20
NPS
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Bio-Rad Laboratories
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About Bio-Rad Laboratories' Brand
Bio-Rad has a strong 70-year legacy and a commitment to pushing the boundaries of science and helping people everywhere live longer, healthier lives. This mission is something we all work towards each day, and it guides our work and energizes our teams around the globe. Among its major competitors, Bio-Rad Laboratories is ranked in 3rd place for NPS while Roche is 1st, and Danaher is 2nd.Their current market cap is $11.00B
Brand at a Glance
76%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
Bio-Rad Laboratories Ranking
- #3 / 4 of its competitors
Bio-Rad Laboratories NPS
Bio-Rad Laboratories's Net Promoter Score (NPS) is a 20 with 51% Promoters, 18% Passives, and 31% Detractors. Net Promoter Score tracks whether Bio-Rad Laboratories's customers would recommend using the product based on a scale of -100 to 100.
Bio-Rad Laboratories Overall NPS
| 51% | Promoters |
|---|---|
| 18% | Passives |
| 31% | Detractors |
Bio-Rad Laboratories NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 25 | Apr 2023 | 25 |
May 2023 25 | May 2023 | 25 |
Jun 2023 26 | Jun 2023 | 26 |
Jul 2023 28 | Jul 2023 | 28 |
Aug 2023 27 | Aug 2023 | 27 |
Sep 2023 27 | Sep 2023 | 27 |
Oct 2023 26 | Oct 2023 | 26 |
Apr 2024 26 | Apr 2024 | 26 |
Oct 2024 25 | Oct 2024 | 25 |
Mar 2025 25 | Mar 2025 | 25 |
Jul 2025 22 | Jul 2025 | 22 |
Dec 2025 20 | Dec 2025 | 20 |
How Other Brands Compare
Bio-Rad Laboratories is ranked third for NPS among its competitors. Roche and Danaher come in first and second, with Agilent Technologies coming in at #4. Among those competitors, it is the third most valued company behind Danaher.
Bio-Rad Laboratories |  Roche |  Danaher |  Agilent Technologies | |
| Global Ranking | #- | #332 | #- | #- |
| NPS | 20 | 34 | 24 | 17 |
| Valuation Updated every 24 hours for public companies | $11.00B | $3.55B | $164.27B | $38.95B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bio-Rad Laboratories NPS by Gender
Female customers rated Bio-Rad Laboratories's NPS 105 points higher than Male customers.
Male
-33
Bio-Rad Laboratories's NPS was rated -33 by Male customers on Comparably.
11%
Promoters
45%
Passives
44%
Detractors
Female
72
Bio-Rad Laboratories's NPS was rated 72 by Female customers on Comparably.
86%
Promoters
0%
Passives
14%
Detractors
Bio-Rad Laboratories NPS by Ethnicity
Bio-Rad Laboratories's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
Other -17 | Other | -17 |
Bio-Rad Laboratories NPS by Age
Bio-Rad Laboratories's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Bio-Rad Laboratories NPS by Usage
Bio-Rad Laboratories's NPS was rated the highest by customers who have used Bio-Rad Laboratories's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Bio-Rad Laboratories NPS vs. Competitors
Compared to its competitors, Bio-Rad Laboratories's NPS is rated right above Agilent Technologies, and is preceded by Danaher.
| COMPANY | NPS Score | |
|---|---|---|
| Roche | 34 |
| Danaher | 24 |
| Bio-Rad Laboratories | 20 |
| Agilent Technologies | 17 |
Bio-Rad Laboratories Customer Reviews
Out of the 4 Bio-Rad Laboratories customer reviews 3 were positive and 1 was constructive. Bio-Rad Laboratories customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Bio-Rad Laboratories Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Bio-Rad Laboratories users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bio-Rad Laboratories Customer Loyalty Score by Gender
Female customers rated Bio-Rad Laboratories's Customer Loyalty score 27% higher than Male customers.
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Male
60%
Yes
Female
87%
Yes
Bio-Rad Laboratories Customer Loyalty Score by Ethnicity
Bio-Rad Laboratories's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
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82
out of 100
Caucasian
70
out of 100
Other
Bio-Rad Laboratories Customer Loyalty Score by Age
Bio-Rad Laboratories's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 78% | 36-40 | 78% |
41-45 55% | 41-45 | 55% |
Bio-Rad Laboratories Customer Loyalty Score by Usage
Bio-Rad Laboratories's Customer Loyalty score was rated the highest by customers who have used Bio-Rad Laboratories's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Bio-Rad Laboratories Customer Loyalty Score by Industry
Bio-Rad Laboratories's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Bio-Rad Laboratories Customer Loyalty vs. Competitors
Compared to its competitors, Bio-Rad Laboratories's Customer Loyalty score is rated right above Danaher, and is preceded by Agilent Technologies.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Roche | 82% |
| Agilent Technologies | 81% |
| Bio-Rad Laboratories | 76% |
| Danaher | 67% |
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Bio-Rad Laboratories Product Quality
3.7/5
Bio-Rad Laboratories has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Bio-Rad Laboratories Product Information
Bio-Rad Laboratories’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Biotech and Pharmaceuticals industry rated Bio-Rad Laboratories's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Bio-Rad Laboratories the lowest at 2.6.
- Website
- http://www.bio-rad.com
- Company Size
- 5,001-10,000 Employees
Industry
Biotech and Pharmaceuticals
Quick Insights into Bio-Rad Laboratories Product Quality
Bio-Rad Laboratories's Product Quality score was rated highest by Female customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Bio-Rad Laboratories Product Quality the Highest
Ranked Bio-Rad Laboratories Product Quality the Lowest
Bio-Rad Laboratories Product Quality Score by Gender
Female customers rated Bio-Rad Laboratories's Product Quality score 1.9 stars higher than Male customers.
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Male
2.8/5
Female
4.7/5
Bio-Rad Laboratories Product Quality Score by Ethnicity
Bio-Rad Laboratories's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Other 3.3 | Other | 3.3 |
Bio-Rad Laboratories Product Quality Score by Age
Bio-Rad Laboratories's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.9 | 36-40 | 3.9 |
41-45 3.4 | 41-45 | 3.4 |
Bio-Rad Laboratories Product Quality Score by Usage
Bio-Rad Laboratories's Product Quality score was rated the highest by customers who have used Bio-Rad Laboratories's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Bio-Rad Laboratories Product Quality Score by Industry
Bio-Rad Laboratories's Product Quality score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Bio-Rad Laboratories Product Quality vs. Competitors
Compared to its competitors, Bio-Rad Laboratories's Product Quality score is rated right below Danaher.
| COMPANY | Product Quality Score | |
|---|---|---|
| Roche | 4.1/5 |
| Agilent Technologies | 4/5 |
| Danaher | 3.8/5 |
| Bio-Rad Laboratories | 3.7/5 |
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Bio-Rad Laboratories Pricing
Bio-Rad Laboratories ROI & Value For Money
3.5/5
Bio-Rad Laboratories has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Bio-Rad Laboratories Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Biotech and Pharmaceuticals industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Bio-Rad Laboratories.
Quick Insights into Bio-Rad Laboratories ROI
Bio-Rad Laboratories's ROI score was rated highest by Female customers, and rated lowest by Other customers.
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Ranked Bio-Rad Laboratories ROI the Highest
Ranked Bio-Rad Laboratories ROI the Lowest
Bio-Rad Laboratories ROI Score by Gender
Female customers rated Bio-Rad Laboratories's ROI score 1.6 stars higher than Male customers.
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Male
2.7/5
Female
4.3/5
Bio-Rad Laboratories ROI Score by Ethnicity
Bio-Rad Laboratories's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Other 2.6 | Other | 2.6 |
Bio-Rad Laboratories ROI Score by Age
Bio-Rad Laboratories's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.1 | 36-40 | 4.1 |
41-45 3.1 | 41-45 | 3.1 |
Bio-Rad Laboratories ROI Score by Usage
Bio-Rad Laboratories's ROI score was rated the highest by customers who have used Bio-Rad Laboratories's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Bio-Rad Laboratories ROI Score by Industry
Bio-Rad Laboratories's ROI score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Bio-Rad Laboratories Pricing vs. Competitors
Compared to its competitors, Bio-Rad Laboratories's ROI score is rated right below Danaher.
| COMPANY | Pricing Score | |
|---|---|---|
| Roche | 4/5 |
| Agilent Technologies | 4/5 |
| Danaher | 3.9/5 |
| Bio-Rad Laboratories | 3.5/5 |
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Bio-Rad Laboratories Customer Satisfaction (CSAT)
Bio-Rad Laboratories Customer Satisfaction (CSAT) Score
59 / 100
Bio-Rad Laboratories has an overall Customer Satisfaction score of 59 rated by its users and customers.
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Very Satisfied
33%
Satisfied
26%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
2%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bio-Rad Laboratories Customer Satisfaction
Bio-Rad Laboratories's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers ages 36-40.
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Ranked Bio-Rad Laboratories Customer Satisfaction the Highest
Ranked Bio-Rad Laboratories Customer Satisfaction the Lowest
Bio-Rad Laboratories Customer Satisfaction Score by Gender
Female customers rated Bio-Rad Laboratories's Customer Satisfaction score 3 points higher than Male customers.
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57 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 57% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 29% |
60 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
Bio-Rad Laboratories Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bio-Rad Laboratories' Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
40%
CSAT according to Other
Bio-Rad Laboratories' Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
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60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
Bio-Rad Laboratories Customer Satisfaction Score by Age
Bio-Rad Laboratories's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 25% | |||||||||||||||
| 41-45 | 75% |
Bio-Rad Laboratories Customer Satisfaction Score by Usage
Bio-Rad Laboratories's Customer Satisfaction score was rated the highest by customers who have used Bio-Rad Laboratories's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Bio-Rad Laboratories Customer Satisfaction Score by Industry
Bio-Rad Laboratories's Customer Satisfaction score was rated 72 points by Biotech and Pharmaceuticals industry customers.
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"title": "Bio-Rad Laboratories Customer Satisfaction Score by Industry",
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"label": "Biotech and Pharmaceuticals",
"groupId": 503,
"score": 72,
"stars": 0,
"csatScore": 72,
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"scoreClassName": "max",
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}Bio-Rad Laboratories Customer Satisfaction vs. Competitors
Compared to its competitors, Bio-Rad Laboratories's Customer Satisfaction score is rated right below Danaher.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Roche | 81% |
| Agilent Technologies | 74% |
| Danaher | 73% |
| Bio-Rad Laboratories | 60% |
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Bio-Rad Laboratories Customer Service
3.5/5
Bio-Rad Laboratories has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Bio-Rad Laboratories's Customer Service
Address
12000 Alfred Nobel Drive, Hercules, CA 94547
Website
http://www.bio-rad.com
Phone Number
510-741-1000
Bio-Rad Laboratories's Social Links
Quick Insights into Bio-Rad Laboratories Customer Service
Bio-Rad Laboratories's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Other customers.
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Ranked Bio-Rad Laboratories Customer Service the Highest
Ranked Bio-Rad Laboratories Customer Service the Lowest
Bio-Rad Laboratories Customer Service Score by Gender
Female customers rated Bio-Rad Laboratories's Customer Service score 1.4 stars higher than Male customers.
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Male
2.6/5
Female
4/5
Bio-Rad Laboratories Customer Service Score by Ethnicity
Bio-Rad Laboratories's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Other 2.2 | Other | 2.2 |
Bio-Rad Laboratories Customer Service Score by Age
Bio-Rad Laboratories's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 4.1 | 36-40 | 4.1 |
41-45 3.1 | 41-45 | 3.1 |
Bio-Rad Laboratories Customer Service Score by Usage
Bio-Rad Laboratories's Customer Service score was rated the highest by customers who have used Bio-Rad Laboratories's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Bio-Rad Laboratories Customer Service Score by Industry
Bio-Rad Laboratories's Customer Service score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Bio-Rad Laboratories Customer Service vs. Competitors
Compared to its competitors, Bio-Rad Laboratories's Customer Service score is rated right below Danaher.
| COMPANY | Customer Service Score | |
|---|---|---|
| Roche | 4.1/5 |
| Agilent Technologies | 4.1/5 |
| Danaher | 3.8/5 |
| Bio-Rad Laboratories | 3.5/5 |
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Bio-Rad Laboratories as an Employer
2.9/5
Bio-Rad Laboratories has a 2.9/5 stars for its overall company culture rated by their employees
bottom
35%
CEO of Bio-Rad Laboratories
In the Bottom 35% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Bio-Rad Laboratories scored a 20 for Net Promoter Score and a -27 for Employee Net Promoter Score. NPS gauges how likely a customer of Bio-Rad Laboratories would recommend the brand to a friend. ENPS measures how likely Bio-Rad Laboratories employees would recommend working at Bio-Rad Laboratories to a friend.
Net Promoter Score
20
NPS Score
| 51% | Promoters |
|---|---|
| 18% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
-27
eNPS Score
| 25% | Promoters |
|---|---|
| 23% | Passive |
| 52% | Detractors |
