-10
NPS
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American Apparel
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About American Apparel's Brand
Effortless basics and iconic fashion favorites for women, men and kids. Among its major competitors, American Apparel is ranked in 3rd place for NPS while H&M is 1st, and Gap Inc. is 2nd.Their current valuation is $6.21B
Brand at a Glance
68%
Customer Loyalty
3.7/5
Product Quality
3.2/5
Pricing
3.6/5
Customer Service
American Apparel Ranking
- #3 / 4 of its competitors
American Apparel NPS
American Apparel's Net Promoter Score (NPS) is a -10 with 41% Promoters, 8% Passives, and 51% Detractors. Net Promoter Score tracks whether American Apparel's customers would recommend using the product based on a scale of -100 to 100.
American Apparel Overall NPS
| 41% | Promoters |
|---|---|
| 8% | Passives |
| 51% | Detractors |
American Apparel NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 -12 | Sep 2023 | -12 |
Dec 2023 -8 | Dec 2023 | -8 |
Feb 2024 -7 | Feb 2024 | -7 |
Apr 2024 -11 | Apr 2024 | -11 |
May 2024 -15 | May 2024 | -15 |
Jun 2024 -12 | Jun 2024 | -12 |
Jul 2024 -10 | Jul 2024 | -10 |
Aug 2024 -4 | Aug 2024 | -4 |
Oct 2024 -4 | Oct 2024 | -4 |
Dec 2024 -6 | Dec 2024 | -6 |
Jan 2025 -8 | Jan 2025 | -8 |
Jun 2025 -10 | Jun 2025 | -10 |
How Other Brands Compare
American Apparel is ranked third for NPS among its competitors. H&M and Gap Inc. come in first and second, with Forever 21 coming in at #4. Among those competitors, it is the second most valued company behind H&M.
American Apparel |  Gap Inc. |  H&M |  Forever 21 | |
| Global Ranking | #- | #134 | #215 | #- |
| NPS | -10 | 7 | 19 | -11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $6.21B | $3.54B | $32.65B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
American Apparel NPS by Gender
American Apparel's NPS was rated 0 by Female customers on Comparably.
Female
0
American Apparel's NPS was rated by Female customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Male
N/A
American Apparel's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
American Apparel NPS by Usage
American Apparel's NPS was rated 20 points by customers who have used American Apparel's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 20 | 2 to 5 Years | 20 |
American Apparel NPS vs. Competitors
Compared to its competitors, American Apparel's NPS is rated right above Forever 21, and is preceded by Gap Inc..
| COMPANY | NPS Score | |
|---|---|---|
| H&M | 19 |
| Gap Inc. | 7 |
| American Apparel | -10 |
| Forever 21 | -11 |
American Apparel Customer Reviews
Out of the 2 American Apparel customer reviews 1 was positive and 1 was constructive. American Apparel customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
American Apparel Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of American Apparel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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American Apparel Customer Loyalty Score by Gender
American Apparel's Customer Loyalty score was rated 85 by Female customers on Comparably.
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Female
85%
Yes
Male
N/A
Yes
American Apparel Customer Loyalty Score by Usage
American Apparel's Customer Loyalty score was rated 82% by customers who have used American Apparel's products/services for 2 to 5 Years.
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American Apparel Customer Loyalty vs. Competitors
Compared to its competitors, American Apparel's Customer Loyalty score is rated right above Gap Inc., and is preceded by H&M.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| H&M | 77% |
| American Apparel | 68% |
| Gap Inc. | 66% |
| Forever 21 | 65% |
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American Apparel Product Quality
3.7/5
American Apparel has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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American Apparel Product Information
American Apparel’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Company Size
- 5,001-10,000 Employees
Industry
Fashion and Beauty
Retail
Quick Insights into American Apparel Product Quality
American Apparel's Product Quality score was rated highest by customers who have used American Apparel's products/services for 2 to 5 Years.
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Ranked American Apparel Product Quality the Highest
American Apparel Product Quality Score by Gender
American Apparel's Product Quality score was rated 4.1 by Female customers on Comparably.
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Female
4.1/5
Male
N/A
American Apparel Product Quality Score by Usage
American Apparel's Product Quality score was rated 4.1 stars by customers who have used American Apparel's products/services for 2 to 5 Years.
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American Apparel Product Quality vs. Competitors
Compared to its competitors, American Apparel's Product Quality score is rated right above Forever 21, and is preceded by Gap Inc..
| COMPANY | Product Quality Score | |
|---|---|---|
| H&M | 3.9/5 |
| Gap Inc. | 3.7/5 |
| American Apparel | 3.7/5 |
| Forever 21 | 3.3/5 |
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American Apparel Pricing
American Apparel ROI & Value For Money
3.2/5
American Apparel has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Quick Insights into American Apparel ROI
American Apparel's ROI score was rated highest by customers who have used American Apparel's products/services for 2 to 5 Years.
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Ranked American Apparel ROI the Highest
American Apparel ROI Score by Gender
American Apparel's ROI score was rated 3.3 by Female customers on Comparably.
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Female
3.3/5
Male
N/A
American Apparel ROI Score by Usage
American Apparel's ROI score was rated 3.5 stars by customers who have used American Apparel's products/services for 2 to 5 Years.
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American Apparel Pricing vs. Competitors
Compared to its competitors, American Apparel's ROI score is rated right above Forever 21, and is preceded by Gap Inc..
| COMPANY | Pricing Score | |
|---|---|---|
| H&M | 3.7/5 |
| Gap Inc. | 3.5/5 |
| American Apparel | 3.2/5 |
| Forever 21 | 3.2/5 |
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American Apparel Customer Satisfaction (CSAT)
American Apparel Customer Satisfaction (CSAT) Score
86 / 100
American Apparel has an overall Customer Satisfaction score of 86 rated by its users and customers.
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Very Satisfied
50%
Satisfied
36%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into American Apparel Customer Satisfaction
American Apparel's Customer Satisfaction score was rated highest by customers who have used American Apparel's products/services for 2 to 5 Years.
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Ranked American Apparel Customer Satisfaction the Highest
American Apparel Customer Satisfaction Score by Gender
American Apparel's Customer Satisfaction score was rated 100 by Female customers on Comparably.
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100 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
American Apparel Customer Satisfaction Score by Usage
American Apparel's Customer Satisfaction score was rated 100 points by customers who have used American Apparel's products/services for 2 to 5 Years.
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American Apparel Customer Satisfaction vs. Competitors
Compared to its competitors, American Apparel's Customer Satisfaction score is rated right above H&M.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| American Apparel | 86% |
| H&M | 78% |
| Gap Inc. | 72% |
| Forever 21 | 57% |
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American Apparel Customer Service
3.6/5
American Apparel has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About American Apparel's Customer Service
Address
747 Warehouse St, Los Angeles, CA 90021
Website
http://www.americanapparel.com/
American Apparel's Social Links
Quick Insights into American Apparel Customer Service
American Apparel's Customer Service score was rated highest by customers who have used American Apparel's products/services for 2 to 5 Years.
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Ranked American Apparel Customer Service the Highest
American Apparel Customer Service Score by Gender
American Apparel's Customer Service score was rated 3.7 by Female customers on Comparably.
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Female
3.7/5
Male
N/A
American Apparel Customer Service Score by Usage
American Apparel's Customer Service score was rated 4 stars by customers who have used American Apparel's products/services for 2 to 5 Years.
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American Apparel Customer Service vs. Competitors
Compared to its competitors, American Apparel's Customer Service score is rated right above Forever 21, and is preceded by Gap Inc..
| COMPANY | Customer Service Score | |
|---|---|---|
| H&M | 3.8/5 |
| Gap Inc. | 3.6/5 |
| American Apparel | 3.6/5 |
| Forever 21 | 3.1/5 |
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American Apparel as an Employer
3.0/5
American Apparel has a 3.0/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
American Apparel scored a -10 for Net Promoter Score and a -64 for Employee Net Promoter Score. NPS gauges how likely a customer of American Apparel would recommend the brand to a friend. ENPS measures how likely American Apparel employees would recommend working at American Apparel to a friend.
Net Promoter Score
-10
NPS Score
| 41% | Promoters |
|---|---|
| 8% | Passive |
| 51% | Detractors |
Employee Net Promoter Score
-64
eNPS Score
| 10% | Promoters |
|---|---|
| 16% | Passive |
| 74% | Detractors |
