

A luxury lifestyle jewelry brand defined by classic and contemporary styles with attainable price point. Among its major competitors, BERRICLE is ranked in 3rd place for NPS while Kendra Scott, LLC. is 1st, and BaubleBar is 2nd.
BERRICLE's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether BERRICLE's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 0% | Passives |
| 67% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2022 -100 | Jul 2022 | -100 |
Feb 2024 -33 | Feb 2024 | -33 |
BERRICLE is ranked third for NPS among its competitors. Kendra Scott, LLC. and BaubleBar come in first and second, with Palm coming in at #4.
![]() BERRICLE | ![]() Kendra Scott, LLC. | ![]() BaubleBar | ![]() Palm | |
| Global Ranking | #- | #882 | #- | #- |
| NPS | -34 | 42 | 13 | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, BERRICLE's NPS is rated right below Palm.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Kendra Scott, LLC. | 42 |
![]() | BaubleBar | 13 |
![]() | Palm | N/A |
![]() | BERRICLE | -34 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of BERRICLE users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, BERRICLE's Customer Loyalty score is rated right above Kendra Scott, LLC..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | BERRICLE | 100% |
![]() | Kendra Scott, LLC. | 81% |
![]() | BaubleBar | 66% |
![]() | Palm | N/A |
BERRICLE has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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BERRICLE’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, BERRICLE's Product Quality score is rated right above Kendra Scott, LLC..
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | BERRICLE | 5/5 |
![]() | Kendra Scott, LLC. | 4.1/5 |
![]() | BaubleBar | 3.5/5 |
![]() | Palm | N/A |
BERRICLE has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Compared to its competitors, BERRICLE's ROI score is rated right above Kendra Scott, LLC..
| COMPANY | Pricing Score | |
|---|---|---|
![]() | BERRICLE | 5/5 |
![]() | Kendra Scott, LLC. | 3.9/5 |
![]() | BaubleBar | 3.1/5 |
![]() | Palm | N/A |
BERRICLE has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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141-07 20th Avenue, #401, Whitestone, NY
http://www.berricle.com
Compared to its competitors, BERRICLE's Customer Service score is rated right above Kendra Scott, LLC..
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | BERRICLE | 5/5 |
![]() | Kendra Scott, LLC. | 4/5 |
![]() | BaubleBar | 3/5 |
![]() | Palm | N/A |