-20
NPS
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Ascena Retail Group
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About Ascena Retail Group's Brand
Among its major competitors, Ascena Retail Group is ranked in 5th place for NPS while Stitch Fix is 1st, and Pacsun is 2nd.Their current market cap is $6.05M
Brand at a Glance
77%
Customer Loyalty
3.5/5
Product Quality
2.8/5
Pricing
2.9/5
Customer Service
Ascena Retail Group CMO
Susan Rodgers
Susan Rodgers serves as the Chief Marketing Officer - Plus Fashion Segment of Ascena Retail Group, Inc.. Susan started at Ascena Retail Group, Inc. in April of 2018. Susan currently resides in the Columbus, Ohio Area.
Ascena Retail Group Ranking
- #4 / 4 of its competitors
Ascena Retail Group NPS
Ascena Retail Group's Net Promoter Score (NPS) is a -20 with 36% Promoters, 8% Passives, and 56% Detractors. Net Promoter Score tracks whether Ascena Retail Group's customers would recommend using the product based on a scale of -100 to 100.
Ascena Retail Group Overall NPS
| 36% | Promoters |
|---|---|
| 8% | Passives |
| 56% | Detractors |
Ascena Retail Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 -41 | Sep 2022 | -41 |
Oct 2022 -29 | Oct 2022 | -29 |
Mar 2023 -20 | Mar 2023 | -20 |
Aug 2023 -25 | Aug 2023 | -25 |
Sep 2023 -18 | Sep 2023 | -18 |
Oct 2023 -12 | Oct 2023 | -12 |
Nov 2023 -17 | Nov 2023 | -17 |
Dec 2023 -10 | Dec 2023 | -10 |
May 2024 -14 | May 2024 | -14 |
Sep 2024 -13 | Sep 2024 | -13 |
Oct 2024 -17 | Oct 2024 | -17 |
Jun 2025 -20 | Jun 2025 | -20 |
How Other Brands Compare
Ascena Retail Group is ranked #4 for NPS among its competitors. Stitch Fix and EXPRESS come in first and second, with DSW coming in at third. Among those competitors, it is the lowest valued company behind Stitch Fix.
Ascena Retail Group |  DSW |  Stitch Fix |  EXPRESS | |
| Global Ranking | #- | #281 | #645 | #- |
| NPS | -20 | -9 | 16 | -4 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $6.05M | $1.77B | $3.36B | $257.95M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ascena Retail Group NPS by Gender
Ascena Retail Group's NPS was rated -26 by Female customers on Comparably.
Female
-26
Ascena Retail Group's NPS was rated -26 by Female customers on Comparably.
37%
Promoters
0%
Passives
63%
Detractors
Male
N/A
Ascena Retail Group's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Ascena Retail Group NPS by Ethnicity
Ascena Retail Group's NPS was rated -14 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -14 | Caucasian | -14 |
Ascena Retail Group NPS by Age
Ascena Retail Group's NPS was rated -34 points by customers ages 56-60 on Comparably.
Ascena Retail Group NPS by Usage
Ascena Retail Group's NPS was rated the highest by customers who have used Ascena Retail Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years -60 | Over 10 Years | -60 |
Ascena Retail Group NPS vs. Competitors
Compared to its competitors, Ascena Retail Group's NPS is rated right below DSW.
| COMPANY | NPS Score | |
|---|---|---|
| Stitch Fix | 16 |
 | Pacsun | 12 |
 | Roman | N/A |
| EXPRESS | -4 |
| DSW | -9 |
| Ascena Retail Group | -20 |
Ascena Retail Group Customer Reviews
Out of the 4 Ascena Retail Group customer reviews 2 were positive and 2 were constructive. Ascena Retail Group customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Ascena Retail Group Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Ascena Retail Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Ascena Retail Group Customer Loyalty Score by Gender
Ascena Retail Group's Customer Loyalty score was rated 66 by Female customers on Comparably.
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Female
66%
Yes
Male
N/A
Yes
Ascena Retail Group Customer Loyalty Score by Ethnicity
Ascena Retail Group's Customer Loyalty score was rated 61% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ascena Retail Group.
61
out of 100
Caucasian
Ascena Retail Group Customer Loyalty Score by Age
Ascena Retail Group's Customer Loyalty score was rated 70% by customers ages 56-60 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Ascena Retail Group.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 70% | 56-60 | 70% |
Ascena Retail Group Customer Loyalty Score by Usage
Ascena Retail Group's Customer Loyalty score was rated the highest by customers who have used Ascena Retail Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Ascena Retail Group Customer Loyalty Score by Industry
Ascena Retail Group's Customer Loyalty score was rated 70% by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Ascena Retail Group Customer Loyalty vs. Competitors
Compared to its competitors, Ascena Retail Group's Customer Loyalty score is rated right above Pacsun.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ascena Retail Group | 77% |
| Pacsun | 76% |
| DSW | 75% |
| EXPRESS | 72% |
| Stitch Fix | 63% |
| Roman | N/A |
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Ascena Retail Group Product Quality
3.5/5
Ascena Retail Group has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Ascena Retail Group Product Information
Ascena Retail Group’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Ascena Retail Group's product the highest.
- Website
- http://www.ascenaretail.com
- Company Size
- 10,000+ Employees
Quick Insights into Ascena Retail Group Product Quality
Ascena Retail Group's Product Quality score was rated highest by customers who have used Ascena Retail Group's products/services for 5 to 10 Years, and rated lowest by customers who have used Ascena Retail Group's products/services for Over 10 Years.
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Ranked Ascena Retail Group Product Quality the Highest
Ranked Ascena Retail Group Product Quality the Lowest
Ascena Retail Group Product Quality Score by Gender
Ascena Retail Group's Product Quality score was rated 3.7 by Female customers on Comparably.
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Female
3.7/5
Male
N/A
Ascena Retail Group Product Quality Score by Ethnicity
Ascena Retail Group's Product Quality score was rated 3.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Ascena Retail Group.
0
1
2
3
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Ascena Retail Group Product Quality Score by Age
Ascena Retail Group's Product Quality score was rated 3.1 stars by customers ages 56-60 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 3.1 | 56-60 | 3.1 |
Ascena Retail Group Product Quality Score by Usage
Ascena Retail Group's Product Quality score was rated the highest by customers who have used Ascena Retail Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Ascena Retail Group Product Quality Score by Industry
Ascena Retail Group's Product Quality score was rated 4.6 stars by Education industry customers.
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Ascena Retail Group Product Quality vs. Competitors
Compared to its competitors, Ascena Retail Group's Product Quality score is rated right above DSW, and is preceded by EXPRESS.
| COMPANY | Product Quality Score | |
|---|---|---|
| Stitch Fix | 3.9/5 |
| Pacsun | 3.6/5 |
| EXPRESS | 3.6/5 |
| Ascena Retail Group | 3.5/5 |
| DSW | 3/5 |
| Roman | N/A |
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Ascena Retail Group Pricing
Ascena Retail Group ROI & Value For Money
2.8/5
Ascena Retail Group has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Ascena Retail Group Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.
Quick Insights into Ascena Retail Group ROI
Ascena Retail Group's ROI score was rated highest by customers who have used Ascena Retail Group's products/services for 5 to 10 Years, and rated lowest by customers who have used Ascena Retail Group's products/services for Over 10 Years.
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Ranked Ascena Retail Group ROI the Highest
Ranked Ascena Retail Group ROI the Lowest
Ascena Retail Group ROI Score by Gender
Ascena Retail Group's ROI score was rated 3.1 by Female customers on Comparably.
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Female
3.1/5
Male
N/A
Ascena Retail Group ROI Score by Ethnicity
Ascena Retail Group's ROI score was rated 3.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Ascena Retail Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Ascena Retail Group ROI Score by Age
Ascena Retail Group's ROI score was rated 2.3 stars by customers ages 56-60 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 2.3 | 56-60 | 2.3 |
Ascena Retail Group ROI Score by Usage
Ascena Retail Group's ROI score was rated the highest by customers who have used Ascena Retail Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Ascena Retail Group ROI Score by Industry
Ascena Retail Group's ROI score was rated 3 stars by Education industry customers.
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Ascena Retail Group Pricing vs. Competitors
Compared to its competitors, Ascena Retail Group's ROI score is rated right above Roman, and is preceded by DSW.
| COMPANY | Pricing Score | |
|---|---|---|
| Stitch Fix | 3.6/5 |
| EXPRESS | 3.4/5 |
| Pacsun | 3.2/5 |
| DSW | 3/5 |
| Ascena Retail Group | 2.8/5 |
| Roman | N/A |
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Ascena Retail Group Customer Satisfaction (CSAT)
Ascena Retail Group Customer Satisfaction (CSAT) Score
54 / 100
Ascena Retail Group has an overall Customer Satisfaction score of 54 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
54%
Satisfied
0%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
31%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ascena Retail Group Customer Satisfaction
Ascena Retail Group's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Ascena Retail Group Customer Satisfaction the Highest
Ascena Retail Group Customer Satisfaction Score by Gender
Ascena Retail Group's Customer Satisfaction score was rated 57 by Female customers on Comparably.
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57 / 100
FemaleVery Satisfied | 57% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 43% |
Ascena Retail Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ascena Retail Group's Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.
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57 / 100
Very Satisfied
57%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
43%
Ascena Retail Group Customer Satisfaction Score by Usage
Ascena Retail Group's Customer Satisfaction score was rated 25 points by customers who have used Ascena Retail Group's products/services for Over 10 Years.
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Ascena Retail Group Customer Satisfaction vs. Competitors
Compared to its competitors, Ascena Retail Group's Customer Satisfaction score is rated right above DSW, and is preceded by Pacsun.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Stitch Fix | 70% |
| EXPRESS | 69% |
| Pacsun | 67% |
| Ascena Retail Group | 54% |
| DSW | 47% |
| Roman | 0% |
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Ascena Retail Group Customer Service
2.9/5
Ascena Retail Group has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Ascena Retail Group's Customer Service
Website
http://www.ascenaretail.com
Quick Insights into Ascena Retail Group Customer Service
Ascena Retail Group's Customer Service score was rated highest by customers who have used Ascena Retail Group's products/services for 5 to 10 Years, and rated lowest by customers who have used Ascena Retail Group's products/services for Over 10 Years.
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Ranked Ascena Retail Group Customer Service the Highest
Ranked Ascena Retail Group Customer Service the Lowest
Ascena Retail Group Customer Service Score by Gender
Ascena Retail Group's Customer Service score was rated 2.9 by Female customers on Comparably.
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Female
2.9/5
Male
N/A
Ascena Retail Group Customer Service Score by Ethnicity
Ascena Retail Group's Customer Service score was rated 2.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Ascena Retail Group.
0
20
40
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80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Ascena Retail Group Customer Service Score by Age
Ascena Retail Group's Customer Service score was rated 2.5 stars by customers ages 56-60 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 2.5 | 56-60 | 2.5 |
Ascena Retail Group Customer Service Score by Usage
Ascena Retail Group's Customer Service score was rated the highest by customers who have used Ascena Retail Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Ascena Retail Group Customer Service Score by Industry
Ascena Retail Group's Customer Service score was rated 2.5 stars by Education industry customers.
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Ascena Retail Group Customer Service vs. Competitors
Compared to its competitors, Ascena Retail Group's Customer Service score is rated right above DSW, and is preceded by Pacsun.
| COMPANY | Customer Service Score | |
|---|---|---|
| Stitch Fix | 3.9/5 |
| EXPRESS | 3.5/5 |
| Pacsun | 3.3/5 |
| Ascena Retail Group | 2.9/5 |
| DSW | 2.8/5 |
| Roman | N/A |
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Ascena Retail Group as an Employer
2.6/5
Ascena Retail Group has a 2.6/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Ascena Retail Group scored a -20 for Net Promoter Score and a -27 for Employee Net Promoter Score. NPS gauges how likely a customer of Ascena Retail Group would recommend the brand to a friend. ENPS measures how likely Ascena Retail Group employees would recommend working at Ascena Retail Group to a friend.
Net Promoter Score
-20
NPS Score
| 36% | Promoters |
|---|---|
| 8% | Passive |
| 56% | Detractors |
Employee Net Promoter Score
-27
eNPS Score
| 28% | Promoters |
|---|---|
| 17% | Passive |
| 55% | Detractors |
