-29
NPS
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Anheuser-Busch
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About Anheuser-Busch's Brand
Founded more than 165 years ago, Anheuser-Busch is one of America’s most iconic companies and the undisputed leader of the U.S. beer industry. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. Among its major competitors, Anheuser-Busch is ranked in 3rd place for NPS while Constellation Brands is 1st, and The Boston Beer Company is 2nd.Their current market cap is $128.81B
Brand at a Glance
68%
Customer Loyalty
2.4/5
Product Quality
2.4/5
Pricing
2.3/5
Customer Service
Anheuser-Busch Ranking
- #3 / 4 of its competitors
Anheuser-Busch NPS
Anheuser-Busch's Net Promoter Score (NPS) is a -29 with 33% Promoters, 5% Passives, and 62% Detractors. Net Promoter Score tracks whether Anheuser-Busch's customers would recommend using the product based on a scale of -100 to 100.
Anheuser-Busch Overall NPS
| 33% | Promoters |
|---|---|
| 5% | Passives |
| 62% | Detractors |
Anheuser-Busch NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 100 | Oct 2020 | 100 |
Feb 2021 100 | Feb 2021 | 100 |
Jul 2022 33 | Jul 2022 | 33 |
Jan 2023 50 | Jan 2023 | 50 |
Mar 2023 60 | Mar 2023 | 60 |
Apr 2023 -47 | Apr 2023 | -47 |
Aug 2023 -37 | Aug 2023 | -37 |
Oct 2023 -29 | Oct 2023 | -29 |
Dec 2023 -33 | Dec 2023 | -33 |
Sep 2024 -30 | Sep 2024 | -30 |
Jun 2025 -29 | Jun 2025 | -29 |
How Other Brands Compare
Anheuser-Busch is ranked third for NPS among its competitors. Constellation Brands and The Boston Beer Company come in first and second, with Pabst Brewing Co. coming in at #4. Among those competitors, it is the most valued company.
Anheuser-Busch |  Constellation Brands |  The Boston Beer Company |  Pabst Brewing Co. | |
| Global Ranking | #- | #472 | #- | #- |
| NPS | -29 | 40 | 32 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $128.81B | $43.31B | $11.23B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Anheuser-Busch NPS by Gender
Male customers rated Anheuser-Busch's NPS 16 points higher than Female customers.
Male
-34
Anheuser-Busch's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
-50
Anheuser-Busch's NPS was rated -50 by Female customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Anheuser-Busch NPS by Ethnicity
Anheuser-Busch's NPS was rated -50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
Anheuser-Busch NPS by Age
Anheuser-Busch's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Anheuser-Busch NPS by Usage
Anheuser-Busch's NPS was rated the highest by customers who have used Anheuser-Busch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years -100 | Over 10 Years | -100 |
Anheuser-Busch NPS vs. Competitors
Compared to its competitors, Anheuser-Busch's NPS is rated right below Pabst Brewing Co..
| COMPANY | NPS Score | |
|---|---|---|
| Constellation Brands | 40 |
| The Boston Beer Company | 32 |
| Pabst Brewing Co. | N/A |
| Anheuser-Busch | -29 |
Anheuser-Busch Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Anheuser-Busch users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Anheuser-Busch Customer Loyalty Score by Gender
Female customers rated Anheuser-Busch's Customer Loyalty score 8% higher than Male customers.
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Male
70%
Yes
Female
78%
Yes
Anheuser-Busch Customer Loyalty Score by Ethnicity
Anheuser-Busch's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
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78
out of 100
Caucasian
Anheuser-Busch Customer Loyalty Score by Age
Anheuser-Busch's Customer Loyalty score was rated 70% by customers ages 18-25 and customers ages 31-35 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
31-35 70% | 31-35 | 70% |
Anheuser-Busch Customer Loyalty Score by Usage
Anheuser-Busch's Customer Loyalty score was rated 70% by customers who have used Anheuser-Busch's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
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Anheuser-Busch Customer Loyalty vs. Competitors
Compared to its competitors, Anheuser-Busch's Customer Loyalty score is rated right above Pabst Brewing Co., and is preceded by Constellation Brands.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Boston Beer Company | 77% |
| Constellation Brands | 72% |
| Anheuser-Busch | 68% |
| Pabst Brewing Co. | N/A |
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Anheuser-Busch Product Quality
2.4/5
Anheuser-Busch has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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Anheuser-Busch Product Information
Anheuser-Busch’s product quality score is a 2.4 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
Consumer Goods
Quick Insights into Anheuser-Busch Product Quality
Anheuser-Busch's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Anheuser-Busch's products/services for Over 10 Years.
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Ranked Anheuser-Busch Product Quality the Highest
Ranked Anheuser-Busch Product Quality the Lowest
Anheuser-Busch Product Quality Score by Gender
Male customers rated Anheuser-Busch's Product Quality score 0.2 stars higher than Female customers.
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Male
1.8/5
Female
1.6/5
Anheuser-Busch Product Quality Score by Ethnicity
Anheuser-Busch's Product Quality score was rated 1.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Anheuser-Busch Product Quality Score by Age
Anheuser-Busch's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
31-35 1.5 | 31-35 | 1.5 |
Anheuser-Busch Product Quality Score by Usage
Anheuser-Busch's Product Quality score was rated the highest by customers who have used Anheuser-Busch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Anheuser-Busch Product Quality vs. Competitors
Compared to its competitors, Anheuser-Busch's Product Quality score is rated right above Pabst Brewing Co., and is preceded by The Boston Beer Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Constellation Brands | 4/5 |
| The Boston Beer Company | 3.9/5 |
| Anheuser-Busch | 2.4/5 |
| Pabst Brewing Co. | N/A |
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Anheuser-Busch Pricing
Anheuser-Busch ROI & Value For Money
2.4/5
Anheuser-Busch has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Quick Insights into Anheuser-Busch ROI
Anheuser-Busch's ROI score was rated highest by customers who have used Anheuser-Busch's products/services for 5 to 10 Years, and rated lowest by customers who have used Anheuser-Busch's products/services for Over 10 Years.
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Ranked Anheuser-Busch ROI the Highest
Ranked Anheuser-Busch ROI the Lowest
Anheuser-Busch ROI Score by Gender
Male customers rated Anheuser-Busch's ROI score 0.1 stars higher than Female customers.
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Male
1.6/5
Female
1.5/5
Anheuser-Busch ROI Score by Ethnicity
Anheuser-Busch's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Anheuser-Busch.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Anheuser-Busch ROI Score by Age
Anheuser-Busch's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Anheuser-Busch.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
31-35 1.5 | 31-35 | 1.5 |
Anheuser-Busch ROI Score by Usage
Anheuser-Busch's ROI score was rated the highest by customers who have used Anheuser-Busch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Anheuser-Busch Pricing vs. Competitors
Compared to its competitors, Anheuser-Busch's ROI score is rated right above Pabst Brewing Co., and is preceded by Constellation Brands.
| COMPANY | Pricing Score | |
|---|---|---|
| The Boston Beer Company | 4.1/5 |
| Constellation Brands | 4/5 |
| Anheuser-Busch | 2.4/5 |
| Pabst Brewing Co. | N/A |
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Anheuser-Busch Customer Satisfaction (CSAT)
Anheuser-Busch Customer Satisfaction (CSAT) Score
29 / 100
Anheuser-Busch has an overall Customer Satisfaction score of 29 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
24%
Satisfied
5%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
59%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Anheuser-Busch Customer Satisfaction
Anheuser-Busch's Customer Satisfaction score was rated highest by customers who have used Anheuser-Busch's products/services for 5 to 10 Years, and rated lowest by customers who have used Anheuser-Busch's products/services for Over 10 Years.
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Ranked Anheuser-Busch Customer Satisfaction the Highest
Ranked Anheuser-Busch Customer Satisfaction the Lowest
Anheuser-Busch Customer Satisfaction Score by Gender
Female customers rated Anheuser-Busch's Customer Satisfaction score 5 points higher than Male customers.
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20 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 80% |
25 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
Anheuser-Busch Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Anheuser-Busch's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
Anheuser-Busch Customer Satisfaction Score by Age
Anheuser-Busch's Customer Satisfaction score was rated 0 points by customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 0% |
Anheuser-Busch Customer Satisfaction Score by Usage
Anheuser-Busch's Customer Satisfaction score was rated the highest by customers who have used Anheuser-Busch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Anheuser-Busch Customer Satisfaction vs. Competitors
Compared to its competitors, Anheuser-Busch's Customer Satisfaction score is rated right above Pabst Brewing Co., and is preceded by Constellation Brands.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Boston Beer Company | 79% |
| Constellation Brands | 72% |
| Anheuser-Busch | 29% |
| Pabst Brewing Co. | 0% |
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Anheuser-Busch Customer Service
2.3/5
Anheuser-Busch has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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About Anheuser-Busch's Customer Service
Address
Saint Louis, MO 63118
Website
https://www.anheuser-busch.com/
Phone Number
321- 627-6111
Anheuser-Busch's Social Links
Quick Insights into Anheuser-Busch Customer Service
Anheuser-Busch's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Anheuser-Busch's products/services for Over 10 Years.
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Ranked Anheuser-Busch Customer Service the Highest
Ranked Anheuser-Busch Customer Service the Lowest
Anheuser-Busch Customer Service Score by Gender
Male customers rated Anheuser-Busch's Customer Service score 0.1 stars higher than Female customers.
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Male
1.6/5
Female
1.5/5
Anheuser-Busch Customer Service Score by Ethnicity
Anheuser-Busch's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Anheuser-Busch.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Anheuser-Busch Customer Service Score by Age
Anheuser-Busch's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
31-35 1.5 | 31-35 | 1.5 |
Anheuser-Busch Customer Service Score by Usage
Anheuser-Busch's Customer Service score was rated the highest by customers who have used Anheuser-Busch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Anheuser-Busch Customer Service vs. Competitors
Compared to its competitors, Anheuser-Busch's Customer Service score is rated right above Pabst Brewing Co., and is preceded by Constellation Brands.
| COMPANY | Customer Service Score | |
|---|---|---|
| The Boston Beer Company | 4.1/5 |
| Constellation Brands | 4/5 |
| Anheuser-Busch | 2.3/5 |
| Pabst Brewing Co. | N/A |
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Anheuser-Busch as an Employer
4.7/5
Anheuser-Busch has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Anheuser-Busch scored a -29 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Anheuser-Busch would recommend the brand to a friend. ENPS measures how likely Anheuser-Busch employees would recommend working at Anheuser-Busch to a friend.
Net Promoter Score
-29
NPS Score
| 33% | Promoters |
|---|---|
| 5% | Passive |
| 62% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
