42
NPS
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Babbel
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About Babbel's Brand
Babbel is the market-leading app for language learning. Among its major competitors, Babbel is ranked in 2nd place for NPS while Newsela is 1st, and Duolingo is 3rd.
Brand at a Glance
85%
Customer Loyalty
4/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service
Babbel CMO
Babbel Ranking
- #2 / 4 of its competitors
Babbel NPS
Babbel's Net Promoter Score (NPS) is a 42 with 68% Promoters, 6% Passives, and 26% Detractors. Net Promoter Score tracks whether Babbel's customers would recommend using the product based on a scale of -100 to 100.
Babbel Overall NPS
| 68% | Promoters |
|---|---|
| 6% | Passives |
| 26% | Detractors |
Babbel NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 19 | Sep 2022 | 19 |
Oct 2022 22 | Oct 2022 | 22 |
Dec 2022 28 | Dec 2022 | 28 |
Feb 2023 25 | Feb 2023 | 25 |
Jun 2023 20 | Jun 2023 | 20 |
Oct 2023 24 | Oct 2023 | 24 |
Nov 2023 33 | Nov 2023 | 33 |
Jan 2024 42 | Jan 2024 | 42 |
Feb 2024 37 | Feb 2024 | 37 |
Mar 2024 35 | Mar 2024 | 35 |
Apr 2024 39 | Apr 2024 | 39 |
Jun 2024 40 | Jun 2024 | 40 |
How Other Brands Compare
Babbel is ranked second for NPS among its competitors. Newsela and Duolingo come in first and third, with Lenguajero coming in at #4.
Babbel |  Newsela |  Duolingo |  Lenguajero | |
| Global Ranking | #- | #777 | #- | #- |
| NPS | 42 | 55 | -1 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $200.00M | $1.50B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Babbel NPS by Gender
Male customers rated Babbel's NPS 3 points higher than Female customers.
Male
60
Babbel's NPS was rated 60 by Male customers on Comparably.
80%
Promoters
0%
Passives
20%
Detractors
Female
57
Babbel's NPS was rated 57 by Female customers on Comparably.
71%
Promoters
15%
Passives
14%
Detractors
Babbel NPS by Ethnicity
Babbel's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
Other 0 | Other | 0 |
Babbel NPS by Age
Babbel's NPS was rated 80 points by customers ages 31-35 on Comparably.
Babbel NPS by Usage
Babbel's NPS was rated the highest by customers who have used Babbel's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
2 to 5 Years 100 | 2 to 5 Years | 100 |
Babbel Customer Reviews
Out of the 7 Babbel customer reviews 6 were positive and 1 was constructive. Babbel customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Babbel Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Babbel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Babbel Customer Loyalty Score by Gender
Female customers rated Babbel's Customer Loyalty score 36% higher than Male customers.
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Male
64%
Yes
Female
100%
Yes
Babbel Customer Loyalty Score by Ethnicity
Babbel's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Babbel.
100
out of 100
Caucasian
70
out of 100
Other
Babbel Customer Loyalty Score by Age
Babbel's Customer Loyalty score was rated 100% by customers ages 31-35 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
Babbel Customer Loyalty Score by Usage
Babbel's Customer Loyalty score was rated the highest by customers who have used Babbel's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Babbel Customer Loyalty Score by Industry
Babbel's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Babbel Customer Loyalty vs. Competitors
Compared to its competitors, Babbel's Customer Loyalty score is rated right above Duolingo, and is preceded by Newsela.
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Babbel Product Quality
4/5
Babbel has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Babbel Product Information
Babbel’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Babbel's product the highest. Reviewers from the Accounting industry rated Babbel the lowest at 3.8.
- Website
- http://www.babbel.com
- Company Size
- 201-500 Employees
Industry
Tech
Education
Mobile App
SaaS
Quick Insights into Babbel Product Quality
Babbel's Product Quality score was rated highest by customers ages 31-35, and rated lowest by Other customers.
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Ranked Babbel Product Quality the Highest
Ranked Babbel Product Quality the Lowest
Babbel Product Quality Score by Gender
Female customers rated Babbel's Product Quality score 0.7 stars higher than Male customers.
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Male
3.8/5
Female
4.5/5
Babbel Product Quality Score by Ethnicity
Babbel's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Babbel.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Other 3.5 | Other | 3.5 |
Babbel Product Quality Score by Age
Babbel's Product Quality score was rated 4.8 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.8 | 31-35 | 4.8 |
Babbel Product Quality Score by Usage
Babbel's Product Quality score was rated the highest by customers who have used Babbel's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Babbel Product Quality Score by Industry
Babbel's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Babbel Product Quality vs. Competitors
Compared to its competitors, Babbel's Product Quality score is rated right above Duolingo, and is preceded by Newsela.
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Babbel Pricing
Babbel ROI & Value For Money
4.1/5
Babbel has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Babbel Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Babbel.
Quick Insights into Babbel ROI
Babbel's ROI score was rated highest by customers who have used Babbel's products/services for 2 to 5 Years, and rated lowest by Other customers.
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Ranked Babbel ROI the Highest
Ranked Babbel ROI the Lowest
Babbel ROI Score by Gender
Female customers rated Babbel's ROI score 0.9 stars higher than Male customers.
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Male
3.7/5
Female
4.6/5
Babbel ROI Score by Ethnicity
Babbel's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Babbel.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Other 3.1 | Other | 3.1 |
Babbel ROI Score by Age
Babbel's ROI score was rated 4.6 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.6 | 31-35 | 4.6 |
Babbel ROI Score by Usage
Babbel's ROI score was rated the highest by customers who have used Babbel's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Babbel ROI Score by Industry
Babbel's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Babbel Pricing vs. Competitors
Compared to its competitors, Babbel's ROI score is rated right above Newsela.
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Babbel Customer Satisfaction (CSAT)
Babbel Customer Satisfaction (CSAT) Score
75 / 100
Babbel has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
64%
Satisfied
11%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
7%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Babbel Customer Satisfaction
Babbel's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Accounting industry.
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Ranked Babbel Customer Satisfaction the Highest
Ranked Babbel Customer Satisfaction the Lowest
Babbel Customer Satisfaction Score by Gender
Female customers rated Babbel's Customer Satisfaction score 12 points higher than Male customers.
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60 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
72 / 100
FemaleVery Satisfied | 58% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 14% | |
Very Dissatisfied | 0% |
Babbel Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Babbel's Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.
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84 / 100
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
0%
CSAT according to Other
Babbel's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Babbel Customer Satisfaction Score by Age
Babbel's Customer Satisfaction score was rated 100 points by customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 100% |
Babbel Customer Satisfaction Score by Usage
Babbel's Customer Satisfaction score was rated the highest by customers who have used Babbel's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Babbel Customer Satisfaction Score by Industry
Babbel's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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}Babbel Customer Satisfaction vs. Competitors
Compared to its competitors, Babbel's Customer Satisfaction score is rated right above Newsela, and is preceded by Duolingo.
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Babbel Customer Service
4.2/5
Babbel has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Babbel's Customer Service
Address
Bergmannstr. 5, New York City, NY 10961 Germany
Website
http://www.babbel.com
Quick Insights into Babbel Customer Service
Babbel's Customer Service score was rated highest by customers who have used Babbel's products/services for 2 to 5 Years, and rated lowest by Other customers.
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Ranked Babbel Customer Service the Highest
Ranked Babbel Customer Service the Lowest
Babbel Customer Service Score by Gender
Female customers rated Babbel's Customer Service score 0.5 stars higher than Male customers.
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Male
4.1/5
Female
4.6/5
Babbel Customer Service Score by Ethnicity
Babbel's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Babbel.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Other 3.1 | Other | 3.1 |
Babbel Customer Service Score by Age
Babbel's Customer Service score was rated 4.7 stars by customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.7 | 31-35 | 4.7 |
Babbel Customer Service Score by Usage
Babbel's Customer Service score was rated the highest by customers who have used Babbel's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Babbel Customer Service Score by Industry
Babbel's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Babbel Customer Service vs. Competitors
Compared to its competitors, Babbel's Customer Service score is rated right above Newsela.
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Babbel as an Employer
2.4/5
Babbel has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Babbel scored a 42 for Net Promoter Score and a -33 for Employee Net Promoter Score. NPS gauges how likely a customer of Babbel would recommend the brand to a friend. ENPS measures how likely Babbel employees would recommend working at Babbel to a friend.
Net Promoter Score
42
NPS Score
| 68% | Promoters |
|---|---|
| 6% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
-33
eNPS Score
| 25% | Promoters |
|---|---|
| 17% | Passive |
| 58% | Detractors |
