Customer Satisfaction (CSAT) Score
67 / 100
Lubrizol has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
37%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
6%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Lubrizol Customer Satisfaction
Lubrizol's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Asian or Pacific Islander customers.
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Ranked Lubrizol Customer Satisfaction the Highest
Ranked Lubrizol Customer Satisfaction the Lowest
Lubrizol Customer Satisfaction Score by Gender
Lubrizol's Customer Satisfaction score was rated 72 by Male customers on Comparably.
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72 / 100
MaleVery Satisfied | 15% | |
|---|---|---|
Satisfied | 57% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Lubrizol Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Lubrizol's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Lubrizol.
100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Lubrizol's Customer Satisfaction (CSAT) score was rated 34% according to Asian or Pacific Islander users and customers.
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34 / 100
Very Satisfied
0%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%
Lubrizol Customer Satisfaction Score by Usage
Lubrizol's Customer Satisfaction score was rated 67 points by customers who have used Lubrizol's products/services for 2 to 5 Years, and by customers with 5 to 10 Years of usage.
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Lubrizol Customer Satisfaction vs. Competitors
Compared to its competitors, Lubrizol's Customer Satisfaction score is rated right above Huntsman Corporation, and is preceded by Koch Industries.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Koch Industries | 79% |
| Lubrizol | 67% |
| Huntsman Corporation | 61% |
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Lubrizol Customer Service
4/5
Lubrizol has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Lubrizol's Customer Service
Address
Wickliffe, OH United States of America
Website
http://www.lubrizol.com/
Quick Insights into Lubrizol Customer Service
Lubrizol's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Lubrizol's products/services for 2 to 5 Years.
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Ranked Lubrizol Customer Service the Highest
Ranked Lubrizol Customer Service the Lowest
Lubrizol Customer Service Score by Gender
Lubrizol's Customer Service score was rated 4 by Male customers on Comparably.
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Male
4/5
Female
N/A
Lubrizol Customer Service Score by Ethnicity
Lubrizol's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Lubrizol.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Lubrizol Customer Service Score by Usage
Lubrizol's Customer Service score was rated the highest by customers who have used Lubrizol's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Lubrizol Customer Service vs. Competitors
Compared to its competitors, Lubrizol's Customer Service score is rated right above Huntsman Corporation, and is preceded by Koch Industries.
| COMPANY | Customer Service Score | |
|---|---|---|
| Koch Industries | 4.2/5 |
| Lubrizol | 4/5 |
| Huntsman Corporation | 3.4/5 |
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Lubrizol as an Employer
3.4/5
Lubrizol has a 3.4/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Lubrizol scored a 16 for Net Promoter Score and a 1 for Employee Net Promoter Score. NPS gauges how likely a customer of Lubrizol would recommend the brand to a friend. ENPS measures how likely Lubrizol employees would recommend working at Lubrizol to a friend.
Net Promoter Score
16
NPS Score
| 45% | Promoters |
|---|---|
| 26% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
1
eNPS Score
| 43% | Promoters |
|---|---|
| 15% | Passive |
| 42% | Detractors |
