47
NPS
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Virbac
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About Virbac's Brand
Founded in 1968 in Carros close to Nice by Pierre-Richard Dick (DVM), Virbac is dedicated exclusively to animal health. Among its major competitors, Virbac is ranked in 1st place for NPS while Boehringer Ingelheim is 2nd, and Amgen is 3rd.Their current market cap is $2.14B
Brand at a Glance
81%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4/5
Customer Service
Virbac Ranking
- #1 / 4 of its competitors
Virbac NPS
Virbac's Net Promoter Score (NPS) is a 47 with 60% Promoters, 27% Passives, and 13% Detractors. Net Promoter Score tracks whether Virbac's customers would recommend using the product based on a scale of -100 to 100.
Virbac Overall NPS
| 60% | Promoters |
|---|---|
| 27% | Passives |
| 13% | Detractors |
Virbac NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 100 | Jun 2021 | 100 |
Feb 2022 100 | Feb 2022 | 100 |
Jun 2022 100 | Jun 2022 | 100 |
Aug 2022 100 | Aug 2022 | 100 |
Nov 2022 85 | Nov 2022 | 85 |
May 2023 63 | May 2023 | 63 |
Jan 2024 55 | Jan 2024 | 55 |
Mar 2024 60 | Mar 2024 | 60 |
Jun 2024 42 | Jun 2024 | 42 |
Nov 2024 46 | Nov 2024 | 46 |
Mar 2025 43 | Mar 2025 | 43 |
Aug 2025 47 | Aug 2025 | 47 |
How Other Brands Compare
Virbac is ranked first for NPS among its competitors. Boehringer Ingelheim and Amgen come in second and third, with Pfizer coming in at #4. Among those competitors, it is the lowest valued company behind Pfizer.
Virbac |  Pfizer |  Boehringer Ingelheim |  Amgen | |
| Global Ranking | #- | #214 | #774 | #- |
| NPS | 47 | 0 | 37 | 24 |
| Valuation Updated every 24 hours for public companies | $2.14B | $191.43B | $13.92B | $145.56B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Virbac NPS by Gender
Virbac's NPS was rated 67 by Male customers on Comparably.
Male
67
Virbac's NPS was rated 67 by Male customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Female
N/A
Virbac's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Virbac NPS by Ethnicity
Virbac's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Virbac NPS vs. Competitors
Compared to its competitors, Virbac's NPS is rated right above Boehringer Ingelheim.
| COMPANY | NPS Score | |
|---|---|---|
| Virbac | 47 |
| Boehringer Ingelheim | 37 |
| Amgen | 24 |
| Pfizer | 0 |
 | Bayer HealthCare | -20 |
 | CEVA | -100 |
 | Merial Limited | -100 |
Virbac Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Virbac users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Virbac Customer Loyalty Score by Gender
Virbac's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
Virbac Customer Loyalty Score by Ethnicity
Virbac's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Virbac Customer Loyalty vs. Competitors
Compared to its competitors, Virbac's Customer Loyalty score is rated right above Amgen, and is preceded by Merial Limited.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| CEVA | 100% |
| Merial Limited | 100% |
| Virbac | 81% |
| Amgen | 77% |
| Boehringer Ingelheim | 74% |
| Pfizer | 65% |
| Bayer HealthCare | 49% |
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Virbac Product Quality
4.2/5
Virbac has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Virbac Product Information
Virbac’s product quality score is a 4.2 out of 5 as rated by its users and customers.
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Biotech and Pharmaceuticals
Quick Insights into Virbac Product Quality
Virbac's Product Quality score was rated highest by Male customers.
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Ranked Virbac Product Quality the Highest
Virbac Product Quality Score by Gender
Virbac's Product Quality score was rated 5 by Male customers on Comparably.
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Male
5/5
Female
N/A
Virbac Product Quality Score by Ethnicity
Virbac's Product Quality score was rated 4.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Virbac.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Virbac Product Quality vs. Competitors
Compared to its competitors, Virbac's Product Quality score is rated right above Boehringer Ingelheim.
| COMPANY | Product Quality Score | |
|---|---|---|
| Virbac | 4.2/5 |
| Boehringer Ingelheim | 3.9/5 |
| Amgen | 3.8/5 |
| Pfizer | 3.2/5 |
| Bayer HealthCare | 3.2/5 |
| CEVA | 1.5/5 |
| Merial Limited | 1.5/5 |
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Virbac Pricing
Virbac ROI & Value For Money
4/5
Virbac has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Quick Insights into Virbac ROI
Virbac's ROI score was rated highest by Male customers.
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Ranked Virbac ROI the Highest
Virbac ROI Score by Gender
Virbac's ROI score was rated 4.5 by Male customers on Comparably.
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Male
4.5/5
Female
N/A
Virbac ROI Score by Ethnicity
Virbac's ROI score was rated 3.8 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Virbac Pricing vs. Competitors
Compared to its competitors, Virbac's ROI score is rated right above Boehringer Ingelheim.
| COMPANY | Pricing Score | |
|---|---|---|
| Virbac | 4/5 |
| Boehringer Ingelheim | 3.9/5 |
| Amgen | 3.8/5 |
| Bayer HealthCare | 3.3/5 |
| Pfizer | 3.1/5 |
| CEVA | 2/5 |
| Merial Limited | 1.5/5 |
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Virbac Customer Satisfaction (CSAT)
Virbac Customer Satisfaction (CSAT) Score
82 / 100
Virbac has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Very Satisfied
55%
Satisfied
27%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Virbac Customer Satisfaction
Virbac's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Virbac Customer Satisfaction the Highest
Virbac Customer Satisfaction Score by Gender
Virbac's Customer Satisfaction score was rated 100 by Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Virbac Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Virbac's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Virbac.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Virbac Customer Satisfaction vs. Competitors
Compared to its competitors, Virbac's Customer Satisfaction score is rated right above Amgen.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Virbac | 82% |
| Amgen | 67% |
| Boehringer Ingelheim | 63% |
| Pfizer | 58% |
| Bayer HealthCare | 54% |
| CEVA | 0% |
| Merial Limited | 0% |
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Virbac Customer Service
4/5
Virbac has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Virbac's Customer Service
Address
13e rue LID - BP 27, Carlos, MN
Website
http://www.virbac.com/home-en.html
Phone Number
33 4 92 08 71 00
Quick Insights into Virbac Customer Service
Virbac's Customer Service score was rated highest by Male customers.
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Ranked Virbac Customer Service the Highest
Virbac Customer Service Score by Gender
Virbac's Customer Service score was rated 4.3 by Male customers on Comparably.
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Male
4.3/5
Female
N/A
Virbac Customer Service Score by Ethnicity
Virbac's Customer Service score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Virbac.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Virbac Customer Service vs. Competitors
Compared to its competitors, Virbac's Customer Service score is rated right above Amgen, and is preceded by Boehringer Ingelheim.
| COMPANY | Customer Service Score | |
|---|---|---|
| Boehringer Ingelheim | 4.1/5 |
| Virbac | 4/5 |
| Amgen | 3.9/5 |
| Bayer HealthCare | 3.4/5 |
| Pfizer | 3.1/5 |
| CEVA | 2/5 |
| Merial Limited | 1.5/5 |
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Virbac as an Employer
4.1/5
Virbac has a 4.1/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Virbac scored a 47 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of Virbac would recommend the brand to a friend. ENPS measures how likely Virbac employees would recommend working at Virbac to a friend.
Net Promoter Score
47
NPS Score
| 60% | Promoters |
|---|---|
| 27% | Passive |
| 13% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 46% | Promoters |
|---|---|
| 16% | Passive |
| 38% | Detractors |
