-46
NPS
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Avantor
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About Avantor's Brand
Avantor is a leading global provider of mission-critical products and services to customers in the biopharma, healthcare, education & government, and advanced technologies & applied materials industries. We operate in more than 30 countries and deliver an extensive portfolio of products and services. Among its major competitors, Avantor is ranked in 5th place for NPS while Merck is 1st, and Thermo Fisher Scientific is 2nd.
Brand at a Glance
66%
Customer Loyalty
3.2/5
Product Quality
3.1/5
Pricing
3.2/5
Customer Service
Avantor Ranking
- #4 / 4 of its competitors
Avantor NPS
Avantor's Net Promoter Score (NPS) is a -46 with 23% Promoters, 8% Passives, and 69% Detractors. Net Promoter Score tracks whether Avantor's customers would recommend using the product based on a scale of -100 to 100.
Avantor Overall NPS
| 23% | Promoters |
|---|---|
| 8% | Passives |
| 69% | Detractors |
Avantor NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 -100 | Jun 2023 | -100 |
Sep 2023 -100 | Sep 2023 | -100 |
Nov 2023 -50 | Nov 2023 | -50 |
Feb 2024 -40 | Feb 2024 | -40 |
Apr 2024 -17 | Apr 2024 | -17 |
Oct 2024 -29 | Oct 2024 | -29 |
Nov 2024 -13 | Nov 2024 | -13 |
Mar 2025 -30 | Mar 2025 | -30 |
May 2025 -36 | May 2025 | -36 |
Jul 2025 -46 | Jul 2025 | -46 |
How Other Brands Compare
Avantor is ranked #4 for NPS among its competitors. Merck and Thermo Fisher Scientific come in first and second, with Agilent Technologies coming in at third.
Avantor |  Merck |  Thermo Fisher Scientific |  Agilent Technologies | |
| Global Ranking | #- | #330 | #667 | #- |
| NPS | -46 | 35 | 20 | 17 |
| Valuation Updated every 24 hours for public companies | - | $196.60B | $188.21B | $38.95B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Avantor NPS by Gender
Avantor's NPS was rated -34 by Male customers on Comparably.
Male
-34
Avantor's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
N/A
Avantor's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Avantor NPS vs. Competitors
Compared to its competitors, Avantor's NPS is rated right below Agilent Technologies.
| COMPANY | NPS Score | |
|---|---|---|
| Merck | 35 |
| Thermo Fisher Scientific | 20 |
 | Bio-Rad Laboratories | 20 |
| Agilent Technologies | 17 |
| Avantor | -46 |
Avantor Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Avantor users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Avantor Customer Loyalty Score by Gender
Avantor's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
Avantor Customer Loyalty vs. Competitors
Compared to its competitors, Avantor's Customer Loyalty score is rated right below Bio-Rad Laboratories.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Agilent Technologies | 81% |
| Merck | 80% |
| Thermo Fisher Scientific | 79% |
| Bio-Rad Laboratories | 76% |
| Avantor | 66% |
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Avantor Product Quality
3.2/5
Avantor has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Avantor Product Information
Avantor’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
Biotech and Pharmaceuticals
Quick Insights into Avantor Product Quality
Avantor's Product Quality score was rated highest by Male customers.
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Ranked Avantor Product Quality the Highest
Avantor Product Quality Score by Gender
Avantor's Product Quality score was rated 3.3 by Male customers on Comparably.
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Male
3.3/5
Female
N/A
Avantor Product Quality vs. Competitors
Compared to its competitors, Avantor's Product Quality score is rated right below Bio-Rad Laboratories.
| COMPANY | Product Quality Score | |
|---|---|---|
| Merck | 4/5 |
| Agilent Technologies | 4/5 |
| Thermo Fisher Scientific | 3.9/5 |
| Bio-Rad Laboratories | 3.7/5 |
| Avantor | 3.2/5 |
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Avantor Pricing
Avantor ROI & Value For Money
3.1/5
Avantor has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Avantor ROI
Avantor's ROI score was rated highest by Male customers.
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Ranked Avantor ROI the Highest
Avantor ROI Score by Gender
Avantor's ROI score was rated 3.1 by Male customers on Comparably.
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Male
3.1/5
Female
N/A
Avantor Pricing vs. Competitors
Compared to its competitors, Avantor's ROI score is rated right below Bio-Rad Laboratories.
| COMPANY | Pricing Score | |
|---|---|---|
| Merck | 4/5 |
| Agilent Technologies | 4/5 |
| Thermo Fisher Scientific | 3.8/5 |
| Bio-Rad Laboratories | 3.5/5 |
| Avantor | 3.1/5 |
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Avantor Customer Satisfaction (CSAT)
Avantor Customer Satisfaction (CSAT) Score
44 / 100
Avantor has an overall Customer Satisfaction score of 44 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
22%
Satisfied
22%
Neither Satisfied nor Dissatisfied
45%
Dissatisfied
0%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Avantor Customer Satisfaction
Avantor's Customer Satisfaction score was rated highest by Male customers.
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Ranked Avantor Customer Satisfaction the Highest
Avantor Customer Satisfaction Score by Gender
Avantor's Customer Satisfaction score was rated 33 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Avantor.
33 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 67% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Avantor Customer Satisfaction vs. Competitors
Compared to its competitors, Avantor's Customer Satisfaction score is rated right below Bio-Rad Laboratories.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Merck | 79% |
| Thermo Fisher Scientific | 74% |
| Agilent Technologies | 74% |
| Bio-Rad Laboratories | 60% |
| Avantor | 44% |
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Avantor Customer Service
3.2/5
Avantor has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Avantor's Customer Service
Address
100 Matsonford Rd #200, Norristown, PA 19087
Website
https://www.avantorsciences.com
Phone Number
+1855-282-6867
Avantor's Social Links
Quick Insights into Avantor Customer Service
Avantor's Customer Service score was rated highest by Male customers.
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Ranked Avantor Customer Service the Highest
Avantor Customer Service Score by Gender
Avantor's Customer Service score was rated 3.3 by Male customers on Comparably.
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Male
3.3/5
Female
N/A
Avantor Customer Service vs. Competitors
Compared to its competitors, Avantor's Customer Service score is rated right below Bio-Rad Laboratories.
| COMPANY | Customer Service Score | |
|---|---|---|
| Merck | 4.2/5 |
| Agilent Technologies | 4.1/5 |
| Thermo Fisher Scientific | 3.8/5 |
| Bio-Rad Laboratories | 3.5/5 |
| Avantor | 3.2/5 |
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Avantor as an Employer
2.2/5
Avantor has a 2.2/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Avantor scored a -46 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of Avantor would recommend the brand to a friend. ENPS measures how likely Avantor employees would recommend working at Avantor to a friend.
Net Promoter Score
-46
NPS Score
| 23% | Promoters |
|---|---|
| 8% | Passive |
| 69% | Detractors |
Employee Net Promoter Score
-51
eNPS Score
| 17% | Promoters |
|---|---|
| 15% | Passive |
| 68% | Detractors |
