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BCBGMAXAZRIAGROUP
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BCBGMAXAZRIAGROUP
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About BCBGMAXAZRIAGROUP's Brand

BCBG Max Azria Group owns and operates womens wear and accessory retail boutiques in the United States. Among its major competitors, BCBGMAXAZRIAGROUP is ranked in 2nd place for NPS while bebe stores is 1st, and Saks Fifth Avenue is 3rd.

Brand at a Glance

100%
Customer Loyalty
2.2/5
Product Quality
2/5
Pricing
2.2/5
Customer Service

BCBGMAXAZRIAGROUP Ranking

BCBGMAXAZRIAGROUP NPS

BCBGMAXAZRIAGROUP's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether BCBGMAXAZRIAGROUP's customers would recommend using the product based on a scale of -100 to 100.

BCBGMAXAZRIAGROUP Overall NPS

0
NPS
50%Promoters
0%Passives
50%Detractors
BCBGMAXAZRIAGROUP Overall NPS

BCBGMAXAZRIAGROUP NPS Trend

-100
-50
0
50
100
Jan 2022
-100
Jan 2022-100
Mar 2024
-33
Mar 2024-33
May 2024
0
May 20240

How Other Brands Compare

BCBGMAXAZRIAGROUP is ranked second for NPS among its competitors. bebe stores and Macy's come in first and third, with Bloomingdale's coming in at #4.

BCBGMAXAZRIAGROUP's Logo
BCBGMAXAZRIAGROUP
Macy's' Logo
Macy's
Bloomingdale's' Logo
Bloomingdale's
bebe stores' Logo
bebe stores
Global Ranking#-#254#-#-
NPS0-11-270
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies-$4.88B$4.65B$66.30M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BCBGMAXAZRIAGROUP NPS vs. Competitors

Compared to its competitors, BCBGMAXAZRIAGROUP's NPS is rated right above Saks Fifth Avenue, and is preceded by bebe stores.

BCBGMAXAZRIAGROUP Customer Loyalty

100%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

100% of BCBGMAXAZRIAGROUP users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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100
100%
0
0%
BCBGMAXAZRIAGROUP Customer Loyalty

BCBGMAXAZRIAGROUP Customer Loyalty vs. Competitors

Compared to its competitors, BCBGMAXAZRIAGROUP's Customer Loyalty score is rated right above Macy's.

COMPANYCustomer Loyalty Score
BCBGMAXAZRIAGROUP100%
Macy's77%
Bloomingdale's76%
Saks Fifth Avenue71%
bebe stores59%

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Macy's' Logo
Bloomingdale's' Logo
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BCBGMAXAZRIAGROUP Product Quality

2.2/5

BCBGMAXAZRIAGROUP has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.

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BCBGMAXAZRIAGROUP Product Information

BCBGMAXAZRIAGROUP’s product quality score is a 2.2 out of 5 as rated by its users and customers.

Website
http://www.bcbgmaxazriagroup.com/
Company Size
501-1,000 Employees

Industry

Tech
Consumer Goods

BCBGMAXAZRIAGROUP Product Quality vs. Competitors

Compared to its competitors, BCBGMAXAZRIAGROUP's Product Quality score is rated right below Bloomingdale's.

COMPANYProduct Quality Score
bebe stores3.3/5
Saks Fifth Avenue3.2/5
Macy's3.1/5
Bloomingdale's2.5/5
BCBGMAXAZRIAGROUP2.2/5

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Macy's' Logo
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BCBGMAXAZRIAGROUP Pricing

BCBGMAXAZRIAGROUP ROI & Value For Money

2/5

BCBGMAXAZRIAGROUP has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.

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BCBGMAXAZRIAGROUP Pricing vs. Competitors

Compared to its competitors, BCBGMAXAZRIAGROUP's ROI score is rated right below Bloomingdale's.

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BCBGMAXAZRIAGROUP Customer Satisfaction (CSAT)

BCBGMAXAZRIAGROUP Customer Satisfaction (CSAT) Score

50 / 100

BCBGMAXAZRIAGROUP has an overall Customer Satisfaction score of 50 rated by its users and customers.

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Very Satisfied25%
Satisfied25%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied50%
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

BCBGMAXAZRIAGROUP Customer Satisfaction vs. Competitors

Compared to its competitors, BCBGMAXAZRIAGROUP's Customer Satisfaction score is rated right above Bloomingdale's, and is preceded by Macy's.

COMPANYCustomer Satisfaction (CSAT) Score
Saks Fifth Avenue59%
bebe stores57%
Macy's52%
BCBGMAXAZRIAGROUP50%
Bloomingdale's33%

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BCBGMAXAZRIAGROUP Customer Service

2.2/5

BCBGMAXAZRIAGROUP has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.

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About BCBGMAXAZRIAGROUP's Customer Service

Address

2761 Fruitland Avenue, Vernon, IN 90058


Website

http://www.bcbgmaxazriagroup.com/

BCBGMAXAZRIAGROUP Customer Service vs. Competitors

Compared to its competitors, BCBGMAXAZRIAGROUP's Customer Service score is rated right below Bloomingdale's.

COMPANYCustomer Service Score
bebe stores3.2/5
Saks Fifth Avenue3.1/5
Macy's2.9/5
Bloomingdale's2.3/5
BCBGMAXAZRIAGROUP2.2/5

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BCBGMAXAZRIAGROUP as an Employer

3.3/5

BCBGMAXAZRIAGROUP has a 3.3/5 stars for its overall company culture rated by their employees

  BCBGMAXAZRIAGROUP CEO
bottom
35%
CEO of BCBGMAXAZRIAGROUP

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BCBGMAXAZRIAGROUP scored a 0 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of BCBGMAXAZRIAGROUP would recommend the brand to a friend. ENPS measures how likely BCBGMAXAZRIAGROUP employees would recommend working at BCBGMAXAZRIAGROUP to a friend.

Net Promoter Score

0
NPS Score
50%Promoters
0%Passive
50%Detractors

Employee Net Promoter Score

0
eNPS Score
50%Promoters
0%Passive
50%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail