BD NPS & Customer Reviews

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About BD's Brand

Among its major competitors, BD is ranked in 2nd place for NPS while Abbott is 1st, and CR Bard is 3rd.Their current valuation is $72.04B

Brand at a Glance

79%

Customer Loyalty

4/5

Product Quality

4/5

Pricing

4/5

Customer Service

BD CMO

George Parr

George Parr serves as the EVP & Chief Marketing Officer of BD. George started at BD in November of 2017. George currently resides in Greater New York City Area.

BD Ranking

^#2 / 4 of its competitors

BD NPS

BD's Net Promoter Score (NPS) is a 32 with 57% Promoters, 18% Passives, and 25% Detractors. Net Promoter Score tracks whether BD's customers would recommend using the product based on a scale of -100 to 100.

BD Overall NPS

NPS

57%	Promoters
18%	Passives
25%	Detractors

BD NPS Trend

-100

-50

100

Summary	Date	Score
May 2024 32	May 2024	32
Jun 2024 32	Jun 2024	32
Jul 2024 32	Jul 2024	32
Aug 2024 32	Aug 2024	32
Sep 2024 34	Sep 2024	34
Oct 2024 32	Oct 2024	32
Nov 2024 34	Nov 2024	34
Feb 2025 34	Feb 2025	34
Mar 2025 34	Mar 2025	34
May 2025 34	May 2025	34
Jun 2025 31	Jun 2025	31
Oct 2025 32	Oct 2025	32

How Other Brands Compare

BD is ranked second for NPS among its competitors. Abbott and CR Bard come in first and third, with Baxter Healthcare Inc coming in at #4. Among those competitors, it is the second most valued company behind Abbott.

	BD	Abbott	Baxter Healthcare Inc	CR Bard
Global Ranking	#-	#168	#660	#-
NPS	32	35	-32	29
Valuation Updated every 24 hours for public companies	$72.04B	$210.71B	$42.59B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BD NPS by Gender

Male customers rated BD's NPS 3 points higher than Female customers.

Male

BD's NPS was rated 37 by Male customers on Comparably.

55%

Promoters

27%

Passives

18%

Detractors

Female

BD's NPS was rated 34 by Female customers on Comparably.

67%

Promoters

Passives

33%

Detractors

BD NPS by Ethnicity

BD's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 0	Caucasian	0
African American/Black 49	African American/Black	49
Asian or Pacific Islander 49	Asian or Pacific Islander	49
Other 28	Other	28

BD NPS by Age

BD's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.

100

Summary

Age

Promoters

Passives

Detractors

18-25

50%

25%

26-30

60%

20%

31-35

33%

17%

50%

36-40

57%

29%

14%

41-45

57%

14%

29%

46-50

100%

BD NPS by Usage

BD's NPS was rated the highest by customers who have used BD's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -29	Less than 1 Year	-29
1 to 2 Years 100	1 to 2 Years	100
2 to 5 Years 83	2 to 5 Years	83
5 to 10 Years 9	5 to 10 Years	9
Over 10 Years 50	Over 10 Years	50

BD NPS vs. Competitors

Compared to its competitors, BD's NPS is rated right above CR Bard, and is preceded by Abbott.

COMPANY		NPS Score
	Abbott	35
	BD	32
	CR Bard	29
	Carefusion	N/A
	Baxter Healthcare Inc	-32

BD Customer Reviews

Out of the 6 BD customer reviews 5 were positive and 1 was constructive. BD customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

BD Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of BD users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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79%

21%

BD Customer Loyalty Score by Gender

Female customers rated BD's Customer Loyalty score 5% higher than Male customers.

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Male

88%

Yes

Female

93%

Yes

BD Customer Loyalty Score by Ethnicity

BD's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

% who answered "Yes"

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100

out of 100

Caucasian

out of 100

African American/Black

100

out of 100

Asian or Pacific Islander

out of 100

Other

BD Customer Loyalty Score by Age

BD's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 55%	18-25	55%
26-30 100%	26-30	100%
31-35 85%	31-35	85%
36-40 100%	36-40	100%
41-45 87%	41-45	87%
46-50 82%	46-50	82%

BD Customer Loyalty Score by Usage

BD's Customer Loyalty score was rated the highest by customers who have used BD's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	74%
1 to 2 Years	100%
2 to 5 Years	100%
5 to 10 Years	92%
Over 10 Years	66%

BD Customer Loyalty Score by Industry

BD's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	100%
Healthcare, Hospitals and Medicine	84%

BD Customer Loyalty vs. Competitors

Compared to its competitors, BD's Customer Loyalty score is rated right above CR Bard, and is preceded by Abbott.

COMPANY		Customer Loyalty Score
	Abbott	81%
	BD	79%
	CR Bard	74%
	Baxter Healthcare Inc	67%
	Carefusion	N/A

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BD Product Quality

4/5

BD has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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BD Product Information

BD’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated BD's product the highest. Reviewers from the Tech industry rated BD the lowest at 4.1.

Website: http://www.bd.com/

Company Size: 10,000+ Employees

Quick Insights into BD Product Quality

BD's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers who have used BD's products/services for Less than 1 Year.

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Ranked BD Product Quality the Highest

46-50	4.8
Asian or Pacific Islander	4.6
2 to 5 Years	4.5

Ranked BD Product Quality the Lowest

Caucasian	3.5
41-45	3.3
Less than 1 Year	3.2

BD Product Quality Score by Gender

Male customers rated BD's Product Quality score 0.4 stars higher than Female customers.

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Male

4.2/5

Female

3.8/5

BD Product Quality Score by Ethnicity

BD's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4.6	Asian or Pacific Islander	4.6
Other 3.6	Other	3.6

BD Product Quality Score by Age

BD's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 3.4	18-25	3.4
26-30 4.6	26-30	4.6
31-35 3.8	31-35	3.8
36-40 3.8	36-40	3.8
41-45 3.3	41-45	3.3
46-50 4.8	46-50	4.8

BD Product Quality Score by Usage

BD's Product Quality score was rated the highest by customers who have used BD's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.2
1 to 2 Years	4.1
2 to 5 Years	4.5
5 to 10 Years	3.9
Over 10 Years	4

BD Product Quality Score by Industry

BD's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.

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Tech	4.1
Healthcare, Hospitals and Medicine	4.2

BD Product Quality vs. Competitors

Compared to its competitors, BD's Product Quality score is rated right above CR Bard, and is preceded by Abbott.

COMPANY		Product Quality Score
	Abbott	4/5
	BD	4/5
	CR Bard	3/5
	Baxter Healthcare Inc	3/5
	Carefusion	N/A

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BD Pricing

BD ROI & Value For Money

4/5

BD has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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BD Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Tech industry think that they had the lowest ROI from BD.

Quick Insights into BD ROI

BD's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 31-35.

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Ranked BD ROI the Highest

46-50	4.8
1 to 2 Years	4.5
African American/Black	4.2

Ranked BD ROI the Lowest

Tech	3.8
Less than 1 Year	3.6
31-35	3.4

BD ROI Score by Gender

BD's ROI score was rated 4 by both Female and Male customers on Comparably.

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Male

4/5

Female

4/5

BD ROI Score by Ethnicity

BD's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 3.8	Other	3.8

BD ROI Score by Age

BD's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4	26-30	4
31-35 3.4	31-35	3.4
36-40 4.3	36-40	4.3
41-45 3.8	41-45	3.8
46-50 4.8	46-50	4.8

BD ROI Score by Usage

BD's ROI score was rated the highest by customers who have used BD's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	4.5
2 to 5 Years	4.2
5 to 10 Years	4
Over 10 Years	3.9

BD ROI Score by Industry

BD's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.

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Tech	3.8
Healthcare, Hospitals and Medicine	4

BD Pricing vs. Competitors

Compared to its competitors, BD's ROI score is rated right above Abbott.

COMPANY		Pricing Score
	BD	4/5
	Abbott	3.9/5
	CR Bard	3.1/5
	Baxter Healthcare Inc	3/5
	Carefusion	N/A

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BD Customer Satisfaction (CSAT)

BD Customer Satisfaction (CSAT) Score

72 / 100

BD has an overall Customer Satisfaction score of 72 rated by its users and customers.

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Very Satisfied	48%
Satisfied	24%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	5%
Very Dissatisfied	6%

Very Satisfied

48%

Satisfied

24%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into BD Customer Satisfaction

BD's Customer Satisfaction score was rated highest by customers who have used BD's products/services for 2 to 5 Years, and rated lowest by customers who have used BD's products/services for Less than 1 Year.

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Ranked BD Customer Satisfaction the Highest

2 to 5 Years	100%
26-30	100%
African American/Black	83%

Ranked BD Customer Satisfaction the Lowest

Other	64%
36-40	60%
Less than 1 Year	58%

BD Customer Satisfaction Score by Gender

Male customers rated BD's Customer Satisfaction score 11 points higher than Female customers.

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78 / 100

Male

	Very Satisfied	50%
	Satisfied	28%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	5%
	Very Dissatisfied	11%

67 / 100

Female

	Very Satisfied	50%
	Satisfied	17%
	Neither Satisfied nor Dissatisfied	33%
	Dissatisfied	0%
	Very Dissatisfied	0%

BD Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

BD's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.

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72 / 100

Very Satisfied	43%
Satisfied	29%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	14%
Very Dissatisfied	0%

Very Satisfied

43%

Satisfied

29%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

14%

Very Dissatisfied

CSAT according to African American/Black

BD's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.

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83 / 100

Very Satisfied	50%
Satisfied	33%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

33%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

BD's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.

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83 / 100

Very Satisfied	83%
Satisfied	0%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

83%

Satisfied

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

CSAT according to Other

BD's Customer Satisfaction (CSAT) score was rated 64% according to Other users and customers.

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64 / 100

Very Satisfied	37%
Satisfied	27%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	0%
Very Dissatisfied	27%

Very Satisfied

37%

Satisfied

27%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

27%

BD Customer Satisfaction Score by Age

BD's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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100

Breakdown

Age

Score

18-25

75%

26-30

100%

31-35

67%

36-40

60%

41-45

72%

46-50

67%

BD Customer Satisfaction Score by Usage

BD's Customer Satisfaction score was rated the highest by customers who have used BD's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	58
1 to 2 Years	75
2 to 5 Years	100
5 to 10 Years	70
Over 10 Years	60

BD Customer Satisfaction Score by Industry

BD's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.

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Tech	67
Healthcare, Hospitals and Medicine	78

BD Customer Satisfaction vs. Competitors

Compared to its competitors, BD's Customer Satisfaction score is rated right above CR Bard, and is preceded by Abbott.

COMPANY		Customer Satisfaction (CSAT) Score
	Abbott	76%
	BD	72%
	CR Bard	54%
	Baxter Healthcare Inc	33%
	Carefusion	0%

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BD Customer Service

4/5

BD has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About BD's Customer Service

Website

http://www.bd.com/

Quick Insights into BD Customer Service

BD's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 41-45.

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Ranked BD Customer Service the Highest

46-50	4.8
2 to 5 Years	4.2
African American/Black	4.2

Ranked BD Customer Service the Lowest

Female	3.7
1 to 2 Years	3.6
41-45	3.6

BD Customer Service Score by Gender

Male customers rated BD's Customer Service score 0.4 stars higher than Female customers.

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Male

4.1/5

Female

3.7/5

BD Customer Service Score by Ethnicity

BD's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.8	Caucasian	3.8
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 3.8	Other	3.8

BD Customer Service Score by Age

BD's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 4.5	26-30	4.5
31-35 3.6	31-35	3.6
36-40 3.8	36-40	3.8
41-45 3.6	41-45	3.6
46-50 4.8	46-50	4.8

BD Customer Service Score by Usage

BD's Customer Service score was rated the highest by customers who have used BD's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	3.6
2 to 5 Years	4.2
5 to 10 Years	4
Over 10 Years	4.1

BD Customer Service Score by Industry

BD's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	4.2
Healthcare, Hospitals and Medicine	4.1

BD Customer Service vs. Competitors

Compared to its competitors, BD's Customer Service score is rated right above Abbott.

COMPANY		Customer Service Score
	BD	4/5
	Abbott	3.9/5
	CR Bard	3/5
	Baxter Healthcare Inc	2.8/5
	Carefusion	N/A

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BD as an Employer

4.0/5

BD has a 4.0/5 stars for its overall company culture rated by their employees

top

20%

CEO of BD

Tom Polen

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BD scored a 32 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of BD would recommend the brand to a friend. ENPS measures how likely BD employees would recommend working at BD to a friend.

Net Promoter Score

NPS Score

57%	Promoters
18%	Passive
25%	Detractors

Employee Net Promoter Score

eNPS Score

47%	Promoters
21%	Passive
32%	Detractors

Global Ranking Snapshot

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5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
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