Barry Callebaut NPS & Customer Reviews

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Barry Callebaut

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Barry Callebaut

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About Barry Callebaut's Brand

Barry-Callebaut is the world's leading manufacturer of high quality chocolate and cocoa products. Among its major competitors, Barry Callebaut is ranked in 2nd place for NPS while Cargill is 1st, and Puratos is 3rd.Their current market cap is $13.17B

Brand at a Glance

74%

Customer Loyalty

3.5/5

Product Quality

3.7/5

Pricing

3.7/5

Customer Service

Barry Callebaut Ranking

^#2 / 4 of its competitors

Barry Callebaut NPS

Barry Callebaut's Net Promoter Score (NPS) is a 18 with 46% Promoters, 26% Passives, and 28% Detractors. Net Promoter Score tracks whether Barry Callebaut's customers would recommend using the product based on a scale of -100 to 100.

Barry Callebaut Overall NPS

NPS

46%	Promoters
26%	Passives
28%	Detractors

Barry Callebaut NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2024 19	Jan 2024	19
Feb 2024 18	Feb 2024	18
Mar 2024 21	Mar 2024	21
Jul 2024 22	Jul 2024	22
Aug 2024 18	Aug 2024	18
Sep 2024 21	Sep 2024	21
Nov 2024 24	Nov 2024	24
Jan 2025 22	Jan 2025	22
Feb 2025 20	Feb 2025	20
Mar 2025 18	Mar 2025	18
Oct 2025 15	Oct 2025	15
Jan 2026 18	Jan 2026	18

How Other Brands Compare

Barry Callebaut is ranked second for NPS among its competitors. Cargill and Puratos come in first and third, with California Olive Ranch coming in at #4. Among those competitors, it is the second most valued company.

	Barry Callebaut	Cargill	Puratos	California Olive Ranch
Global Ranking	#-	#297	#-	#-
NPS	18	26	-14	-
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	$13.17B	-	$1.23B	$100.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Barry Callebaut NPS by Gender

Male customers rated Barry Callebaut's NPS 64 points higher than Female customers.

Male

Barry Callebaut's NPS was rated 75 by Male customers on Comparably.

75%

Promoters

25%

Passives

Detractors

Female

Barry Callebaut's NPS was rated 11 by Female customers on Comparably.

49%

Promoters

13%

Passives

38%

Detractors

Barry Callebaut NPS by Ethnicity

Barry Callebaut's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 75	Caucasian	75
Other 50	Other	50

Barry Callebaut NPS by Age

Barry Callebaut's NPS was rated 67 points by customers ages 41-45 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

41-45

67%

33%

Barry Callebaut NPS by Usage

Barry Callebaut's NPS was rated 25 points by customers who have used Barry Callebaut's products/services for Over 10 Years.

-100

-50

100

Summary	Usage	Score
Over 10 Years 25	Over 10 Years	25

Barry Callebaut NPS vs. Competitors

Compared to its competitors, Barry Callebaut's NPS is rated right above Harmless Harvest, and is preceded by Cargill.

COMPANY		NPS Score
	Cargill	26
	Barry Callebaut	18
	Harmless Harvest	N/A
	Puratos	-14

Barry Callebaut Customer Reviews

Barry Callebaut Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of Barry Callebaut users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

74%

26%

Barry Callebaut Customer Loyalty Score by Gender

Female customers rated Barry Callebaut's Customer Loyalty score 22% higher than Male customers.

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Male

78%

Yes

Female

100%

Yes

Barry Callebaut Customer Loyalty Score by Ethnicity

Barry Callebaut's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Other

Barry Callebaut Customer Loyalty Score by Age

Barry Callebaut's Customer Loyalty score was rated 70% by customers ages 41-45 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
41-45 70%	41-45	70%

Barry Callebaut Customer Loyalty Score by Usage

Barry Callebaut's Customer Loyalty score was rated 100% by customers who have used Barry Callebaut's products/services for Over 10 Years.

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Over 10 Years	100%

Barry Callebaut Customer Loyalty Score by Industry

Barry Callebaut's Customer Loyalty score was rated 70% by Tech industry customers.

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Tech	70%

Barry Callebaut Customer Loyalty vs. Competitors

Compared to its competitors, Barry Callebaut's Customer Loyalty score is rated right above Harmless Harvest, and is preceded by Cargill.

COMPANY		Customer Loyalty Score
	Puratos	83%
	Cargill	81%
	Barry Callebaut	74%
	Harmless Harvest	N/A

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Barry Callebaut Product Quality

3.5/5

Barry Callebaut has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Barry Callebaut Product Information

Barry Callebaut’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Barry Callebaut's product the highest.

Website: http://careers.barry-callebaut.com/

Company Size: 5,001-10,000 Employees

Industry

Tech

Food and Beverages

Quick Insights into Barry Callebaut Product Quality

Barry Callebaut's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.

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Ranked Barry Callebaut Product Quality the Highest

Male	4.7
41-45	4.6
Tech	4.6

Ranked Barry Callebaut Product Quality the Lowest

Other	4.1
Female	3.7

Barry Callebaut Product Quality Score by Gender

Male customers rated Barry Callebaut's Product Quality score 1 stars higher than Female customers.

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Male

4.7/5

Female

3.7/5

Barry Callebaut Product Quality Score by Ethnicity

Barry Callebaut's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.5	Caucasian	4.5
Other 4.1	Other	4.1

Barry Callebaut Product Quality Score by Age

Barry Callebaut's Product Quality score was rated 4.6 stars by customers ages 41-45 on Comparably.

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Summary	Age	Score
41-45 4.6	41-45	4.6

Barry Callebaut Product Quality Score by Usage

Barry Callebaut's Product Quality score was rated 4.1 stars by customers who have used Barry Callebaut's products/services for Over 10 Years.

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Over 10 Years	4.1

Barry Callebaut Product Quality Score by Industry

Barry Callebaut's Product Quality score was rated 4.6 stars by Tech industry customers.

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Tech	4.6

Barry Callebaut Product Quality vs. Competitors

Compared to its competitors, Barry Callebaut's Product Quality score is rated right above Puratos, and is preceded by Cargill.

COMPANY		Product Quality Score
	Cargill	4/5
	Barry Callebaut	3.5/5
	Puratos	3.2/5
	Harmless Harvest	N/A

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Barry Callebaut Pricing

Barry Callebaut ROI & Value For Money

3.7/5

Barry Callebaut has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Barry Callebaut Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Barry Callebaut ROI

Barry Callebaut's ROI score was rated highest by Caucasian customers, and rated lowest by Female customers.

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Ranked Barry Callebaut ROI the Highest

Caucasian	4.2
Male	4.2
41-45	4

Ranked Barry Callebaut ROI the Lowest

Other	4.2
Female	3.7

Barry Callebaut ROI Score by Gender

Male customers rated Barry Callebaut's ROI score 0.5 stars higher than Female customers.

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Male

4.2/5

Female

3.7/5

Barry Callebaut ROI Score by Ethnicity

Barry Callebaut's ROI score was rated 4.2 stars by both Caucasian and Other customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Other 4.2	Other	4.2

Barry Callebaut ROI Score by Age

Barry Callebaut's ROI score was rated 4 stars by customers ages 41-45 on Comparably.

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Summary	Age	Score
41-45 4	41-45	4

Barry Callebaut ROI Score by Usage

Barry Callebaut's ROI score was rated 4 stars by customers who have used Barry Callebaut's products/services for Over 10 Years.

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Over 10 Years	4

Barry Callebaut ROI Score by Industry

Barry Callebaut's ROI score was rated 4 stars by Tech industry customers.

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Tech	4

Barry Callebaut Pricing vs. Competitors

Compared to its competitors, Barry Callebaut's ROI score is rated right above Puratos, and is preceded by Cargill.

COMPANY		Pricing Score
	Cargill	3.8/5
	Barry Callebaut	3.7/5
	Puratos	3.3/5
	Harmless Harvest	N/A

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Barry Callebaut Customer Satisfaction (CSAT)

Barry Callebaut Customer Satisfaction (CSAT) Score

74 / 100

Barry Callebaut has an overall Customer Satisfaction score of 74 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	37%
Satisfied	37%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	4%
Very Dissatisfied	11%

Very Satisfied

37%

Satisfied

37%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Barry Callebaut Customer Satisfaction

Barry Callebaut's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Female customers.

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Ranked Barry Callebaut Customer Satisfaction the Highest

Caucasian	100%
Male	100%
Tech	100%

Ranked Barry Callebaut Customer Satisfaction the Lowest

Female	72%

Barry Callebaut Customer Satisfaction Score by Gender

Male customers rated Barry Callebaut's Customer Satisfaction score 28 points higher than Female customers.

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100 / 100

Male

	Very Satisfied	67%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

72 / 100

Female

	Very Satisfied	43%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	14%
	Dissatisfied	14%
	Very Dissatisfied	0%

Barry Callebaut Customer Satisfaction Score by Ethnicity

Caucasian
100%

CSAT according to Caucasian

Barry Callebaut's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Barry Callebaut.

100 / 100

Very Satisfied	50%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Barry Callebaut Customer Satisfaction Score by Usage

Barry Callebaut's Customer Satisfaction score was rated 75 points by customers who have used Barry Callebaut's products/services for Over 10 Years.

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Over 10 Years	75

Barry Callebaut Customer Satisfaction Score by Industry

Barry Callebaut's Customer Satisfaction score was rated 100 points by Tech industry customers.

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			"label": "Tech",
			"groupId": 104,
			"score": 100,
			"stars": 0,
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			"text": "Barry Callebaut's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
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Tech	100

Barry Callebaut Customer Satisfaction vs. Competitors

Compared to its competitors, Barry Callebaut's Customer Satisfaction score is rated right above Puratos, and is preceded by Cargill.

COMPANY		Customer Satisfaction (CSAT) Score
	Cargill	77%
	Barry Callebaut	74%
	Puratos	50%
	Harmless Harvest	0%

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Barry Callebaut Customer Service

3.7/5

Barry Callebaut has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Barry Callebaut's Customer Service

Address

Pfingstweidstrasse 60, Zurich, KS United States of America

Website

http://careers.barry-callebaut.com/

Quick Insights into Barry Callebaut Customer Service

Barry Callebaut's Customer Service score was rated highest by Caucasian customers, and rated lowest by Female customers.

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Ranked Barry Callebaut Customer Service the Highest

Caucasian	4.4
Male	4.4
41-45	4.1

Ranked Barry Callebaut Customer Service the Lowest

Other	4.1
Female	3.6

Barry Callebaut Customer Service Score by Gender

Male customers rated Barry Callebaut's Customer Service score 0.8 stars higher than Female customers.

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Male

4.4/5

Female

3.6/5

Barry Callebaut Customer Service Score by Ethnicity

Barry Callebaut's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.4	Caucasian	4.4
Other 4.1	Other	4.1

Barry Callebaut Customer Service Score by Age

Barry Callebaut's Customer Service score was rated 4.1 stars by customers ages 41-45 on Comparably.

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100

Summary	Age	Customer Service Score
41-45 4.1	41-45	4.1

Barry Callebaut Customer Service Score by Usage

Barry Callebaut's Customer Service score was rated 3.9 stars by customers who have used Barry Callebaut's products/services for Over 10 Years.

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Over 10 Years	3.9

Barry Callebaut Customer Service Score by Industry

Barry Callebaut's Customer Service score was rated 4.1 stars by Tech industry customers.

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Tech	4.1

Barry Callebaut Customer Service vs. Competitors

Compared to its competitors, Barry Callebaut's Customer Service score is rated right above Puratos, and is preceded by Cargill.

COMPANY		Customer Service Score
	Cargill	3.9/5
	Barry Callebaut	3.7/5
	Puratos	3.4/5
	Harmless Harvest	N/A

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Barry Callebaut as an Employer

3.8/5

Barry Callebaut has a 3.8/5 stars for its overall company culture rated by their employees

top

20%

CEO of Barry Callebaut

Antoine Saint-Affrique

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Barry Callebaut scored a 18 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Barry Callebaut would recommend the brand to a friend. ENPS measures how likely Barry Callebaut employees would recommend working at Barry Callebaut to a friend.

Net Promoter Score

NPS Score

46%	Promoters
26%	Passive
28%	Detractors

Employee Net Promoter Score

eNPS Score

39%	Promoters
33%	Passive
28%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail