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NPS
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bebe stores
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About bebe stores' Brand
Bebe Stores is an online and physical retailer for women's fashion clothing and accessories. Among its major competitors, bebe stores is ranked in 4th place for NPS while Destination XL Group is 1st, and GUESS is 2nd.Their current market cap is $66.30M
Brand at a Glance
59%
Customer Loyalty
3.3/5
Product Quality
3.4/5
Pricing
3.2/5
Customer Service
bebe stores CMO
Tony Rogers
Mr. Tony Rogers has been the Chief Marketing Officer for the U.S. at Walmart Inc. (formerly known as Wal-Mart Stores, Inc.) since January 2016 and also serves as its Senior Vice President. He is responsible for all aspects of Walmart's marketing efforts, including customer research, strategy, program development, branding and customer communications. Prior to this, Mr. Rogers served as Chief Marketing Officer for Walmart China. His responsibilities includes leading traditional, digital and social media efforts for Walmart stores in China as well as for Walmart-branded online-to-offline initiatives. During his two years in China, he focused on driving the day-to-day business while also building a world-class marketing function in country. Prior to moving to China, he spent eight years in the Walmart U.S. marketing organization, where Mr. Rogers held a variety of roles including Senior Vice President of marketing and Vice President of advertising. Before joining Walmart, he spent six years in PepsiCo's Frito-Lay division in a number of brand marketing roles on the Tostitos and Doritos brands and also on the Walmart customer team there. Prior to his marketing career, Mr. Rogers was a certified public accountant with the accounting firm KPMG. He serves as a Director of Association of National Advertisers Inc. Mr. Rogers holds a bachelor's degree in accounting and a master's degree in business administration and marketing, both from the University of Texas at Austin.
bebe stores Ranking
- #3 / 4 of its competitors
bebe stores NPS
bebe stores's Net Promoter Score (NPS) is a 0 with 43% Promoters, 14% Passives, and 43% Detractors. Net Promoter Score tracks whether bebe stores's customers would recommend using the product based on a scale of -100 to 100.
bebe stores Overall NPS
| 43% | Promoters |
|---|---|
| 14% | Passives |
| 43% | Detractors |
bebe stores NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 -100 | Dec 2022 | -100 |
Apr 2023 -100 | Apr 2023 | -100 |
Jul 2023 -33 | Jul 2023 | -33 |
Jan 2024 -50 | Jan 2024 | -50 |
Mar 2024 -20 | Mar 2024 | -20 |
Aug 2024 -1 | Aug 2024 | -1 |
How Other Brands Compare
bebe stores is ranked third for NPS among its competitors. GUESS and Nordstrom come in first and second, with Macy's coming in at #4. Among those competitors, it is the lowest valued company behind Nordstrom.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
bebe stores NPS by Gender
bebe stores's NPS was rated 0 by Female customers on Comparably.
Female
0
bebe stores's NPS was rated by Female customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Male
N/A
bebe stores's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
bebe stores NPS by Usage
bebe stores's NPS was rated 0 points by customers who have used bebe stores's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 0 | Over 10 Years | 0 |
bebe stores NPS vs. Competitors
Compared to its competitors, bebe stores's NPS is rated right above Aeropostale, and is preceded by Nordstrom.
| COMPANY | NPS Score | |
|---|---|---|
 | Destination XL Group | 60 |
 | GUESS | 25 |
 | Nordstrom | 20 |
| bebe stores | 0 |
 | Aeropostale | -3 |
 | EXPRESS | -4 |
 | Macy's | -11 |
 | Forever 21 | -11 |
bebe stores Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of bebe stores users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
bebe stores Customer Loyalty Score by Gender
bebe stores's Customer Loyalty score was rated 70 by Female customers on Comparably.
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Female
70%
Yes
Male
N/A
Yes
bebe stores Customer Loyalty Score by Usage
bebe stores's Customer Loyalty score was rated 70% by customers who have used bebe stores's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
bebe stores Customer Loyalty vs. Competitors
Compared to its competitors, bebe stores's Customer Loyalty score is rated right below Forever 21.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nordstrom | 79% |
| GUESS | 78% |
| Macy's | 77% |
| EXPRESS | 72% |
| Aeropostale | 71% |
| Destination XL Group | 68% |
| Forever 21 | 65% |
| bebe stores | 59% |
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bebe stores Product Quality
3.3/5
bebe stores has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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bebe stores Product Information
bebe stores’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://www.bebe.com/
- Company Size
- 1,001-5,000 Employees
Industry
Fashion and Beauty
Quick Insights into bebe stores Product Quality
bebe stores's Product Quality score was rated highest by Female customers.
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Ranked bebe stores Product Quality the Highest
bebe stores Product Quality Score by Gender
bebe stores's Product Quality score was rated 3.1 by Female customers on Comparably.
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Female
3.1/5
Male
N/A
bebe stores Product Quality Score by Usage
bebe stores's Product Quality score was rated 3.1 stars by customers who have used bebe stores's products/services for Over 10 Years.
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bebe stores Product Quality vs. Competitors
Compared to its competitors, bebe stores's Product Quality score is rated right above Forever 21, and is preceded by EXPRESS.
| COMPANY | Product Quality Score | |
|---|---|---|
| GUESS | 4/5 |
| Destination XL Group | 4/5 |
| Nordstrom | 3.8/5 |
| EXPRESS | 3.6/5 |
| bebe stores | 3.3/5 |
| Forever 21 | 3.3/5 |
| Macy's | 3.1/5 |
| Aeropostale | 3.1/5 |
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bebe stores Pricing
bebe stores ROI & Value For Money
3.4/5
bebe stores has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Quick Insights into bebe stores ROI
bebe stores's ROI score was rated highest by Female customers.
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Ranked bebe stores ROI the Highest
bebe stores ROI Score by Gender
bebe stores's ROI score was rated 3 by Female customers on Comparably.
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Female
3/5
Male
N/A
bebe stores ROI Score by Usage
bebe stores's ROI score was rated 3 stars by customers who have used bebe stores's products/services for Over 10 Years.
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bebe stores Pricing vs. Competitors
Compared to its competitors, bebe stores's ROI score is rated right above EXPRESS, and is preceded by Nordstrom.
| COMPANY | Pricing Score | |
|---|---|---|
| Destination XL Group | 4/5 |
| GUESS | 3.8/5 |
| Nordstrom | 3.6/5 |
| bebe stores | 3.4/5 |
| EXPRESS | 3.4/5 |
| Forever 21 | 3.2/5 |
| Aeropostale | 3.1/5 |
| Macy's | 3.1/5 |
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bebe stores Customer Satisfaction (CSAT)
bebe stores Customer Satisfaction (CSAT) Score
57 / 100
bebe stores has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Very Satisfied
28%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into bebe stores Customer Satisfaction
bebe stores's Customer Satisfaction score was rated highest by Female customers.
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Ranked bebe stores Customer Satisfaction the Highest
bebe stores Customer Satisfaction Score by Gender
bebe stores's Customer Satisfaction score was rated 67 by Female customers on Comparably.
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67 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
bebe stores Customer Satisfaction Score by Usage
bebe stores's Customer Satisfaction score was rated 67 points by customers who have used bebe stores's products/services for Over 10 Years.
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bebe stores Customer Satisfaction vs. Competitors
Compared to its competitors, bebe stores's Customer Satisfaction score is rated right above Forever 21, and is preceded by Aeropostale.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Destination XL Group | 100% |
| GUESS | 76% |
| EXPRESS | 69% |
| Nordstrom | 68% |
| Aeropostale | 58% |
| bebe stores | 57% |
| Forever 21 | 57% |
| Macy's | 52% |
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bebe stores Customer Service
3.2/5
bebe stores has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About bebe stores's Customer Service
Address
400 Valley Drive Brisbane, Brisbane, CA
Website
http://www.bebe.com/
Phone Number
4157153900
Quick Insights into bebe stores Customer Service
bebe stores's Customer Service score was rated highest by Female customers.
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Ranked bebe stores Customer Service the Highest
bebe stores Customer Service Score by Gender
bebe stores's Customer Service score was rated 2.8 by Female customers on Comparably.
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Female
2.8/5
Male
N/A
bebe stores Customer Service Score by Usage
bebe stores's Customer Service score was rated 2.8 stars by customers who have used bebe stores's products/services for Over 10 Years.
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bebe stores Customer Service vs. Competitors
Compared to its competitors, bebe stores's Customer Service score is rated right above Forever 21, and is preceded by Destination XL Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| GUESS | 3.9/5 |
| Nordstrom | 3.7/5 |
| EXPRESS | 3.5/5 |
| Destination XL Group | 3.4/5 |
| bebe stores | 3.2/5 |
| Forever 21 | 3.1/5 |
| Aeropostale | 2.9/5 |
| Macy's | 2.9/5 |
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bebe stores as an Employer
4.5/5
bebe stores has a 4.5/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
bebe stores scored a 0 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of bebe stores would recommend the brand to a friend. ENPS measures how likely bebe stores employees would recommend working at bebe stores to a friend.
Net Promoter Score
0
NPS Score
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
