37
NPS
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Associated Banc-Corp
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About Associated Banc-Corp's Brand
Among its major competitors, Associated Banc-Corp is ranked in 1st place for NPS while Standard Chartered is 2nd, and Citizens National Bank is 3rd.Their current market cap is $3.27B
Brand at a Glance
91%
Customer Loyalty
3.8/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Associated Banc-Corp Ranking
- #1 / 4 of its competitors
Associated Banc-Corp NPS
Associated Banc-Corp's Net Promoter Score (NPS) is a 37 with 62% Promoters, 13% Passives, and 25% Detractors. Net Promoter Score tracks whether Associated Banc-Corp's customers would recommend using the product based on a scale of -100 to 100.
Associated Banc-Corp Overall NPS
| 62% | Promoters |
|---|---|
| 13% | Passives |
| 25% | Detractors |
Associated Banc-Corp NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 100 | May 2021 | 100 |
Nov 2021 100 | Nov 2021 | 100 |
Dec 2021 33 | Dec 2021 | 33 |
Jan 2022 50 | Jan 2022 | 50 |
Feb 2022 60 | Feb 2022 | 60 |
May 2022 49 | May 2022 | 49 |
Jul 2022 57 | Jul 2022 | 57 |
Feb 2023 37 | Feb 2023 | 37 |
How Other Brands Compare
Associated Banc-Corp is ranked first for NPS among its competitors. Standard Chartered and Norwood Financial Corp. come in second and third, with Waterstone Financial coming in at #4. Among those competitors, it is the second most valued company behind Standard Chartered.
Associated Banc-Corp |  Standard Chartered |  Waterstone Financial |  Norwood Financial Corp. | |
| Global Ranking | #- | #918 | #- | #- |
| NPS | 37 | 32 | - | - |
| Valuation Updated every 24 hours for public companies | $3.27B | $15.81B | $518.93M | $232.23M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Associated Banc-Corp NPS by Age
Associated Banc-Corp's NPS was rated 0 points by customers ages 66+ on Comparably.
Associated Banc-Corp NPS by Usage
Associated Banc-Corp's NPS was rated 0 points by customers who have used Associated Banc-Corp's products/services for Over 10 Years.
-100
-50
0
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100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 0 | Over 10 Years | 0 |
Associated Banc-Corp NPS vs. Competitors
Compared to its competitors, Associated Banc-Corp's NPS is rated right above Standard Chartered.
| COMPANY | NPS Score | |
|---|---|---|
| Associated Banc-Corp | 37 |
| Standard Chartered | 32 |
 | Citizens National Bank | 14 |
| Clifton Bancorp | N/A |
| Waterstone Financial | N/A |
 | Johnson Financial Group | -20 |
Associated Banc-Corp Customer Reviews
Out of the 2 Associated Banc-Corp customer reviews 1 was positive and 1 was constructive. Associated Banc-Corp customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Associated Banc-Corp Customer Loyalty
91%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
91% of Associated Banc-Corp users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Associated Banc-Corp Customer Loyalty Score by Age
Associated Banc-Corp's Customer Loyalty score was rated 100% by customers ages 66+ on Comparably.
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| Summary | Age | Score |
|---|---|---|
66+ 100% | 66+ | 100% |
Associated Banc-Corp Customer Loyalty Score by Usage
Associated Banc-Corp's Customer Loyalty score was rated 100% by customers who have used Associated Banc-Corp's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Associated Banc-Corp Customer Loyalty vs. Competitors
Compared to its competitors, Associated Banc-Corp's Customer Loyalty score is rated right above Citizens National Bank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Associated Banc-Corp | 91% |
| Citizens National Bank | 83% |
| Standard Chartered | 81% |
| Johnson Financial Group | 42% |
| Clifton Bancorp | N/A |
| Waterstone Financial | N/A |
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Associated Banc-Corp Product Quality
3.8/5
Associated Banc-Corp has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Associated Banc-Corp Product Information
Associated Banc-Corp’s product quality score is a 3.8 out of 5 as rated by its users and customers.
Quick Insights into Associated Banc-Corp Product Quality
Associated Banc-Corp's Product Quality score was rated highest by customers ages 66+.
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Ranked Associated Banc-Corp Product Quality the Highest
Associated Banc-Corp Product Quality Score by Age
Associated Banc-Corp's Product Quality score was rated 3.4 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Associated Banc-Corp.
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| Summary | Age | Score |
|---|---|---|
66+ 3.4 | 66+ | 3.4 |
Associated Banc-Corp Product Quality Score by Usage
Associated Banc-Corp's Product Quality score was rated 3.4 stars by customers who have used Associated Banc-Corp's products/services for Over 10 Years.
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Associated Banc-Corp Product Quality vs. Competitors
Compared to its competitors, Associated Banc-Corp's Product Quality score is rated right above Citizens National Bank, and is preceded by Standard Chartered.
| COMPANY | Product Quality Score | |
|---|---|---|
| Standard Chartered | 3.9/5 |
| Associated Banc-Corp | 3.8/5 |
| Citizens National Bank | 3.7/5 |
| Johnson Financial Group | 3/5 |
| Clifton Bancorp | N/A |
| Waterstone Financial | N/A |
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Associated Banc-Corp Pricing
Associated Banc-Corp ROI & Value For Money
3.6/5
Associated Banc-Corp has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Associated Banc-Corp ROI
Associated Banc-Corp's ROI score was rated highest by customers ages 66+.
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Ranked Associated Banc-Corp ROI the Highest
Associated Banc-Corp ROI Score by Age
Associated Banc-Corp's ROI score was rated 3.1 stars by customers ages 66+ on Comparably.
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| Summary | Age | Score |
|---|---|---|
66+ 3.1 | 66+ | 3.1 |
Associated Banc-Corp ROI Score by Usage
Associated Banc-Corp's ROI score was rated 3.1 stars by customers who have used Associated Banc-Corp's products/services for Over 10 Years.
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Associated Banc-Corp Pricing vs. Competitors
Compared to its competitors, Associated Banc-Corp's ROI score is rated right above Johnson Financial Group, and is preceded by Citizens National Bank.
| COMPANY | Pricing Score | |
|---|---|---|
| Standard Chartered | 3.8/5 |
| Citizens National Bank | 3.7/5 |
| Associated Banc-Corp | 3.6/5 |
| Johnson Financial Group | 3.4/5 |
| Clifton Bancorp | N/A |
| Waterstone Financial | N/A |
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Associated Banc-Corp Customer Satisfaction (CSAT)
Associated Banc-Corp Customer Satisfaction (CSAT) Score
57 / 100
Associated Banc-Corp has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Very Satisfied
57%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
43%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Associated Banc-Corp Customer Satisfaction vs. Competitors
Compared to its competitors, Associated Banc-Corp's Customer Satisfaction score is rated right above Citizens National Bank, and is preceded by Standard Chartered.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Standard Chartered | 83% |
| Associated Banc-Corp | 57% |
| Citizens National Bank | 53% |
| Johnson Financial Group | 25% |
| Clifton Bancorp | 0% |
| Waterstone Financial | 0% |
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Associated Banc-Corp Customer Service
3.7/5
Associated Banc-Corp has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Associated Banc-Corp's Customer Service
Website
http://www.associatedbank.com
Quick Insights into Associated Banc-Corp Customer Service
Associated Banc-Corp's Customer Service score was rated highest by customers ages 66+.
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Ranked Associated Banc-Corp Customer Service the Highest
Associated Banc-Corp Customer Service Score by Age
Associated Banc-Corp's Customer Service score was rated 3.2 stars by customers ages 66+ on Comparably.
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| Summary | Age | Customer Service Score |
|---|---|---|
66+ 3.2 | 66+ | 3.2 |
Associated Banc-Corp Customer Service Score by Usage
Associated Banc-Corp's Customer Service score was rated 3.2 stars by customers who have used Associated Banc-Corp's products/services for Over 10 Years.
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Associated Banc-Corp Customer Service vs. Competitors
Compared to its competitors, Associated Banc-Corp's Customer Service score is rated right above Johnson Financial Group, and is preceded by Citizens National Bank.
| COMPANY | Customer Service Score | |
|---|---|---|
| Standard Chartered | 3.9/5 |
| Citizens National Bank | 3.7/5 |
| Associated Banc-Corp | 3.7/5 |
| Johnson Financial Group | 3.3/5 |
| Clifton Bancorp | N/A |
| Waterstone Financial | N/A |
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Associated Banc-Corp as an Employer
3.2/5
Associated Banc-Corp has a 3.2/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Associated Banc-Corp scored a 37 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of Associated Banc-Corp would recommend the brand to a friend. ENPS measures how likely Associated Banc-Corp employees would recommend working at Associated Banc-Corp to a friend.
Net Promoter Score
37
NPS Score
| 62% | Promoters |
|---|---|
| 13% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 55% | Promoters |
|---|---|
| 9% | Passive |
| 36% | Detractors |
