-15
NPS
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American Red Cross
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About American Red Cross' Brand
The American Red Cross, a humanitarian organization, provides emergency assistance, disaster relief, and education inside the United States. Among its major competitors, American Red Cross is ranked in 3rd place for NPS while Oxfam America is 1st, and Marriott is 2nd.
Brand at a Glance
59%
Customer Loyalty
2.7/5
Product Quality
2.7/5
Pricing
2.7/5
Customer Service
American Red Cross Ranking
- #3 / 4 of its competitors
American Red Cross NPS
American Red Cross's Net Promoter Score (NPS) is a -15 with 37% Promoters, 11% Passives, and 52% Detractors. Net Promoter Score tracks whether American Red Cross's customers would recommend using the product based on a scale of -100 to 100.
American Red Cross Overall NPS
| 37% | Promoters |
|---|---|
| 11% | Passives |
| 52% | Detractors |
American Red Cross NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 -18 | Oct 2024 | -18 |
Jan 2025 -21 | Jan 2025 | -21 |
Feb 2025 -23 | Feb 2025 | -23 |
Mar 2025 -22 | Mar 2025 | -22 |
Apr 2025 -20 | Apr 2025 | -20 |
May 2025 -18 | May 2025 | -18 |
Jun 2025 -20 | Jun 2025 | -20 |
Jul 2025 -19 | Jul 2025 | -19 |
Sep 2025 -17 | Sep 2025 | -17 |
Oct 2025 -19 | Oct 2025 | -19 |
Nov 2025 -17 | Nov 2025 | -17 |
Dec 2025 -14 | Dec 2025 | -14 |
How Other Brands Compare
American Red Cross is ranked third for NPS among its competitors. Oxfam America and Marriott come in first and second, with GotoAID coming in at #4.
American Red Cross |  Marriott |  Oxfam America |  GotoAID | |
| Global Ranking | #- | #79 | #- | #- |
| NPS | -15 | 15 | 100 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $44.20B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
American Red Cross NPS by Gender
Female customers rated American Red Cross's NPS 30 points higher than Male customers.
Male
-14
American Red Cross's NPS was rated -14 by Male customers on Comparably.
33%
Promoters
20%
Passives
47%
Detractors
Female
16
American Red Cross's NPS was rated 16 by Female customers on Comparably.
54%
Promoters
8%
Passives
38%
Detractors
American Red Cross NPS by Ethnicity
American Red Cross's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -7 | Caucasian | -7 |
Other 20 | Other | 20 |
American Red Cross NPS by Age
American Red Cross's NPS was rated -28 points by customers ages 66+ on Comparably.
American Red Cross NPS by Usage
American Red Cross's NPS was rated the highest by customers who have used American Red Cross's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -14 | 2 to 5 Years | -14 |
Over 10 Years -18 | Over 10 Years | -18 |
American Red Cross NPS vs. Competitors
Compared to its competitors, American Red Cross's NPS is rated right below Marriott.
| COMPANY | NPS Score | |
|---|---|---|
| Oxfam America | 100 |
| Marriott | 15 |
| American Red Cross | -15 |
American Red Cross Customer Reviews
Out of the 4 American Red Cross customer reviews 3 were positive and 1 was constructive. American Red Cross customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
American Red Cross Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of American Red Cross users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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American Red Cross Customer Loyalty Score by Gender
Female customers rated American Red Cross's Customer Loyalty score 3% higher than Male customers.
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Male
76%
Yes
Female
79%
Yes
American Red Cross Customer Loyalty Score by Ethnicity
American Red Cross's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of American Red Cross.
76
out of 100
Caucasian
64
out of 100
Other
American Red Cross Customer Loyalty Score by Age
American Red Cross's Customer Loyalty score was rated 61% by customers ages 66+ on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 61% | 66+ | 61% |
American Red Cross Customer Loyalty Score by Usage
American Red Cross's Customer Loyalty score was rated the highest by customers who have used American Red Cross's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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American Red Cross Customer Loyalty vs. Competitors
Compared to its competitors, American Red Cross's Customer Loyalty score is rated right below Marriott.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Oxfam America | 100% |
| Marriott | 81% |
| American Red Cross | 59% |
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American Red Cross Product Quality
2.7/5
American Red Cross has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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American Red Cross Product Information
American Red Cross’s product quality score is a 2.7 out of 5 as rated by its users and customers.
- Website
- http://redcross.org
- Company Size
- 1-10 Employees
Industry
Tech
Non-Profit
Government & Legal
Healthcare
Quick Insights into American Red Cross Product Quality
American Red Cross's Product Quality score was rated highest by Other customers, and rated lowest by customers who have used American Red Cross's products/services for Over 10 Years.
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Ranked American Red Cross Product Quality the Highest
Ranked American Red Cross Product Quality the Lowest
American Red Cross Product Quality Score by Gender
Female customers rated American Red Cross's Product Quality score 0.4 stars higher than Male customers.
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Male
2.8/5
Female
3.2/5
American Red Cross Product Quality Score by Ethnicity
American Red Cross's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
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2
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Other 3.4 | Other | 3.4 |
American Red Cross Product Quality Score by Age
American Red Cross's Product Quality score was rated 2.2 stars by customers ages 66+ on Comparably.
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0
1
2
3
4
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| Summary | Age | Score |
|---|---|---|
66+ 2.2 | 66+ | 2.2 |
American Red Cross Product Quality Score by Usage
American Red Cross's Product Quality score was rated the highest by customers who have used American Red Cross's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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American Red Cross Product Quality vs. Competitors
Compared to its competitors, American Red Cross's Product Quality score is rated right below Marriott.
| COMPANY | Product Quality Score | |
|---|---|---|
| Oxfam America | 5/5 |
| Marriott | 3.5/5 |
| American Red Cross | 2.7/5 |
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American Red Cross Pricing
American Red Cross ROI & Value For Money
2.7/5
American Red Cross has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Quick Insights into American Red Cross ROI
American Red Cross's ROI score was rated highest by Other customers, and rated lowest by customers who have used American Red Cross's products/services for 2 to 5 Years.
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Ranked American Red Cross ROI the Highest
Ranked American Red Cross ROI the Lowest
American Red Cross ROI Score by Gender
Female customers rated American Red Cross's ROI score 0.4 stars higher than Male customers.
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Male
2.6/5
Female
3/5
American Red Cross ROI Score by Ethnicity
American Red Cross's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Other 3.2 | Other | 3.2 |
American Red Cross ROI Score by Age
American Red Cross's ROI score was rated 1.8 stars by customers ages 66+ on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.8 | 66+ | 1.8 |
American Red Cross ROI Score by Usage
American Red Cross's ROI score was rated the highest by customers who have used American Red Cross's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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American Red Cross Pricing vs. Competitors
Compared to its competitors, American Red Cross's ROI score is rated right below Marriott.
| COMPANY | Pricing Score | |
|---|---|---|
| Oxfam America | 5/5 |
| Marriott | 3.4/5 |
| American Red Cross | 2.7/5 |
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American Red Cross Customer Satisfaction (CSAT)
American Red Cross Customer Satisfaction (CSAT) Score
50 / 100
American Red Cross has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
23%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
32%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into American Red Cross Customer Satisfaction
American Red Cross's Customer Satisfaction score was rated highest by Female customers, and rated lowest by customers who have used American Red Cross's products/services for Over 10 Years.
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Ranked American Red Cross Customer Satisfaction the Highest
Ranked American Red Cross Customer Satisfaction the Lowest
American Red Cross Customer Satisfaction Score by Gender
Female customers rated American Red Cross's Customer Satisfaction score 15 points higher than Male customers.
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46 / 100
MaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 18% | |
Very Dissatisfied | 27% |
61 / 100
FemaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 8% | |
Very Dissatisfied | 31% |
American Red Cross Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
American Red Cross' Customer Satisfaction (CSAT) score was rated 54% according to Caucasian users and customers.
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54 / 100
Very Satisfied
39%
Satisfied
15%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
15%
Very Dissatisfied
23%
CSAT according to Other
American Red Cross' Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
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60 / 100
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
American Red Cross Customer Satisfaction Score by Age
American Red Cross's Customer Satisfaction score was rated 34 points by customers ages 66+ on Comparably.
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40
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80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 34% |
American Red Cross Customer Satisfaction Score by Usage
American Red Cross's Customer Satisfaction score was rated the highest by customers who have used American Red Cross's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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American Red Cross Customer Satisfaction vs. Competitors
Compared to its competitors, American Red Cross's Customer Satisfaction score is rated right below Marriott.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Oxfam America | 100% |
| Marriott | 64% |
| American Red Cross | 50% |
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American Red Cross Customer Service
2.7/5
American Red Cross has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About American Red Cross's Customer Service
Address
Washington, DC
Website
http://redcross.org
Phone Number
1-800-REDCROSS
Quick Insights into American Red Cross Customer Service
American Red Cross's Customer Service score was rated highest by Female customers, and rated lowest by customers who have used American Red Cross's products/services for 2 to 5 Years.
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Ranked American Red Cross Customer Service the Highest
Ranked American Red Cross Customer Service the Lowest
American Red Cross Customer Service Score by Gender
Female customers rated American Red Cross's Customer Service score 0.4 stars higher than Male customers.
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Male
2.7/5
Female
3.1/5
American Red Cross Customer Service Score by Ethnicity
American Red Cross's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
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100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Other 3.1 | Other | 3.1 |
American Red Cross Customer Service Score by Age
American Red Cross's Customer Service score was rated 2.1 stars by customers ages 66+ on Comparably.
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0
20
40
60
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| Summary | Age | Customer Service Score |
|---|---|---|
66+ 2.1 | 66+ | 2.1 |
American Red Cross Customer Service Score by Usage
American Red Cross's Customer Service score was rated the highest by customers who have used American Red Cross's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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American Red Cross Customer Service vs. Competitors
Compared to its competitors, American Red Cross's Customer Service score is rated right below Marriott.
| COMPANY | Customer Service Score | |
|---|---|---|
| Oxfam America | 5/5 |
| Marriott | 3.4/5 |
| American Red Cross | 2.7/5 |
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American Red Cross as an Employer
2.9/5
American Red Cross has a 2.9/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
American Red Cross scored a -15 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of American Red Cross would recommend the brand to a friend. ENPS measures how likely American Red Cross employees would recommend working at American Red Cross to a friend.
Net Promoter Score
-15
NPS Score
| 37% | Promoters |
|---|---|
| 11% | Passive |
| 52% | Detractors |
Employee Net Promoter Score
-24
eNPS Score
| 30% | Promoters |
|---|---|
| 16% | Passive |
| 54% | Detractors |
