

Alldata is the leading provider of OEM service and repair information to the professional automotive service and collision industries. Among its major competitors, ALLDATA is ranked in 3rd place for NPS while O'Reilly Auto Parts is 1st, and AutoZone is 2nd.
ALLDATA's Net Promoter Score (NPS) is a -60 with 20% Promoters, 0% Passives, and 80% Detractors. Net Promoter Score tracks whether ALLDATA's customers would recommend using the product based on a scale of -100 to 100.
| 20% | Promoters |
|---|---|
| 0% | Passives |
| 80% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2022 -100 | Jul 2022 | -100 |
Oct 2022 -100 | Oct 2022 | -100 |
Feb 2023 -100 | Feb 2023 | -100 |
May 2023 -50 | May 2023 | -50 |
Aug 2023 -60 | Aug 2023 | -60 |
ALLDATA is ranked third for NPS among its competitors. O'Reilly Auto Parts and AutoZone come in first and second.
![]() ALLDATA | ![]() AutoZone | ![]() O'Reilly Auto Parts | |
| Global Ranking | #- | #408 | #- |
| NPS | -60 | -6 | 7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $43.48B | $35.50B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ALLDATA's NPS was rated -100 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Compared to its competitors, ALLDATA's NPS is rated right below AutoZone.
| COMPANY | NPS Score | |
|---|---|---|
![]() | O'Reilly Auto Parts | 7 |
![]() | AutoZone | -6 |
![]() | ALLDATA | -60 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
31% of ALLDATA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ALLDATA's Customer Loyalty score was rated 10% by Caucasian customers on Comparably.
% who answered "Yes"
Compared to its competitors, ALLDATA's Customer Loyalty score is rated right below AutoZone.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | O'Reilly Auto Parts | 80% |
![]() | AutoZone | 77% |
![]() | ALLDATA | 31% |
ALLDATA has an overall Product Quality score of 2 out of 5 stars rated by its users and customers.
Sign Up to unlock ALLDATA's overall Product Quality score rated by its users and customers.
ALLDATA’s product quality score is a 2 out of 5 as rated by its users and customers.
ALLDATA's Product Quality score was rated highest by Caucasian customers.
ALLDATA's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Compared to its competitors, ALLDATA's Product Quality score is rated right below AutoZone.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | O'Reilly Auto Parts | 3.4/5 |
![]() | AutoZone | 3/5 |
![]() | ALLDATA | 2/5 |
ALLDATA has a value for money and ROI score of 1.9 out of 5 stars rated by its users and customers.
Sign Up to unlock ALLDATA's overall ROI score rated by its users and customers.
ALLDATA's ROI score was rated highest by Caucasian customers.
ALLDATA's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Compared to its competitors, ALLDATA's ROI score is rated right below AutoZone.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | O'Reilly Auto Parts | 3.2/5 |
![]() | AutoZone | 3/5 |
![]() | ALLDATA | 1.9/5 |
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ALLDATA's Customer Satisfaction score was rated highest by Caucasian customers.
ALLDATA's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Compared to its competitors, ALLDATA's Customer Satisfaction score is rated right below AutoZone.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | O'Reilly Auto Parts | 63% |
![]() | AutoZone | 51% |
![]() | ALLDATA | 0% |
ALLDATA has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
Sign Up to unlock ALLDATA's overall Customer Service score rated by its users and customers.
9650 West Taron Drive, Suite 100, Elk Grove, CA 95757
http://www.alldata.com/
(800)697-2533
ALLDATA's Customer Service score was rated highest by Caucasian customers.
ALLDATA's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Compared to its competitors, ALLDATA's Customer Service score is rated right below AutoZone.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | O'Reilly Auto Parts | 3.2/5 |
![]() | AutoZone | 2.9/5 |
![]() | ALLDATA | 1.8/5 |
ALLDATA has a 2.4/5 stars for its overall company culture rated by their employees

ALLDATA scored a -60 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of ALLDATA would recommend the brand to a friend. ENPS measures how likely ALLDATA employees would recommend working at ALLDATA to a friend.
| 20% | Promoters |
|---|---|
| 0% | Passive |
| 80% | Detractors |
| 20% | Promoters |
|---|---|
| 40% | Passive |
| 40% | Detractors |