20
NPS
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Bank of Hawaii
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About Bank of Hawaii's Brand
Bank of Hawaii Corporation is a bank holding company. Among its major competitors, Bank of Hawaii is ranked in 3rd place for NPS while City National Corp. is 1st, and Standard Chartered is 2nd.Their current market cap is $3.67B
Brand at a Glance
76%
Customer Loyalty
3.3/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
Bank of Hawaii CMO
Susan Ing
Susan Ing serves as the Chief Marketing Officer of Bank of Hawaii. Susan started at Bank of Hawaii in November of 2004. Susan currently resides in the Hawaiian Islands.
Bank of Hawaii Ranking
- #2 / 4 of its competitors
Bank of Hawaii NPS
Bank of Hawaii's Net Promoter Score (NPS) is a 20 with 50% Promoters, 20% Passives, and 30% Detractors. Net Promoter Score tracks whether Bank of Hawaii's customers would recommend using the product based on a scale of -100 to 100.
Bank of Hawaii Overall NPS
| 50% | Promoters |
|---|---|
| 20% | Passives |
| 30% | Detractors |
Bank of Hawaii NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 39 | Nov 2022 | 39 |
Jan 2023 36 | Jan 2023 | 36 |
Mar 2023 38 | Mar 2023 | 38 |
Aug 2023 31 | Aug 2023 | 31 |
Sep 2023 30 | Sep 2023 | 30 |
Dec 2023 25 | Dec 2023 | 25 |
Jan 2024 21 | Jan 2024 | 21 |
Feb 2024 19 | Feb 2024 | 19 |
Mar 2024 17 | Mar 2024 | 17 |
Apr 2024 18 | Apr 2024 | 18 |
Oct 2025 17 | Oct 2025 | 17 |
Nov 2025 20 | Nov 2025 | 20 |
How Other Brands Compare
Bank of Hawaii is ranked second for NPS among its competitors. Standard Chartered and Community Trust Bancorp come in first and third, with Citizens Business Bank coming in at #4. Among those competitors, it is the second most valued company behind Standard Chartered.
Bank of Hawaii |  Standard Chartered |  Citizens Business Bank |  Community Trust Bancorp | |
| Global Ranking | #- | #918 | #- | #- |
| NPS | 20 | 31 | - | 0 |
| Valuation Updated every 24 hours for public companies | $3.67B | $15.81B | $2.00B | $797.90M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bank of Hawaii NPS by Gender
Female customers rated Bank of Hawaii's NPS 12 points higher than Male customers.
Male
-40
Bank of Hawaii's NPS was rated -40 by Male customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Female
-28
Bank of Hawaii's NPS was rated -28 by Female customers on Comparably.
29%
Promoters
14%
Passives
57%
Detractors
Bank of Hawaii NPS by Ethnicity
Bank of Hawaii's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Asian or Pacific Islander -43 | Asian or Pacific Islander | -43 |
Bank of Hawaii NPS by Age
Bank of Hawaii's NPS was rated -34 points by customers ages 66+ on Comparably.
Bank of Hawaii NPS by Usage
Bank of Hawaii's NPS was rated the highest by customers who have used Bank of Hawaii's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 25 | 2 to 5 Years | 25 |
Over 10 Years -40 | Over 10 Years | -40 |
Bank of Hawaii NPS vs. Competitors
Compared to its competitors, Bank of Hawaii's NPS is rated right above First Horizon, and is preceded by Standard Chartered.
| COMPANY | NPS Score | |
|---|---|---|
 | City National Corp. | 100 |
| Standard Chartered | 31 |
| Bank of Hawaii | 20 |
 | First Horizon | 0 |
| Community Trust Bancorp | 0 |
| Citizens Business Bank | N/A |
Bank of Hawaii Customer Reviews
Out of the 3 Bank of Hawaii customer reviews 2 were positive and 1 was constructive. Bank of Hawaii customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Bank of Hawaii Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Bank of Hawaii users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bank of Hawaii Customer Loyalty Score by Gender
Female customers rated Bank of Hawaii's Customer Loyalty score 23% higher than Male customers.
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Male
64%
Yes
Female
87%
Yes
Bank of Hawaii Customer Loyalty Score by Ethnicity
Bank of Hawaii's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
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70
out of 100
Caucasian
87
out of 100
Asian or Pacific Islander
Bank of Hawaii Customer Loyalty Score by Age
Bank of Hawaii's Customer Loyalty score was rated 70% by customers ages 66+ on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 70% | 66+ | 70% |
Bank of Hawaii Customer Loyalty Score by Usage
Bank of Hawaii's Customer Loyalty score was rated the highest by customers who have used Bank of Hawaii's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Bank of Hawaii Customer Loyalty Score by Industry
Bank of Hawaii's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Bank of Hawaii Customer Loyalty vs. Competitors
Compared to its competitors, Bank of Hawaii's Customer Loyalty score is rated right above First Horizon, and is preceded by Standard Chartered.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Standard Chartered | 81% |
| Bank of Hawaii | 76% |
| First Horizon | 55% |
| City National Corp. | 10% |
| Community Trust Bancorp | 10% |
| Citizens Business Bank | N/A |
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Bank of Hawaii Product Quality
3.3/5
Bank of Hawaii has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Bank of Hawaii Product Information
Bank of Hawaii’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Bank of Hawaii's product the highest. Reviewers from the Tech industry rated Bank of Hawaii the lowest at 2.8.
- Company Size
- 1,001-5,000 Employees
Industry
FinTech
Quick Insights into Bank of Hawaii Product Quality
Bank of Hawaii's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by Male customers.
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Ranked Bank of Hawaii Product Quality the Highest
Ranked Bank of Hawaii Product Quality the Lowest
Bank of Hawaii Product Quality Score by Gender
Female customers rated Bank of Hawaii's Product Quality score 1.2 stars higher than Male customers.
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Male
2.1/5
Female
3.3/5
Bank of Hawaii Product Quality Score by Ethnicity
Bank of Hawaii's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Bank of Hawaii Product Quality Score by Age
Bank of Hawaii's Product Quality score was rated 2 stars by customers ages 66+ on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2 | 66+ | 2 |
Bank of Hawaii Product Quality Score by Usage
Bank of Hawaii's Product Quality score was rated the highest by customers who have used Bank of Hawaii's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Bank of Hawaii Product Quality Score by Industry
Bank of Hawaii's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Bank of Hawaii Product Quality vs. Competitors
Compared to its competitors, Bank of Hawaii's Product Quality score is rated right above First Horizon, and is preceded by Standard Chartered.
| COMPANY | Product Quality Score | |
|---|---|---|
| Standard Chartered | 3.9/5 |
| Bank of Hawaii | 3.3/5 |
| First Horizon | 3/5 |
| City National Corp. | 2.5/5 |
| Community Trust Bancorp | 2.5/5 |
| Citizens Business Bank | N/A |
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Bank of Hawaii Pricing
Bank of Hawaii ROI & Value For Money
3.5/5
Bank of Hawaii has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Bank of Hawaii Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Tech industry think that they had the lowest ROI from Bank of Hawaii.
Quick Insights into Bank of Hawaii ROI
Bank of Hawaii's ROI score was rated highest by customers who have used Bank of Hawaii's products/services for 2 to 5 Years, and rated lowest by Male customers.
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Ranked Bank of Hawaii ROI the Highest
Ranked Bank of Hawaii ROI the Lowest
Bank of Hawaii ROI Score by Gender
Female customers rated Bank of Hawaii's ROI score 1.4 stars higher than Male customers.
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Male
2.4/5
Female
3.8/5
Bank of Hawaii ROI Score by Ethnicity
Bank of Hawaii's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Bank of Hawaii ROI Score by Age
Bank of Hawaii's ROI score was rated 2.3 stars by customers ages 66+ on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2.3 | 66+ | 2.3 |
Bank of Hawaii ROI Score by Usage
Bank of Hawaii's ROI score was rated the highest by customers who have used Bank of Hawaii's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Bank of Hawaii ROI Score by Industry
Bank of Hawaii's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Bank of Hawaii Pricing vs. Competitors
Compared to its competitors, Bank of Hawaii's ROI score is rated right above First Horizon, and is preceded by Standard Chartered.
| COMPANY | Pricing Score | |
|---|---|---|
| City National Corp. | 4/5 |
| Community Trust Bancorp | 4/5 |
| Standard Chartered | 3.8/5 |
| Bank of Hawaii | 3.5/5 |
| First Horizon | 3.2/5 |
| Citizens Business Bank | N/A |
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Bank of Hawaii Customer Satisfaction (CSAT)
Bank of Hawaii Customer Satisfaction (CSAT) Score
67 / 100
Bank of Hawaii has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Very Satisfied
46%
Satisfied
21%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bank of Hawaii Customer Satisfaction
Bank of Hawaii's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers who have used Bank of Hawaii's products/services for Over 10 Years.
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Ranked Bank of Hawaii Customer Satisfaction the Highest
Ranked Bank of Hawaii Customer Satisfaction the Lowest
Bank of Hawaii Customer Satisfaction Score by Gender
Female customers rated Bank of Hawaii's Customer Satisfaction score 17 points higher than Male customers.
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40 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 40% |
57 / 100
FemaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 29% | |
Very Dissatisfied | 0% |
Bank of Hawaii Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bank of Hawaii's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Asian or Pacific Islander
Bank of Hawaii's Customer Satisfaction (CSAT) score was rated 43% according to Asian or Pacific Islander users and customers.
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43 / 100
Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
28%
Very Dissatisfied
0%
Bank of Hawaii Customer Satisfaction Score by Age
Bank of Hawaii's Customer Satisfaction score was rated 34 points by customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 34% |
Bank of Hawaii Customer Satisfaction Score by Usage
Bank of Hawaii's Customer Satisfaction score was rated the highest by customers who have used Bank of Hawaii's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Bank of Hawaii Customer Satisfaction Score by Industry
Bank of Hawaii's Customer Satisfaction score was rated 80 points by Banking and Financial Services industry customers.
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"label": "Banking and Financial Services",
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"score": 80,
"stars": 0,
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}Bank of Hawaii Customer Satisfaction vs. Competitors
Compared to its competitors, Bank of Hawaii's Customer Satisfaction score is rated right above First Horizon, and is preceded by Standard Chartered.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Standard Chartered | 83% |
| Bank of Hawaii | 67% |
| First Horizon | 50% |
| City National Corp. | 0% |
| Community Trust Bancorp | 0% |
| Citizens Business Bank | 0% |
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Bank of Hawaii Customer Service
3.6/5
Bank of Hawaii has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Bank of Hawaii's Customer Service
Address
130 Merchant Street, Honolulu, HI
Website
https://www.boh.com/personal/
Phone Number
8086944742
Quick Insights into Bank of Hawaii Customer Service
Bank of Hawaii's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Tech industry.
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Ranked Bank of Hawaii Customer Service the Highest
Ranked Bank of Hawaii Customer Service the Lowest
Bank of Hawaii Customer Service Score by Gender
Female customers rated Bank of Hawaii's Customer Service score 0.4 stars higher than Male customers.
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Male
2.7/5
Female
3.1/5
Bank of Hawaii Customer Service Score by Ethnicity
Bank of Hawaii's Customer Service score was rated 2.8 stars by both Asian or Pacific Islander and Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Bank of Hawaii Customer Service Score by Age
Bank of Hawaii's Customer Service score was rated 2.8 stars by customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 2.8 | 66+ | 2.8 |
Bank of Hawaii Customer Service Score by Usage
Bank of Hawaii's Customer Service score was rated the highest by customers who have used Bank of Hawaii's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Bank of Hawaii Customer Service Score by Industry
Bank of Hawaii's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Bank of Hawaii Customer Service vs. Competitors
Compared to its competitors, Bank of Hawaii's Customer Service score is rated right above First Horizon, and is preceded by Standard Chartered.
| COMPANY | Customer Service Score | |
|---|---|---|
| City National Corp. | 4/5 |
| Standard Chartered | 3.9/5 |
| Bank of Hawaii | 3.6/5 |
| First Horizon | 2.8/5 |
| Community Trust Bancorp | 2.5/5 |
| Citizens Business Bank | N/A |
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Bank of Hawaii as an Employer
3.0/5
Bank of Hawaii has a 3.0/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Bank of Hawaii scored a 20 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Bank of Hawaii would recommend the brand to a friend. ENPS measures how likely Bank of Hawaii employees would recommend working at Bank of Hawaii to a friend.
Net Promoter Score
20
NPS Score
| 50% | Promoters |
|---|---|
| 20% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 27% | Promoters |
|---|---|
| 23% | Passive |
| 50% | Detractors |
