14
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Barry Callebaut
Marketing or Exec? Claim Your Free Account
About Barry Callebaut's Brand
Barry-Callebaut is the world's leading manufacturer of high quality chocolate and cocoa products. Among its major competitors, Barry Callebaut is ranked in 2nd place for NPS while Cargill is 1st, and Puratos is 3rd.Their current market cap is $13.17B
Brand at a Glance
73%
Customer Loyalty
3.5/5
Product Quality
3.8/5
Pricing
3.7/5
Customer Service
Barry Callebaut Ranking
- #2 / 4 of its competitors
Barry Callebaut NPS
Barry Callebaut's Net Promoter Score (NPS) is a 14 with 45% Promoters, 24% Passives, and 31% Detractors. Net Promoter Score tracks whether Barry Callebaut's customers would recommend using the product based on a scale of -100 to 100.
Barry Callebaut Overall NPS
| 45% | Promoters |
|---|---|
| 24% | Passives |
| 31% | Detractors |
Barry Callebaut NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 21 | Mar 2024 | 21 |
Jul 2024 22 | Jul 2024 | 22 |
Aug 2024 18 | Aug 2024 | 18 |
Sep 2024 21 | Sep 2024 | 21 |
Nov 2024 24 | Nov 2024 | 24 |
Jan 2025 22 | Jan 2025 | 22 |
Feb 2025 20 | Feb 2025 | 20 |
Mar 2025 18 | Mar 2025 | 18 |
Oct 2025 15 | Oct 2025 | 15 |
Jan 2026 15 | Jan 2026 | 15 |
Feb 2026 17 | Feb 2026 | 17 |
Mar 2026 14 | Mar 2026 | 14 |
How Other Brands Compare
Barry Callebaut is ranked second for NPS among its competitors. Cargill and Puratos come in first and third, with California Olive Ranch coming in at #4. Among those competitors, it is the second most valued company.
Barry Callebaut |  Cargill |  Puratos |  California Olive Ranch | |
| Global Ranking | #- | #297 | #- | #- |
| NPS | 14 | 26 | -14 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $13.17B | - | $1.23B | $100.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Barry Callebaut NPS by Gender
Male customers rated Barry Callebaut's NPS 75 points higher than Female customers.
Male
75
Barry Callebaut's NPS was rated 75 by Male customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
Female
0
Barry Callebaut's NPS was rated by Female customers on Comparably.
44%
Promoters
12%
Passives
44%
Detractors
Barry Callebaut NPS by Ethnicity
Barry Callebaut's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 75 | Caucasian | 75 |
Asian or Pacific Islander -67 | Asian or Pacific Islander | -67 |
Other 50 | Other | 50 |
Barry Callebaut NPS by Age
Barry Callebaut's NPS was rated 67 points by customers ages 41-45 on Comparably.
Barry Callebaut NPS by Usage
Barry Callebaut's NPS was rated the highest by customers who have used Barry Callebaut's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -34 | 2 to 5 Years | -34 |
Over 10 Years 25 | Over 10 Years | 25 |
Barry Callebaut NPS vs. Competitors
Compared to its competitors, Barry Callebaut's NPS is rated right above Harmless Harvest, and is preceded by Cargill.
| COMPANY | NPS Score | |
|---|---|---|
| Cargill | 26 |
| Barry Callebaut | 14 |
 | Harmless Harvest | N/A |
| Puratos | -14 |
Barry Callebaut Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Barry Callebaut users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Barry Callebaut Customer Loyalty Score by Gender
Female customers rated Barry Callebaut's Customer Loyalty score 12% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Barry Callebaut.
Male
78%
Yes
Female
90%
Yes
Barry Callebaut Customer Loyalty Score by Ethnicity
Barry Callebaut's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Barry Callebaut.
78
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
100
out of 100
Other
Barry Callebaut Customer Loyalty Score by Age
Barry Callebaut's Customer Loyalty score was rated 70% by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Barry Callebaut.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 70% | 41-45 | 70% |
Barry Callebaut Customer Loyalty Score by Usage
Barry Callebaut's Customer Loyalty score was rated the highest by customers who have used Barry Callebaut's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Barry Callebaut Customer Loyalty Score by Industry
Barry Callebaut's Customer Loyalty score was rated 70% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Barry Callebaut Customer Loyalty vs. Competitors
Compared to its competitors, Barry Callebaut's Customer Loyalty score is rated right above Harmless Harvest, and is preceded by Cargill.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Puratos | 83% |
| Cargill | 81% |
| Barry Callebaut | 73% |
| Harmless Harvest | N/A |
Unlock Barry Callebaut Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Barry Callebaut Customer Loyalty vs. Competitors data and gain insights into your customers today.
Barry Callebaut Product Quality
3.5/5
Barry Callebaut has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Barry Callebaut's overall Product Quality score rated by its users and customers.
Barry Callebaut Product Information
Barry Callebaut’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Barry Callebaut's product the highest.
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Food and Beverages
Quick Insights into Barry Callebaut Product Quality
Barry Callebaut's Product Quality score was rated highest by Male customers, and rated lowest by Asian or Pacific Islander customers.
Sign Up to unlock insights into how customers have ranked Barry Callebaut's Product Quality.
Ranked Barry Callebaut Product Quality the Highest
Ranked Barry Callebaut Product Quality the Lowest
Barry Callebaut Product Quality Score by Gender
Male customers rated Barry Callebaut's Product Quality score 1.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Barry Callebaut.
Male
4.7/5
Female
3.5/5
Barry Callebaut Product Quality Score by Ethnicity
Barry Callebaut's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Barry Callebaut.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 4.1 | Other | 4.1 |
Barry Callebaut Product Quality Score by Age
Barry Callebaut's Product Quality score was rated 4.6 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Barry Callebaut.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4.6 | 41-45 | 4.6 |
Barry Callebaut Product Quality Score by Usage
Barry Callebaut's Product Quality score was rated the highest by customers who have used Barry Callebaut's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Barry Callebaut Product Quality Score by Industry
Barry Callebaut's Product Quality score was rated 4.6 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Barry Callebaut Product Quality vs. Competitors
Compared to its competitors, Barry Callebaut's Product Quality score is rated right above Puratos, and is preceded by Cargill.
| COMPANY | Product Quality Score | |
|---|---|---|
| Cargill | 4/5 |
| Barry Callebaut | 3.5/5 |
| Puratos | 3.2/5 |
| Harmless Harvest | N/A |
Unlock Barry Callebaut Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Barry Callebaut Product Quality vs. Competitors data and gain insights into your customers today.
Barry Callebaut Pricing
Barry Callebaut ROI & Value For Money
3.8/5
Barry Callebaut has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Barry Callebaut's overall ROI score rated by its users and customers.
Barry Callebaut Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Barry Callebaut ROI
Barry Callebaut's ROI score was rated highest by Caucasian customers, and rated lowest by Asian or Pacific Islander customers.
Sign Up to unlock insights into how customers have ranked Barry Callebaut's ROI score.
Ranked Barry Callebaut ROI the Highest
Ranked Barry Callebaut ROI the Lowest
Barry Callebaut ROI Score by Gender
Male customers rated Barry Callebaut's ROI score 0.6 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Barry Callebaut.
Male
4.2/5
Female
3.6/5
Barry Callebaut ROI Score by Ethnicity
Barry Callebaut's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Barry Callebaut.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 4.2 | Other | 4.2 |
Barry Callebaut ROI Score by Age
Barry Callebaut's ROI score was rated 4 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Barry Callebaut.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4 | 41-45 | 4 |
Barry Callebaut ROI Score by Usage
Barry Callebaut's ROI score was rated the highest by customers who have used Barry Callebaut's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Barry Callebaut ROI Score by Industry
Barry Callebaut's ROI score was rated 4 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Barry Callebaut Pricing vs. Competitors
Compared to its competitors, Barry Callebaut's ROI score is rated right above Puratos, and is preceded by Cargill.
| COMPANY | Pricing Score | |
|---|---|---|
| Cargill | 3.8/5 |
| Barry Callebaut | 3.8/5 |
| Puratos | 3.3/5 |
| Harmless Harvest | N/A |
Unlock Barry Callebaut ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Barry Callebaut ROI vs. Competitors data and gain insights into your customers today.
Barry Callebaut Customer Satisfaction (CSAT)
Barry Callebaut Customer Satisfaction (CSAT) Score
74 / 100
Barry Callebaut has an overall Customer Satisfaction score of 74 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
37%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
3%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Barry Callebaut Customer Satisfaction
Barry Callebaut's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Asian or Pacific Islander customers.
Sign Up to unlock insights into how customers have ranked Barry Callebaut's Customer Satisfaction.
Ranked Barry Callebaut Customer Satisfaction the Highest
Ranked Barry Callebaut Customer Satisfaction the Lowest
Barry Callebaut Customer Satisfaction Score by Gender
Male customers rated Barry Callebaut's Customer Satisfaction score 37 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Barry Callebaut.
100 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
63 / 100
FemaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 12% | |
Very Dissatisfied | 0% |
Barry Callebaut Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Barry Callebaut's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Barry Callebaut.
100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Barry Callebaut's Customer Satisfaction (CSAT) score was rated 34% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Barry Callebaut.
34 / 100
Very Satisfied
0%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
33%
Very Dissatisfied
0%
Barry Callebaut Customer Satisfaction Score by Usage
Barry Callebaut's Customer Satisfaction score was rated 75 points by customers who have used Barry Callebaut's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Barry Callebaut Customer Satisfaction Score by Industry
Barry Callebaut's Customer Satisfaction score was rated 100 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Barry Callebaut Customer Satisfaction Score by Industry",
"text": "Barry Callebaut's Customer Satisfaction score was rated 100 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Barry Callebaut's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}Barry Callebaut Customer Satisfaction vs. Competitors
Compared to its competitors, Barry Callebaut's Customer Satisfaction score is rated right above Puratos, and is preceded by Cargill.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cargill | 77% |
| Barry Callebaut | 74% |
| Puratos | 50% |
| Harmless Harvest | 0% |
Unlock Barry Callebaut Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Barry Callebaut Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Barry Callebaut Customer Service
3.7/5
Barry Callebaut has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Barry Callebaut's overall Customer Service score rated by its users and customers.
About Barry Callebaut's Customer Service
Address
Pfingstweidstrasse 60, Zurich, KS United States of America
Website
http://careers.barry-callebaut.com/
Quick Insights into Barry Callebaut Customer Service
Barry Callebaut's Customer Service score was rated highest by Caucasian customers, and rated lowest by Asian or Pacific Islander customers.
Sign Up to unlock insights into how customers have ranked Barry Callebaut's Customer Service score.
Ranked Barry Callebaut Customer Service the Highest
Ranked Barry Callebaut Customer Service the Lowest
Barry Callebaut Customer Service Score by Gender
Male customers rated Barry Callebaut's Customer Service score 0.9 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Barry Callebaut.
Male
4.4/5
Female
3.5/5
Barry Callebaut Customer Service Score by Ethnicity
Barry Callebaut's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Barry Callebaut.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 4.1 | Other | 4.1 |
Barry Callebaut Customer Service Score by Age
Barry Callebaut's Customer Service score was rated 4.1 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Barry Callebaut.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 4.1 | 41-45 | 4.1 |
Barry Callebaut Customer Service Score by Usage
Barry Callebaut's Customer Service score was rated the highest by customers who have used Barry Callebaut's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Barry Callebaut Customer Service Score by Industry
Barry Callebaut's Customer Service score was rated 4.1 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Barry Callebaut Customer Service vs. Competitors
Compared to its competitors, Barry Callebaut's Customer Service score is rated right above Puratos, and is preceded by Cargill.
| COMPANY | Customer Service Score | |
|---|---|---|
| Cargill | 3.9/5 |
| Barry Callebaut | 3.7/5 |
| Puratos | 3.4/5 |
| Harmless Harvest | N/A |
Unlock Barry Callebaut Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Barry Callebaut Customer Service vs. Competitors data and gain insights into your customers today.
Barry Callebaut as an Employer
3.7/5
Barry Callebaut has a 3.7/5 stars for its overall company culture rated by their employees
top
20%
CEO of Barry Callebaut
In the Top 20% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Barry Callebaut scored a 14 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Barry Callebaut would recommend the brand to a friend. ENPS measures how likely Barry Callebaut employees would recommend working at Barry Callebaut to a friend.
Net Promoter Score
14
NPS Score
| 45% | Promoters |
|---|---|
| 24% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
10
eNPS Score
| 39% | Promoters |
|---|---|
| 32% | Passive |
| 29% | Detractors |
