-40
NPS
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Appalachian Wireless
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About Appalachian Wireless' Brand
Appalachian Wireless is Eastern Kentucky's leading provider of high quality telecommunications products and services since 1991. Among its major competitors, Appalachian Wireless is ranked in 3rd place for NPS while Verizon is 1st, and AT&T is 2nd.
Brand at a Glance
83%
Customer Loyalty
3/5
Product Quality
3/5
Pricing
3.7/5
Customer Service
Appalachian Wireless Ranking
- #3 / 3 of its competitors
Appalachian Wireless NPS
Appalachian Wireless's Net Promoter Score (NPS) is a -40 with 20% Promoters, 20% Passives, and 60% Detractors. Net Promoter Score tracks whether Appalachian Wireless's customers would recommend using the product based on a scale of -100 to 100.
Appalachian Wireless Overall NPS
| 20% | Promoters |
|---|---|
| 20% | Passives |
| 60% | Detractors |
Appalachian Wireless NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 0 | Apr 2022 | 0 |
Aug 2022 50 | Aug 2022 | 50 |
Mar 2023 0 | Mar 2023 | 0 |
Oct 2024 -25 | Oct 2024 | -25 |
Jul 2025 -40 | Jul 2025 | -40 |
How Other Brands Compare
Appalachian Wireless is ranked third for NPS among its competitors. Verizon and AT&T come in first and second.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Appalachian Wireless NPS vs. Competitors
Compared to its competitors, Appalachian Wireless's NPS is rated right below AT&T.
| COMPANY | NPS Score | |
|---|---|---|
 | Verizon | 1 |
 | AT&T | -18 |
| Appalachian Wireless | -40 |
Appalachian Wireless Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Appalachian Wireless users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Appalachian Wireless Customer Loyalty vs. Competitors
Compared to its competitors, Appalachian Wireless's Customer Loyalty score is rated right above Verizon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Appalachian Wireless | 83% |
| Verizon | 80% |
| AT&T | 77% |
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Appalachian Wireless Product Quality
3/5
Appalachian Wireless has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Appalachian Wireless Product Information
Appalachian Wireless’s product quality score is a 3 out of 5 as rated by its users and customers.
- Company Size
- 51-200 Employees
Industry
Tech
Hardware and Devices
Mobile App
Appalachian Wireless Product Quality vs. Competitors
Compared to its competitors, Appalachian Wireless's Product Quality score is rated right above AT&T, and is preceded by Verizon.
| COMPANY | Product Quality Score | |
|---|---|---|
| Verizon | 3.3/5 |
| Appalachian Wireless | 3/5 |
| AT&T | 2.9/5 |
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Appalachian Wireless Pricing
Appalachian Wireless ROI & Value For Money
3/5
Appalachian Wireless has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Appalachian Wireless Pricing vs. Competitors
Compared to its competitors, Appalachian Wireless's ROI score is rated right above AT&T, and is preceded by Verizon.
| COMPANY | Pricing Score | |
|---|---|---|
| Verizon | 3.1/5 |
| Appalachian Wireless | 3/5 |
| AT&T | 2.7/5 |
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Appalachian Wireless Customer Satisfaction (CSAT)
Appalachian Wireless Customer Satisfaction (CSAT) Score
50 / 100
Appalachian Wireless has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Appalachian Wireless Customer Satisfaction vs. Competitors
Compared to its competitors, Appalachian Wireless's Customer Satisfaction score is rated right above AT&T, and is preceded by Verizon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Verizon | 55% |
| Appalachian Wireless | 50% |
| AT&T | 44% |
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Appalachian Wireless Customer Service
3.7/5
Appalachian Wireless has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Appalachian Wireless's Customer Service
Address
101 Technology Trail, Ivel, KY
Website
http://www.appalachianwireless.com/
Phone Number
(800) 438-2355
Appalachian Wireless Customer Service vs. Competitors
Compared to its competitors, Appalachian Wireless's Customer Service score is rated right above Verizon.
| COMPANY | Customer Service Score | |
|---|---|---|
| Appalachian Wireless | 3.7/5 |
| Verizon | 3.2/5 |
| AT&T | 2.6/5 |
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Appalachian Wireless as an Employer
Consumer vs. Employees
Appalachian Wireless scored a -40 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Appalachian Wireless would recommend the brand to a friend. ENPS measures how likely Appalachian Wireless employees would recommend working at Appalachian Wireless to a friend.
Net Promoter Score
-40
NPS Score
| 20% | Promoters |
|---|---|
| 20% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
33
eNPS Score
| 33% | Promoters |
|---|---|
| 67% | Passive |
| 0% | Detractors |
