NSF NPS & Customer Reviews | Comparably
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About NSF's Brand

"NSF independently tests, audits, certifies, trains and consults for the food, water, health science, sustainability and consumer product sectors." Among its major competitors, NSF is ranked in 3rd place for NPS while SGS is 1st, and UL Solutions is 2nd.

Brand at a Glance

55%
Customer Loyalty
2.7/5
Product Quality
2.7/5
Pricing
2.7/5
Customer Service

NSF Ranking

NSF NPS

NSF's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether NSF's customers would recommend using the product based on a scale of -100 to 100.

NSF Overall NPS

0
NPS
50%Promoters
0%Passives
50%Detractors
NSF Overall NPS

NSF NPS Trend

-100
-50
0
50
100
May 2022
-100
May 2022-100
Jan 2025
0
Jan 20250

How Other Brands Compare

NSF is ranked third for NPS among its competitors. SGS and UL Solutions come in first and second.

NSF's Logo
NSF
UL Solutions' Logo
UL Solutions
SGS' Logo
SGS
Global Ranking#-#923#-
NPS036
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral-
Valuation Updated every 24 hours for public companies--$22.77B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

NSF NPS vs. Competitors

Compared to its competitors, NSF's NPS is rated right below UL Solutions.

COMPANYNPS Score
SGS
6
UL Solutions
3
NSF
0

NSF Customer Reviews

What do you value most about this brand?
High quality, assures safer and credibility

NSF Customer Loyalty

55%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

55% of NSF users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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55
55%
45
45%
NSF Customer Loyalty

NSF Customer Loyalty vs. Competitors

Compared to its competitors, NSF's Customer Loyalty score is rated right below UL Solutions.

COMPANYCustomer Loyalty Score
SGS80%
UL Solutions77%
NSF55%

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NSF Product Quality

2.7/5

NSF has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.

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NSF Product Information

NSF’s product quality score is a 2.7 out of 5 as rated by its users and customers.

Website
nsf.org
Company Size
501-1,000 Employees

Industry

Tech
Professional Services

NSF Product Quality vs. Competitors

Compared to its competitors, NSF's Product Quality score is rated right below UL Solutions.

COMPANYProduct Quality Score
SGS3.6/5
UL Solutions3.5/5
NSF2.7/5

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NSF Pricing

NSF ROI & Value For Money

2.7/5

NSF has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.

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NSF Pricing vs. Competitors

Compared to its competitors, NSF's ROI score is rated right below UL Solutions.

COMPANYPricing Score
SGS3.5/5
UL Solutions3.4/5
NSF2.7/5

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NSF Customer Satisfaction (CSAT)

NSF Customer Satisfaction (CSAT) Score

50 / 100

NSF has an overall Customer Satisfaction score of 50 rated by its users and customers.

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Very Satisfied50%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied50%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

NSF Customer Satisfaction vs. Competitors

Compared to its competitors, NSF's Customer Satisfaction score is rated right below UL Solutions.

COMPANYCustomer Satisfaction (CSAT) Score
SGS71%
UL Solutions60%
NSF50%

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NSF Customer Service

2.7/5

NSF has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.

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About NSF's Customer Service

Address

Ann Arbor, MI United States of America


Website

nsf.org

NSF Customer Service vs. Competitors

Compared to its competitors, NSF's Customer Service score is rated right below UL Solutions.

COMPANYCustomer Service Score
SGS3.5/5
UL Solutions3.5/5
NSF2.7/5

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NSF as an Employer

2.2/5

NSF has a 2.2/5 stars for its overall company culture rated by their employees

  NSF CEO
bottom
5%
CEO of NSF

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

NSF scored a 0 for Net Promoter Score and a -89 for Employee Net Promoter Score. NPS gauges how likely a customer of NSF would recommend the brand to a friend. ENPS measures how likely NSF employees would recommend working at NSF to a friend.

Net Promoter Score

0
NPS Score
50%Promoters
0%Passive
50%Detractors

Employee Net Promoter Score

-89
eNPS Score
0%Promoters
11%Passive
89%Detractors

Global Ranking Snapshot

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1
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W. Craig Jelinek
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2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail