

Kustomer is the industry leading conversational CRM platform perfecting every customer experience. Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources through a single timeline, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel, making every interaction more meaningful and memorable. Today, Kustomer is the core platform for some of the leading customer service brands like Ring, Glovo, Glossier and Sweetgreen. Among its major competitors, Kustomer is ranked in 1st place for NPS while Zendesk is 2nd, and LiveHive is 3rd.Their current valuation is $500.00M
Kustomer's Net Promoter Score (NPS) is a 66 with 77% Promoters, 12% Passives, and 11% Detractors. Net Promoter Score tracks whether Kustomer's customers would recommend using the product based on a scale of -100 to 100.
| 77% | Promoters |
|---|---|
| 12% | Passives |
| 11% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 69 | Aug 2020 | 69 |
Apr 2022 69 | Apr 2022 | 69 |
Nov 2025 66 | Nov 2025 | 66 |
Kustomer is ranked first for NPS among its competitors. Zendesk and LiveHive come in second and third, with 4th Office coming in at #4. Among those competitors, it is the second most valued company behind Zendesk.
![]() Kustomer | ![]() Zendesk | ![]() LiveHive | ![]() 4th Office | |
| Global Ranking | #- | #509 | #- | #- |
| NPS | 66 | 41 | 25 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $500.00M | $9.63B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kustomer's NPS was rated the highest by customers who have used Kustomer's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 80 | 1 to 2 Years | 80 |
2 to 5 Years 57 | 2 to 5 Years | 57 |
Kustomer has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Kustomer serves markets in the United States. Kustomer supports Web devices and offers products for small and medium sized businesses.
Kustomer’s product quality score is a 4.3 out of 5 as rated by its users and customers.
Compared to its competitors, Kustomer's Product Quality score is rated right above Zendesk.
Kustomer has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Kustomer has a pricing structure that accommodates small and medium businesses. Starting from $99/month, Kustomer uses a subscription model and offers the following: Ultimate: $169 per user/month (billed annually).
Compared to its competitors, Kustomer's ROI score is rated right above Zendesk.
Kustomer has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Kustomer's Customer Satisfaction score is rated right above Zendesk.
Kustomer has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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http://www.kustomer.com
Compared to its competitors, Kustomer's Customer Service score is rated right above LiveHive, and is preceded by Zendesk.
Kustomer has a 4.3/5 stars for its overall company culture rated by their employees

Kustomer scored a 66 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of Kustomer would recommend the brand to a friend. ENPS measures how likely Kustomer employees would recommend working at Kustomer to a friend.
| 77% | Promoters |
|---|---|
| 12% | Passive |
| 11% | Detractors |
| 75% | Promoters |
|---|---|
| 0% | Passive |
| 25% | Detractors |