ASICS NPS & Customer Reviews

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ASICS

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ASICS

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About ASICS' Brand

Manufacturer of sports and leisure goods. Among its major competitors, ASICS is ranked in 2nd place for NPS while Nike is 1st, and Reebok is 3rd.Their current valuation is $3.35B

Brand at a Glance

82%

Customer Loyalty

4.3/5

Product Quality

4.1/5

Pricing

4.1/5

Customer Service

ASICS Ranking

^#2 / 4 of its competitors

ASICS NPS

ASICS's Net Promoter Score (NPS) is a 44 with 60% Promoters, 24% Passives, and 16% Detractors. Net Promoter Score tracks whether ASICS's customers would recommend using the product based on a scale of -100 to 100.

ASICS Overall NPS

NPS

60%	Promoters
24%	Passives
16%	Detractors

ASICS NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2024 46	Aug 2024	46
Sep 2024 48	Sep 2024	48
Oct 2024 45	Oct 2024	45
Jan 2025 39	Jan 2025	39
Feb 2025 38	Feb 2025	38
Mar 2025 37	Mar 2025	37
Apr 2025 38	Apr 2025	38
Jul 2025 38	Jul 2025	38
Aug 2025 40	Aug 2025	40
Sep 2025 40	Sep 2025	40
Oct 2025 41	Oct 2025	41
Jan 2026 44	Jan 2026	44

How Other Brands Compare

ASICS is ranked second for NPS among its competitors. Nike and Reebok come in first and third, with New Balance coming in at #4. Among those competitors, it is the second most valued company behind Nike.

	ASICS	Nike	Reebok	New Balance
Global Ranking	#-	#6	#530	#993
NPS	44	48	33	28
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$3.35B	$222.95B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

ASICS NPS by Gender

Male customers rated ASICS's NPS 6 points higher than Female customers.

Male

ASICS's NPS was rated 63 by Male customers on Comparably.

69%

Promoters

25%

Passives

Detractors

Female

ASICS's NPS was rated 57 by Female customers on Comparably.

71%

Promoters

15%

Passives

14%

Detractors

ASICS NPS by Ethnicity

ASICS's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 40	Caucasian	40
Hispanic or Latino 80	Hispanic or Latino	80
Asian or Pacific Islander 62	Asian or Pacific Islander	62
Other 100	Other	100

ASICS NPS by Age

ASICS's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

60%

40%

26-30

67%

33%

66+

75%

25%

ASICS NPS by Usage

ASICS's NPS was rated the highest by customers who have used ASICS's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 50	Less than 1 Year	50
2 to 5 Years 74	2 to 5 Years	74
Over 10 Years 40	Over 10 Years	40

ASICS NPS vs. Competitors

Compared to its competitors, ASICS's NPS is rated right above Reebok, and is preceded by Nike.

COMPANY		NPS Score
	Nike	48
	ASICS	44
	Reebok	33
	New Balance	28

ASICS Customer Reviews

Out of the 9 ASICS customer reviews 9 were positive and 0 were constructive. ASICS customer reviews reflect that all customers have a favorable experience using the products/services of the company.

ASICS Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of ASICS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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82%

18%

ASICS Customer Loyalty Score by Gender

Male customers rated ASICS's Customer Loyalty score 7% higher than Female customers.

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Male

94%

Yes

Female

87%

Yes

ASICS Customer Loyalty Score by Ethnicity

ASICS's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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100

out of 100

Caucasian

100

out of 100

Hispanic or Latino

out of 100

Asian or Pacific Islander

100

out of 100

Other

ASICS Customer Loyalty Score by Age

ASICS's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 91%	18-25	91%
26-30 100%	26-30	100%
66+ 100%	66+	100%

ASICS Customer Loyalty Score by Usage

ASICS's Customer Loyalty score was rated the highest by customers who have used ASICS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	85%
2 to 5 Years	100%
Over 10 Years	100%

ASICS Customer Loyalty Score by Industry

ASICS's Customer Loyalty score was rated 78% by Tech industry customers.

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Tech	78%

ASICS Customer Loyalty vs. Competitors

Compared to its competitors, ASICS's Customer Loyalty score is rated right above New Balance, and is preceded by Nike.

COMPANY		Customer Loyalty Score
	Nike	83%
	ASICS	82%
	New Balance	79%
	Reebok	78%

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ASICS Product Quality

4.3/5

ASICS has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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ASICS Product Information

ASICS’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated ASICS's product the highest.

Website: www.asics.co.jp

Company Size: 5,001-10,000 Employees

Quick Insights into ASICS Product Quality

ASICS's Product Quality score was rated highest by customers ages 26-30, and rated lowest by Female customers.

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Ranked ASICS Product Quality the Highest

26-30	5
2 to 5 Years	4.7
Caucasian	4.6

Ranked ASICS Product Quality the Lowest

Less than 1 Year	4.4
18-25	4.2
Female	4.2

ASICS Product Quality Score by Gender

Male customers rated ASICS's Product Quality score 0.3 stars higher than Female customers.

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Male

4.5/5

Female

4.2/5

ASICS Product Quality Score by Ethnicity

ASICS's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.6	Caucasian	4.6
Hispanic or Latino 4.6	Hispanic or Latino	4.6
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 4.6	Other	4.6

ASICS Product Quality Score by Age

ASICS's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 5	26-30	5
66+ 4.7	66+	4.7

ASICS Product Quality Score by Usage

ASICS's Product Quality score was rated the highest by customers who have used ASICS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4.4
2 to 5 Years	4.7
Over 10 Years	4.6

ASICS Product Quality Score by Industry

ASICS's Product Quality score was rated 3.9 stars by Tech industry customers.

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Tech	3.9

ASICS Product Quality vs. Competitors

Compared to its competitors, ASICS's Product Quality score is rated right above Reebok, and is preceded by Nike.

COMPANY		Product Quality Score
	Nike	4.3/5
	ASICS	4.3/5
	Reebok	4/5
	New Balance	3.9/5

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ASICS Pricing

ASICS ROI & Value For Money

4.1/5

ASICS has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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ASICS Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into ASICS ROI

ASICS's ROI score was rated highest by Caucasian customers, and rated lowest by Other customers.

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Ranked ASICS ROI the Highest

Caucasian	4.7
2 to 5 Years	4.6
26-30	4.6

Ranked ASICS ROI the Lowest

Less than 1 Year	4.1
18-25	4
Other	4

ASICS ROI Score by Gender

ASICS's ROI score was rated 4.3 by both Female and Male customers on Comparably.

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Male

4.3/5

Female

4.3/5

ASICS ROI Score by Ethnicity

ASICS's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.7	Caucasian	4.7
Hispanic or Latino 4.5	Hispanic or Latino	4.5
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5
Other 4	Other	4

ASICS ROI Score by Age

ASICS's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 4	18-25	4
26-30 4.6	26-30	4.6
66+ 4.5	66+	4.5

ASICS ROI Score by Usage

ASICS's ROI score was rated the highest by customers who have used ASICS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4.1
2 to 5 Years	4.6
Over 10 Years	4.3

ASICS ROI Score by Industry

ASICS's ROI score was rated 3.4 stars by Tech industry customers.

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Tech	3.4

ASICS Pricing vs. Competitors

Compared to its competitors, ASICS's ROI score is rated right above Nike.

COMPANY		Pricing Score
	ASICS	4.1/5
	Nike	3.9/5
	Reebok	3.9/5
	New Balance	3.7/5

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ASICS Customer Satisfaction (CSAT)

ASICS Customer Satisfaction (CSAT) Score

82 / 100

ASICS has an overall Customer Satisfaction score of 82 rated by its users and customers.

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Very Satisfied	48%
Satisfied	34%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	2%
Very Dissatisfied	0%

Very Satisfied

48%

Satisfied

34%

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into ASICS Customer Satisfaction

ASICS's Customer Satisfaction score was rated highest by customers who have used ASICS's products/services for 2 to 5 Years, and rated lowest by Female customers.

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Ranked ASICS Customer Satisfaction the Highest

2 to 5 Years	100%
26-30	100%
Caucasian	100%

Ranked ASICS Customer Satisfaction the Lowest

Over 10 Years	80%
66+	75%
Female	71%

ASICS Customer Satisfaction Score by Gender

Male customers rated ASICS's Customer Satisfaction score 23 points higher than Female customers.

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94 / 100

Male

	Very Satisfied	56%
	Satisfied	38%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	0%
	Very Dissatisfied	0%

71 / 100

Female

	Very Satisfied	57%
	Satisfied	14%
	Neither Satisfied nor Dissatisfied	29%
	Dissatisfied	0%
	Very Dissatisfied	0%

ASICS Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

ASICS' Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100

Very Satisfied	80%
Satisfied	20%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

80%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

ASICS' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	60%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

60%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

ASICS' Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.

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87 / 100

Very Satisfied	63%
Satisfied	24%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

63%

Satisfied

24%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

CSAT according to Other

ASICS' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

ASICS Customer Satisfaction Score by Age

ASICS's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

90%

26-30

100%

66+

75%

ASICS Customer Satisfaction Score by Usage

ASICS's Customer Satisfaction score was rated the highest by customers who have used ASICS's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	83
2 to 5 Years	100
Over 10 Years	80

ASICS Customer Satisfaction Score by Industry

ASICS's Customer Satisfaction score was rated 75 points by Tech industry customers.

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	"title": "ASICS Customer Satisfaction Score by Industry",
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			"label": "Tech",
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Tech	75

ASICS Customer Satisfaction vs. Competitors

Compared to its competitors, ASICS's Customer Satisfaction score is rated right above Reebok, and is preceded by Nike.

COMPANY		Customer Satisfaction (CSAT) Score
	Nike	86%
	ASICS	82%
	Reebok	79%
	New Balance	77%

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ASICS Customer Service

4.1/5

ASICS has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About ASICS's Customer Service

Address

650-8555

Website

www.asics.co.jp

Phone Number

Quick Insights into ASICS Customer Service

ASICS's Customer Service score was rated highest by customers who have used ASICS's products/services for 2 to 5 Years, and rated lowest by customers who have used ASICS's products/services for Less than 1 Year.

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Ranked ASICS Customer Service the Highest

2 to 5 Years	4.6
26-30	4.6
Caucasian	4.6

Ranked ASICS Customer Service the Lowest

Other	4.1
18-25	4
Less than 1 Year	4

ASICS Customer Service Score by Gender

Female customers rated ASICS's Customer Service score 0.3 stars higher than Male customers.

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Male

4.2/5

Female

4.5/5

ASICS Customer Service Score by Ethnicity

ASICS's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.6	Caucasian	4.6
Hispanic or Latino 4.4	Hispanic or Latino	4.4
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5
Other 4.1	Other	4.1

ASICS Customer Service Score by Age

ASICS's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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100

Summary	Age	Customer Service Score
18-25 4	18-25	4
26-30 4.6	26-30	4.6
66+ 4.4	66+	4.4

ASICS Customer Service Score by Usage

ASICS's Customer Service score was rated the highest by customers who have used ASICS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4
2 to 5 Years	4.6
Over 10 Years	4.2

ASICS Customer Service Score by Industry

ASICS's Customer Service score was rated 3.4 stars by Tech industry customers.

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Tech	3.4

ASICS Customer Service vs. Competitors

Compared to its competitors, ASICS's Customer Service score is rated right above Reebok, and is preceded by Nike.

COMPANY		Customer Service Score
	Nike	4.1/5
	ASICS	4.1/5
	Reebok	3.9/5
	New Balance	3.8/5

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ASICS as an Employer

4.6/5

ASICS has a 4.6/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of ASICS

Motoi Oyama

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

ASICS scored a 44 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of ASICS would recommend the brand to a friend. ENPS measures how likely ASICS employees would recommend working at ASICS to a friend.

Net Promoter Score

NPS Score

60%	Promoters
24%	Passive
16%	Detractors

Employee Net Promoter Score

eNPS Score

50%	Promoters
33%	Passive
17%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail