

Ace Hotel is a chain of hotels that offers business travelers and families with rooms. Among its major competitors, Ace Hotel is ranked in 2nd place for NPS while Ibis Technology is 1st, and Marriott is 3rd.
Ace Hotel's Net Promoter Score (NPS) is a 22 with 54% Promoters, 14% Passives, and 32% Detractors. Net Promoter Score tracks whether Ace Hotel's customers would recommend using the product based on a scale of -100 to 100.
| 54% | Promoters |
|---|---|
| 14% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2022 0 | Feb 2022 | 0 |
Mar 2022 9 | Mar 2022 | 9 |
May 2022 -1 | May 2022 | -1 |
Jun 2022 8 | Jun 2022 | 8 |
Oct 2022 -1 | Oct 2022 | -1 |
Dec 2022 6 | Dec 2022 | 6 |
Jul 2023 13 | Jul 2023 | 13 |
Aug 2023 22 | Aug 2023 | 22 |
Sep 2023 15 | Sep 2023 | 15 |
Jul 2024 15 | Jul 2024 | 15 |
Mar 2025 19 | Mar 2025 | 19 |
Oct 2025 22 | Oct 2025 | 22 |
Ace Hotel is ranked second for NPS among its competitors. Ibis Technology and Marriott come in first and third, with citizenM Hotel coming in at #4.
![]() Ace Hotel | ![]() Marriott | ![]() Ibis Technology | ![]() citizenM Hotel | |
| Global Ranking | #- | #79 | #- | #- |
| NPS | 22 | 15 | 100 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $44.20B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ace Hotel's NPS was rated -34 by Male customers on Comparably.
Ace Hotel's NPS was rated -34 by Male customers on Comparably.
Ace Hotel's NPS is not yet rated by Female customers.
Ace Hotel's NPS was rated 0 points by customers who have used Ace Hotel's products/services for Less than 1 Year.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
Compared to its competitors, Ace Hotel's NPS is rated right above Marriott, and is preceded by Ibis Technology.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Ibis Technology | 100 |
![]() | Ace Hotel | 22 |
![]() | Marriott | 15 |
![]() | citizenM Hotel | 0 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Ace Hotel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ace Hotel's Customer Loyalty score was rated 40 by Male customers on Comparably.
Ace Hotel's Customer Loyalty score was rated 33% by customers who have used Ace Hotel's products/services for Less than 1 Year.
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Compared to its competitors, Ace Hotel's Customer Loyalty score is rated right above Ibis Technology, and is preceded by Marriott.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | citizenM Hotel | 100% |
![]() | Marriott | 81% |
![]() | Ace Hotel | 69% |
![]() | Ibis Technology | N/A |
Ace Hotel has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Ace Hotel’s product quality score is a 3.7 out of 5 as rated by its users and customers.
Ace Hotel's Product Quality score was rated highest by customers who have used Ace Hotel's products/services for Less than 1 Year.
Ace Hotel's Product Quality score was rated 4.1 by Male customers on Comparably.
Ace Hotel's Product Quality score was rated 4.4 stars by customers who have used Ace Hotel's products/services for Less than 1 Year.
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Compared to its competitors, Ace Hotel's Product Quality score is rated right above Marriott, and is preceded by citizenM Hotel.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Ibis Technology | 4/5 |
![]() | citizenM Hotel | 3.8/5 |
![]() | Ace Hotel | 3.7/5 |
![]() | Marriott | 3.5/5 |
Ace Hotel has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Ace Hotel's ROI score was rated highest by customers who have used Ace Hotel's products/services for Less than 1 Year.
Ace Hotel's ROI score was rated 4.1 by Male customers on Comparably.
Ace Hotel's ROI score was rated 4.1 stars by customers who have used Ace Hotel's products/services for Less than 1 Year.
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Compared to its competitors, Ace Hotel's ROI score is rated right above citizenM Hotel.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Ace Hotel | 3.8/5 |
![]() | citizenM Hotel | 3.5/5 |
![]() | Marriott | 3.4/5 |
![]() | Ibis Technology | 2.5/5 |
Ace Hotel has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Ace Hotel's Customer Satisfaction score is rated right below Marriott.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Ibis Technology | 100% |
![]() | citizenM Hotel | 100% |
![]() | Marriott | 64% |
![]() | Ace Hotel | 60% |
Ace Hotel has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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Portland, OR United States of America
http://www.acehotel.com/
44 2076 139 800
Ace Hotel's Customer Service score was rated highest by customers who have used Ace Hotel's products/services for Less than 1 Year.
Ace Hotel's Customer Service score was rated 4.1 by Male customers on Comparably.
Ace Hotel's Customer Service score was rated 4.2 stars by customers who have used Ace Hotel's products/services for Less than 1 Year.
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Compared to its competitors, Ace Hotel's Customer Service score is rated right above Marriott, and is preceded by citizenM Hotel.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | citizenM Hotel | 4.2/5 |
![]() | Ace Hotel | 3.9/5 |
![]() | Marriott | 3.4/5 |
![]() | Ibis Technology | 2.5/5 |
Ace Hotel has a 4.3/5 stars for its overall company culture rated by their employees

Ace Hotel scored a 22 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Ace Hotel would recommend the brand to a friend. ENPS measures how likely Ace Hotel employees would recommend working at Ace Hotel to a friend.
| 54% | Promoters |
|---|---|
| 14% | Passive |
| 32% | Detractors |
| 47% | Promoters |
|---|---|
| 10% | Passive |
| 43% | Detractors |