

BCBG Max Azria Group owns and operates womens wear and accessory retail boutiques in the United States. Among its major competitors, BCBGMAXAZRIAGROUP is ranked in 2nd place for NPS while bebe stores is 1st, and Saks Fifth Avenue is 3rd.
BCBGMAXAZRIAGROUP's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether BCBGMAXAZRIAGROUP's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2022 -100 | Jan 2022 | -100 |
Mar 2024 -33 | Mar 2024 | -33 |
May 2024 0 | May 2024 | 0 |
BCBGMAXAZRIAGROUP is ranked second for NPS among its competitors. bebe stores and Macy's come in first and third, with Bloomingdale's coming in at #4.
![]() BCBGMAXAZRIAGROUP | ![]() Macy's | ![]() Bloomingdale's | ![]() bebe stores | |
| Global Ranking | #- | #254 | #- | #- |
| NPS | 0 | -11 | -27 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $4.88B | $4.65B | $66.30M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, BCBGMAXAZRIAGROUP's NPS is rated right above Saks Fifth Avenue, and is preceded by bebe stores.
| COMPANY | NPS Score | |
|---|---|---|
![]() | bebe stores | 0 |
![]() | BCBGMAXAZRIAGROUP | 0 |
![]() | Saks Fifth Avenue | -4 |
![]() | Macy's | -11 |
![]() | Bloomingdale's | -27 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of BCBGMAXAZRIAGROUP users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, BCBGMAXAZRIAGROUP's Customer Loyalty score is rated right above Macy's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | BCBGMAXAZRIAGROUP | 100% |
![]() | Macy's | 77% |
![]() | Bloomingdale's | 76% |
![]() | Saks Fifth Avenue | 71% |
![]() | bebe stores | 59% |
BCBGMAXAZRIAGROUP has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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BCBGMAXAZRIAGROUP’s product quality score is a 2.2 out of 5 as rated by its users and customers.
Compared to its competitors, BCBGMAXAZRIAGROUP's Product Quality score is rated right below Bloomingdale's.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | bebe stores | 3.3/5 |
![]() | Saks Fifth Avenue | 3.2/5 |
![]() | Macy's | 3.1/5 |
![]() | Bloomingdale's | 2.5/5 |
![]() | BCBGMAXAZRIAGROUP | 2.2/5 |
BCBGMAXAZRIAGROUP has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Compared to its competitors, BCBGMAXAZRIAGROUP's ROI score is rated right below Bloomingdale's.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | bebe stores | 3.4/5 |
![]() | Macy's | 3.1/5 |
![]() | Saks Fifth Avenue | 3/5 |
![]() | Bloomingdale's | 2.5/5 |
![]() | BCBGMAXAZRIAGROUP | 2/5 |
BCBGMAXAZRIAGROUP has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, BCBGMAXAZRIAGROUP's Customer Satisfaction score is rated right above Bloomingdale's, and is preceded by Macy's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Saks Fifth Avenue | 59% |
![]() | bebe stores | 57% |
![]() | Macy's | 52% |
![]() | BCBGMAXAZRIAGROUP | 50% |
![]() | Bloomingdale's | 33% |
BCBGMAXAZRIAGROUP has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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2761 Fruitland Avenue, Vernon, IN 90058
http://www.bcbgmaxazriagroup.com/
Compared to its competitors, BCBGMAXAZRIAGROUP's Customer Service score is rated right below Bloomingdale's.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | bebe stores | 3.2/5 |
![]() | Saks Fifth Avenue | 3.1/5 |
![]() | Macy's | 2.9/5 |
![]() | Bloomingdale's | 2.3/5 |
![]() | BCBGMAXAZRIAGROUP | 2.2/5 |
BCBGMAXAZRIAGROUP has a 3.3/5 stars for its overall company culture rated by their employees

BCBGMAXAZRIAGROUP scored a 0 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of BCBGMAXAZRIAGROUP would recommend the brand to a friend. ENPS measures how likely BCBGMAXAZRIAGROUP employees would recommend working at BCBGMAXAZRIAGROUP to a friend.
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |