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About Benzinga's Brand

Benzinga is a financial news and analysis service providing timely, actionable insights for investors. Among its major competitors, Benzinga is ranked in 4th place for NPS while Xero Inc is 1st, and Ellie Mae is 2nd.

Brand at a Glance

10%
Customer Loyalty
4/5
Product Quality
3.5/5
Pricing
3.7/5
Customer Service

Benzinga Ranking

Benzinga NPS

Benzinga's Net Promoter Score (NPS) is a -50 with 0% Promoters, 50% Passives, and 50% Detractors. Net Promoter Score tracks whether Benzinga's customers would recommend using the product based on a scale of -100 to 100.

Benzinga Overall NPS

-50
NPS
0%Promoters
50%Passives
50%Detractors
Benzinga Overall NPS

Benzinga NPS Trend

-100
-50
0
50
100
Jun 2022
0
Jun 20220
Mar 2025
-50
Mar 2025-50

How Other Brands Compare

Benzinga is ranked #4 for NPS among its competitors. Xero Inc and Ellie Mae come in first and second, with Business Insider coming in at third.

Benzinga's Logo
Benzinga
Xero Inc's Logo
Xero Inc
Ellie Mae's Logo
Ellie Mae
Business Insider's Logo
Business Insider
Global Ranking#-#368#-#-
NPS-5044430
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Benzinga NPS vs. Competitors

Compared to its competitors, Benzinga's NPS is rated right below Ohpen.

Benzinga Customer Loyalty

10%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

10% of Benzinga users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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10
10%
90
90%
Benzinga Customer Loyalty

Benzinga Customer Loyalty vs. Competitors

Compared to its competitors, Benzinga's Customer Loyalty score is rated right above Seeking Alpha, and is preceded by Business Insider.

COMPANYCustomer Loyalty Score
Ellie Mae84%
Xero Inc80%
Business Insider69%
Benzinga10%
Seeking AlphaN/A
OhpenN/A

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Benzinga Product Quality

4/5

Benzinga has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Benzinga Product Information

Benzinga’s product quality score is a 4 out of 5 as rated by its users and customers.

Website
http://www.benzinga.com
Company Size
11-50 Employees

Industry

Tech
Content
FinTech
Media
Sports & Entertainment

Benzinga Product Quality vs. Competitors

Compared to its competitors, Benzinga's Product Quality score is rated right above Ellie Mae, and is preceded by Xero Inc.

COMPANYProduct Quality Score
Xero Inc4.2/5
Benzinga4/5
Ellie Mae3.7/5
Business Insider3.2/5
Seeking AlphaN/A
OhpenN/A

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Benzinga Pricing

Benzinga ROI & Value For Money

3.5/5

Benzinga has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Benzinga Pricing vs. Competitors

Compared to its competitors, Benzinga's ROI score is rated right above Seeking Alpha, and is preceded by Business Insider.

COMPANYPricing Score
Xero Inc4.2/5
Ellie Mae3.7/5
Business Insider3.5/5
Benzinga3.5/5
Seeking AlphaN/A
OhpenN/A

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Benzinga Customer Satisfaction (CSAT)

Benzinga Customer Satisfaction (CSAT) Score

50 / 100

Benzinga has an overall Customer Satisfaction score of 50 rated by its users and customers.

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Very Satisfied50%
Satisfied0%
Neither Satisfied nor Dissatisfied50%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Benzinga Customer Satisfaction vs. Competitors

Compared to its competitors, Benzinga's Customer Satisfaction score is rated right above Seeking Alpha, and is preceded by Business Insider.

COMPANYCustomer Satisfaction (CSAT) Score
Xero Inc71%
Ellie Mae60%
Business Insider57%
Benzinga50%
Seeking Alpha0%
Ohpen0%

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Benzinga Customer Service

3.7/5

Benzinga has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Benzinga's Customer Service

Address

24471 W Ten Mile Rd, Southfield, MI


Website

http://www.benzinga.com


Phone Number

(877) 440-9464

Benzinga Customer Service vs. Competitors

Compared to its competitors, Benzinga's Customer Service score is rated right above Business Insider, and is preceded by Ellie Mae.

COMPANYCustomer Service Score
Xero Inc4.2/5
Ellie Mae4/5
Benzinga3.7/5
Business Insider3.6/5
Seeking AlphaN/A
OhpenN/A

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Consumer vs. Employees

Benzinga scored a -50 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Benzinga would recommend the brand to a friend. ENPS measures how likely Benzinga employees would recommend working at Benzinga to a friend.

Net Promoter Score

-50
NPS Score
0%Promoters
50%Passive
50%Detractors

Employee Net Promoter Score

0
eNPS Score
50%Promoters
0%Passive
50%Detractors

Global Ranking Snapshot

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1
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W. Craig Jelinek
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2
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Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail