

Benzinga is a financial news and analysis service providing timely, actionable insights for investors. Among its major competitors, Benzinga is ranked in 4th place for NPS while Xero Inc is 1st, and Ellie Mae is 2nd.
Benzinga's Net Promoter Score (NPS) is a -50 with 0% Promoters, 50% Passives, and 50% Detractors. Net Promoter Score tracks whether Benzinga's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 50% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2022 0 | Jun 2022 | 0 |
Mar 2025 -50 | Mar 2025 | -50 |
Benzinga is ranked #4 for NPS among its competitors. Xero Inc and Ellie Mae come in first and second, with Business Insider coming in at third.
![]() Benzinga | ![]() Xero Inc | ![]() Ellie Mae | ![]() Business Insider | |
| Global Ranking | #- | #368 | #- | #- |
| NPS | -50 | 44 | 43 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Benzinga's NPS is rated right below Ohpen.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Xero Inc | 44 |
![]() | Ellie Mae | 43 |
![]() | Business Insider | 0 |
![]() | Seeking Alpha | N/A |
![]() | Ohpen | N/A |
![]() | Benzinga | -50 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Benzinga users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Benzinga's Customer Loyalty score is rated right above Seeking Alpha, and is preceded by Business Insider.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Ellie Mae | 84% |
![]() | Xero Inc | 80% |
![]() | Business Insider | 69% |
![]() | Benzinga | 10% |
![]() | Seeking Alpha | N/A |
![]() | Ohpen | N/A |
Benzinga has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Benzinga’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Benzinga's Product Quality score is rated right above Ellie Mae, and is preceded by Xero Inc.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Xero Inc | 4.2/5 |
![]() | Benzinga | 4/5 |
![]() | Ellie Mae | 3.7/5 |
![]() | Business Insider | 3.2/5 |
![]() | Seeking Alpha | N/A |
![]() | Ohpen | N/A |
Benzinga has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Benzinga's overall ROI score rated by its users and customers.
Compared to its competitors, Benzinga's ROI score is rated right above Seeking Alpha, and is preceded by Business Insider.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Xero Inc | 4.2/5 |
![]() | Ellie Mae | 3.7/5 |
![]() | Business Insider | 3.5/5 |
![]() | Benzinga | 3.5/5 |
![]() | Seeking Alpha | N/A |
![]() | Ohpen | N/A |
Benzinga has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Benzinga's Customer Satisfaction score is rated right above Seeking Alpha, and is preceded by Business Insider.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Xero Inc | 71% |
![]() | Ellie Mae | 60% |
![]() | Business Insider | 57% |
![]() | Benzinga | 50% |
![]() | Seeking Alpha | 0% |
![]() | Ohpen | 0% |
Benzinga has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Benzinga's overall Customer Service score rated by its users and customers.
24471 W Ten Mile Rd, Southfield, MI
http://www.benzinga.com
(877) 440-9464
Compared to its competitors, Benzinga's Customer Service score is rated right above Business Insider, and is preceded by Ellie Mae.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Xero Inc | 4.2/5 |
![]() | Ellie Mae | 4/5 |
![]() | Benzinga | 3.7/5 |
![]() | Business Insider | 3.6/5 |
![]() | Seeking Alpha | N/A |
![]() | Ohpen | N/A |
Benzinga scored a -50 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Benzinga would recommend the brand to a friend. ENPS measures how likely Benzinga employees would recommend working at Benzinga to a friend.
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |