-20
NPS
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Bayer HealthCare
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About Bayer HealthCare's Brand
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Among its major competitors, Bayer HealthCare is ranked in 3rd place for NPS while Virbac is 1st, and Genentech is 2nd.
Brand at a Glance
49%
Customer Loyalty
3.2/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
Bayer HealthCare Ranking
- #3 / 4 of its competitors
Bayer HealthCare NPS
Bayer HealthCare's Net Promoter Score (NPS) is a -20 with 28% Promoters, 24% Passives, and 48% Detractors. Net Promoter Score tracks whether Bayer HealthCare's customers would recommend using the product based on a scale of -100 to 100.
Bayer HealthCare Overall NPS
| 28% | Promoters |
|---|---|
| 24% | Passives |
| 48% | Detractors |
Bayer HealthCare NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 0 | Aug 2022 | 0 |
Sep 2022 -1 | Sep 2022 | -1 |
Oct 2022 -7 | Oct 2022 | -7 |
Jan 2023 -12 | Jan 2023 | -12 |
May 2023 -6 | May 2023 | -6 |
Jun 2023 -6 | Jun 2023 | -6 |
Aug 2023 -11 | Aug 2023 | -11 |
Oct 2023 -15 | Oct 2023 | -15 |
Dec 2023 -20 | Dec 2023 | -20 |
Jun 2024 -15 | Jun 2024 | -15 |
Jul 2024 -16 | Jul 2024 | -16 |
Mar 2025 -20 | Mar 2025 | -20 |
How Other Brands Compare
Bayer HealthCare is ranked third for NPS among its competitors. Virbac and Genentech come in first and second, with Meditope Biosciences coming in at #4.
Bayer HealthCare |  Genentech |  Virbac |  Meditope Biosciences | |
| Global Ranking | #- | #216 | #- | #- |
| NPS | -20 | 29 | 47 | - |
| Valuation Updated every 24 hours for public companies | - | $3.65B | $2.14B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bayer HealthCare NPS vs. Competitors
Compared to its competitors, Bayer HealthCare's NPS is rated right below Genentech.
| COMPANY | NPS Score | |
|---|---|---|
| Virbac | 47 |
| Genentech | 29 |
| Bayer HealthCare | -20 |
Bayer HealthCare Customer Loyalty
49%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
49% of Bayer HealthCare users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bayer HealthCare Customer Loyalty vs. Competitors
Compared to its competitors, Bayer HealthCare's Customer Loyalty score is rated right below Genentech.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Virbac | 81% |
| Genentech | 79% |
| Bayer HealthCare | 49% |
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Bayer HealthCare Product Quality
3.2/5
Bayer HealthCare has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Bayer HealthCare Product Information
Bayer HealthCare’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
Tech
Biotech and Pharmaceuticals
Healthcare
Bayer HealthCare Product Quality vs. Competitors
Compared to its competitors, Bayer HealthCare's Product Quality score is rated right below Genentech.
| COMPANY | Product Quality Score | |
|---|---|---|
| Virbac | 4.2/5 |
| Genentech | 4/5 |
| Bayer HealthCare | 3.2/5 |
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Bayer HealthCare Pricing
Bayer HealthCare ROI & Value For Money
3.3/5
Bayer HealthCare has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Bayer HealthCare Pricing vs. Competitors
Compared to its competitors, Bayer HealthCare's ROI score is rated right below Genentech.
| COMPANY | Pricing Score | |
|---|---|---|
| Virbac | 4/5 |
| Genentech | 3.8/5 |
| Bayer HealthCare | 3.3/5 |
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Bayer HealthCare Customer Satisfaction (CSAT)
Bayer HealthCare Customer Satisfaction (CSAT) Score
54 / 100
Bayer HealthCare has an overall Customer Satisfaction score of 54 rated by its users and customers.
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Very Satisfied
0%
Satisfied
54%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
8%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Bayer HealthCare Customer Satisfaction vs. Competitors
Compared to its competitors, Bayer HealthCare's Customer Satisfaction score is rated right below Genentech.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Virbac | 82% |
| Genentech | 78% |
| Bayer HealthCare | 54% |
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Bayer HealthCare Customer Service
3.4/5
Bayer HealthCare has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Bayer HealthCare's Customer Service
Address
Kaiser-Wilhelm-Allee 1,
Website
http://www.bayerhealthcare.com
Phone Number
+49 214 300
Bayer HealthCare Customer Service vs. Competitors
Compared to its competitors, Bayer HealthCare's Customer Service score is rated right below Genentech.
| COMPANY | Customer Service Score | |
|---|---|---|
| Virbac | 4/5 |
| Genentech | 3.9/5 |
| Bayer HealthCare | 3.4/5 |
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Bayer HealthCare as an Employer
3.3/5
Bayer HealthCare has a 3.3/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Bayer HealthCare scored a -20 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of Bayer HealthCare would recommend the brand to a friend. ENPS measures how likely Bayer HealthCare employees would recommend working at Bayer HealthCare to a friend.
Net Promoter Score
-20
NPS Score
| 28% | Promoters |
|---|---|
| 24% | Passive |
| 48% | Detractors |
Employee Net Promoter Score
3
eNPS Score
| 42% | Promoters |
|---|---|
| 19% | Passive |
| 39% | Detractors |
